Available to hire
I’m Charlotte Dicker, a Senior Content & Social Media Manager with 10+ years across agency and brand environments, specializing in FMCG, beauty, retail, and service industries.
I’m an expert in end-to-end content strategy, social execution, and influencer & UGC partnerships, with strong budget management and scope development. I’m actively building capability in AI-assisted tools to support campaign efficiency across copy, content development and imagery, improving speed-to-market while maintaining brand quality. I’m open to part-time, freelance, or consulting opportunities.
Experience Level
Work Experience
Social Media Manager at Endota
January 1, 2019 - December 31, 2022Managed end-to-end social delivery across retained accounts; planned and produced organic and paid social content calendars; supported influencer campaigns, social audits, and pitch responses; acted as day-to-day client lead across retained social accounts.
Content & Social Strategist at Isobar (Kmart AU & NZ) / Advertising & Marketing Agency
January 1, 2020 - December 31, 2023Content & social strategy (organic + paid). Influencer, UGC & brand partnerships; sourcing, briefing, negotiation & relationship management; content production & campaign delivery; client & stakeholder leadership; budget management; community management & platform optimization.
Senior Content & Social Media Manager at Haines Media & Consulting Group
January 1, 2024 - PresentLead content and social & influencer strategies across major FMCG, appliance, and service brands within a large agency environment. Own influencer & UGC partnerships across project & retained brands. Partner with brand, media, and creative teams to ensure content is commercially effective and platform-fit. Manage content & partnership budgets; drive AI-assisted copy development, content ideation and visual exploration.
Education
Bachelor of Communications (Advertising) at RMIT University
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet
Experience Level
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