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I'm Charlotte Cau, a digital leader with over 10 years' experience driving growth and process improvements across global ecommerce and retail. I combine analytical rigour with a pragmatic, collaborative approach to optimise complex customer journeys and deliver measurable results. I translate strategic goals into clear operational plans, lead cross-functional programmes across markets, and stay focused on efficiency and continuous improvement. I'm hands-on, stakeholder-focused, and passionate about turning data-driven insights into practical actions.…I'm Charlotte Cau, a digital leader with over 10 years' experience driving growth and process improvements across global ecommerce and retail. I combine analytical rigour with a pragmatic, collaborative approach to optimise complex customer journeys and deliver measurable results. I translate strategic goals into clear operational plans, lead cross-functional programmes across markets, and stay focused on efficiency and continuous improvement. I'm hands-on, stakeholder-focused, and passionate about turning data-driven insights into practical actions.

Charlotte CAU

Digital Marketer, Growth Marketer, Performance Marketer, +4

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I'm Charlotte Cau, a digital leader with over 10 years' experience driving growth and process improvements across global ecommerce and retail. I combine analytical rigour with a pragmatic, collaborative approach to optimise complex customer journeys and deliver measurable results. I translate strategic goals into clear operational plans, lead cross-functional programmes across markets, and stay focused on efficiency and continuous improvement. I'm hands-on, stakeholder-focused, and passionate about turning data-driven insights into practical actions.…I'm Charlotte Cau, a digital leader with over 10 years' experience driving growth and process improvements across global ecommerce and retail. I combine analytical rigour with a pragmatic, collaborative approach to optimise complex customer journeys and deliver measurable results. I translate strategic goals into clear operational plans, lead cross-functional programmes across markets, and stay focused on efficiency and continuous improvement. I'm hands-on, stakeholder-focused, and passionate about turning data-driven insights into practical actions.

Available to hire

I’m Charlotte Cau, a digital leader with over 10 years’ experience driving growth and process improvements across global ecommerce and retail. I combine analytical rigour with a pragmatic, collaborative approach to optimise complex customer journeys and deliver measurable results.

I translate strategic goals into clear operational plans, lead cross-functional programmes across markets, and stay focused on efficiency and continuous improvement. I’m hands-on, stakeholder-focused, and passionate about turning data-driven insights into practical actions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

E-commerce & CRM Consultant at Cubitts

January 1, 2025 - August 1, 2025

On-site CRM lead across UK, US, and RoW; optimized customer journeys and retention; managed end-to-end CRM flows (welcome, lifecycle, triggered campaigns) to drive engagement and repeat purchases. Developed merchandising strategy to support conversion and reduce returns. Led CRO initiatives with journey mapping, pain point identification, and A/B testing with the tech team. Collaborated with brand and tech to deliver new content and US localisation. Recommended tools and functionality improvements to enhance site experience; reported on site and CRM performance to the eCommerce Steering Group, influencing quarterly priorities.

DTC / E-commerce Specialist at Mattel

January 1, 2022 - December 31, 2024

Part of the EMEA e-commerce team delivering and scaling Mattel's first DTC proposition. Launched Mattel’s first DTC platform on Shopify Plus (headless) across 10 markets; directed technical implementation and delivery, ensuring operational readiness across product catalogue, logistics, forecasting, compliance, and finance. Optimised site architecture and trading with merchandising flows, pricing rules, and promotions. Implemented SEO recovery post-replatform; strengthened marketing infrastructure with performance tracking, attribution modelling, and campaign execution tools. Influenced global product roadmap with technical and market insights to enhance UX and scalability.

Head of E-commerce & Performance Marketing at Joseph Joseph

January 1, 2018 - December 31, 2022

Full P&L ownership of the DTC business (josephjoseph.com); managed £1.5M marketing budget and led a 9-person team across e-commerce trading, performance marketing, CRM, and operations. Scaled the DTC business profitably, delivering +120% EBITDA growth and +78% sales through CRO, efficient marketing, and international expansion. Replatformed from Magento 1 to Shopify Plus (May 2020), leading RFP, platform selection, agency management, and mobile-first UX/UI design. Expanded globally to 50+ countries with currencies and payment methods; optimised logistics to protect margins. Enhanced retention by automating lifecycle marketing; 50% of email revenue from flows. Built KPI dashboards to track churn, CAC, and active base growth; renegotiated vendor contracts to reduce site operating costs.

International Digital Marketing Manager at Debenhams

January 1, 2015 - December 31, 2017

Managed international digital marketing across 6 markets (Australia, France, Spain, Germany, USA, New Zealand) with a £1.1M budget and a team of 3. Delivered £6M international revenue in 2017 (+150% YoY) via tailored acquisition and brand awareness strategies. Built and mentored a team; optimised media mix (paid search, affiliates, display, partnerships) to maximise ROI across markets.

Online Marketing Manager at Medic Animal

January 1, 2012 - December 31, 2015

Oversaw the French market for Europe’s #2 online pet food retailer (£70M global revenue). Managed a £1.5M budget and a team of 3. Increased French market revenue from £10M to £15M in 2 years; improved efficiency across acquisition and retention channels; protected margins via strategic pricing and promotional planning.