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I’m Charlotte Biggs, a Marketing Lead and strategist with 10+ years’ experience helping growing brands bring more clarity, structure and consistency to their marketing. My work typically sits across positioning, messaging, content strategy and marketing direction — helping businesses move from ad hoc activity to more focused, sustainable approaches. Most recently, I helped build the marketing function at Greater Things Agency from the ground up, supporting a brand relaunch, new website, content strategy and ongoing campaign activity. I also led the restructuring and segmentation of the agency’s contact base, helping identify untapped opportunities within existing and lapsed clients. Alongside this, I founded Card & Gift Network, building a recognised industry platform that led to speaking engagements, judging roles and long-term experience supporting independent brands with content-led marketing and positioning. I work particularly well with growing or founder-led businesses that need marketing to become clearer, more structured and easier to maintain — without unnecessary complexity.…I’m Charlotte Biggs, a Marketing Lead and strategist with 10+ years’ experience helping growing brands bring more clarity, structure and consistency to their marketing. My work typically sits across positioning, messaging, content strategy and marketing direction — helping businesses move from ad hoc activity to more focused, sustainable approaches. Most recently, I helped build the marketing function at Greater Things Agency from the ground up, supporting a brand relaunch, new website, content strategy and ongoing campaign activity. I also led the restructuring and segmentation of the agency’s contact base, helping identify untapped opportunities within existing and lapsed clients. Alongside this, I founded Card & Gift Network, building a recognised industry platform that led to speaking engagements, judging roles and long-term experience supporting independent brands with content-led marketing and positioning. I work particularly well with growing or founder-led businesses that need marketing to become clearer, more structured and easier to maintain — without unnecessary complexity.

Charlotte Biggs

Marketing Strategist, Marketing Consultant, Content Strategist, +6

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I’m Charlotte Biggs, a Marketing Lead and strategist with 10+ years’ experience helping growing brands bring more clarity, structure and consistency to their marketing. My work typically sits across positioning, messaging, content strategy and marketing direction — helping businesses move from ad hoc activity to more focused, sustainable approaches. Most recently, I helped build the marketing function at Greater Things Agency from the ground up, supporting a brand relaunch, new website, content strategy and ongoing campaign activity. I also led the restructuring and segmentation of the agency’s contact base, helping identify untapped opportunities within existing and lapsed clients. Alongside this, I founded Card & Gift Network, building a recognised industry platform that led to speaking engagements, judging roles and long-term experience supporting independent brands with content-led marketing and positioning. I work particularly well with growing or founder-led businesses that need marketing to become clearer, more structured and easier to maintain — without unnecessary complexity.…I’m Charlotte Biggs, a Marketing Lead and strategist with 10+ years’ experience helping growing brands bring more clarity, structure and consistency to their marketing. My work typically sits across positioning, messaging, content strategy and marketing direction — helping businesses move from ad hoc activity to more focused, sustainable approaches. Most recently, I helped build the marketing function at Greater Things Agency from the ground up, supporting a brand relaunch, new website, content strategy and ongoing campaign activity. I also led the restructuring and segmentation of the agency’s contact base, helping identify untapped opportunities within existing and lapsed clients. Alongside this, I founded Card & Gift Network, building a recognised industry platform that led to speaking engagements, judging roles and long-term experience supporting independent brands with content-led marketing and positioning. I work particularly well with growing or founder-led businesses that need marketing to become clearer, more structured and easier to maintain — without unnecessary complexity.

Available to hire

I’m Charlotte Biggs, a Marketing Lead and strategist with 10+ years’ experience helping growing brands bring more clarity, structure and consistency to their marketing.

My work typically sits across positioning, messaging, content strategy and marketing direction — helping businesses move from ad hoc activity to more focused, sustainable approaches.

Most recently, I helped build the marketing function at Greater Things Agency from the ground up, supporting a brand relaunch, new website, content strategy and ongoing campaign activity. I also led the restructuring and segmentation of the agency’s contact base, helping identify untapped opportunities within existing and lapsed clients.

Alongside this, I founded Card & Gift Network, building a recognised industry platform that led to speaking engagements, judging roles and long-term experience supporting independent brands with content-led marketing and positioning.

I work particularly well with growing or founder-led businesses that need marketing to become clearer, more structured and easier to maintain — without unnecessary complexity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Marketing Lead (Consultant) at Greater Things Agency

January 1, 2021 - Present

Established the agency’s marketing function from a standing start, introducing consistent content, campaigns and foundational structure to support growth. Managed a marketing budget of ~£25k per quarter and led a cross-functional team of 5 across digital and content. Delivered process improvements reducing leadership involvement by ~30 hours per week and delivered a £50k brand relaunch and new website. Provided strategic input into pitch decks and proposals, aligning marketing with commercial messaging.

Founder & Marketing Consultant at Card & Gift Network

October 1, 2009 - December 31, 2020

Founded and developed a marketing platform supporting independent brands. Delivered marketing audits, strategic recommendations and growth guidance; advised on positioning, messaging and content strategy; developed marketing frameworks and playbooks for small teams; created and monetised seasonal campaigns; built industry recognition through speaking and judging roles.

Sales & Marketing Executive at Hewden

January 1, 2010 - December 31, 2011

Supported delivery of marketing campaigns and communications across a national business; contributed to copywriting across sales materials, website and internal communications; supported sales enablement with tools and tracking systems and coordinated for regional teams.

Product Manager at Peel Cards

April 1, 2003 - October 31, 2009

Managed product lifecycle and stock control across a large portfolio; improved performance through sales tracking and data-led reprint decisions; reduced excess stock and costs by clearing a significant backlog; supported early digital activity including delivery of the company’s first website.