Charlotte Biggs

Available to hire

I’m Charlotte Biggs, a Marketing Lead and strategist with 10+ years’ experience helping growing brands bring more clarity, structure and consistency to their marketing.

About

I’m Charlotte Biggs, a Marketing Lead and strategist with 10+ years’ experience helping growing brands bring more clarity, structure and consistency to their marketing.

My work typically sits across positioning, messaging, content strategy and marketing direction — helping businesses move from ad hoc activity to more focused, sustainable approaches.

Most recently, I helped build the marketing function at Greater Things Agency from the ground up, supporting a brand relaunch, new website, content strategy and ongoing campaign activity. I also led the restructuring and segmentation of the agency’s contact base, helping identify untapped opportunities within existing and lapsed clients.

Alongside this, I founded Card & Gift Network, building a recognised industry platform that led to speaking engagements, judging roles and long-term experience supporting independent brands with content-led marketing and positioning.

I work particularly well with growing or founder-led businesses that need marketing to become clearer, more structured and easier to maintain — without unnecessary complexity.

  • 23 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Software & Internet
  • Other

More experts in Leicester, United Kingdom

Work experience· 4 roles

Marketing Lead (Consultant) · Greater Things AgencyJan 2021 – Present · 5 yrs 11 mos

Established the agency’s marketing function from a standing start, introducing consistent content, campaigns and foundational structure to support growth. Managed a marketing budget of ~£25k per quarter and led a cross-functional team of 5 across digital and content. Delivered process improvements reducing leadership involvement by ~30 hours per week and delivered a £50k brand relaunch and new website. Provided strategic input into pitch decks and proposals, aligning marketing with commercial messaging.

Sales & Marketing Executive · HewdenJan 2010 – Dec 2011 · 2 yrs

Supported delivery of marketing campaigns and communications across a national business; contributed to copywriting across sales materials, website and internal communications; supported sales enablement with tools and tracking systems and coordinated for regional teams.

Founder & Marketing Consultant · Card & Gift NetworkOct 2009 – Dec 2020 · 11 yrs 3 mos

Founded and developed a marketing platform supporting independent brands. Delivered marketing audits, strategic recommendations and growth guidance; advised on positioning, messaging and content strategy; developed marketing frameworks and playbooks for small teams; created and monetised seasonal campaigns; built industry recognition through speaking and judging roles.

Product Manager · Peel CardsApr 2003 – Oct 2009 · 6 yrs 7 mos

Certifications and awards

BA (Hons) History, 2:12030 – 2026

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