Charlotte Ward

Available to hire

I'm Charlotte Ward, a Fractional CMO and growth-focused marketing leader with 13+ years across paid media, performance strategy and product marketing.

About

I’m Charlotte Ward, a Fractional CMO and growth-focused marketing leader with 13+ years across paid media, performance strategy and product marketing. I lead marketing for growth-stage B2B SaaS and ecommerce brands that need senior leadership without the full-time overhead, and I partner with teams to rebuild their performance, content and measurement capability while staying hands-on when needed.

I founded Agnes Media and scaled it from 3 to 14 people globally, culminating in its acquisition by Awaken Media in 2023. My approach is measurement-first and results-driven, combining go-to-market, brand, content, media and analytics into repeatable, impact-focused strategies that work across APAC, SEA, Europe and the Middle East.

  • 11 years' experience
  • Joined March 2025

Languages

  • EnglishFluent

Industry experience

  • Professional Services
  • Real Estate & Construction
  • Consumer Goods
  • Healthcare
  • Media & Entertainment
  • Telecommunications
  • Travel & Hospitality
  • Computers & Electronics
  • Non-Profit Organization
  • Software & Internet
  • Retail
  • Financial Services

More experts in Sydney, Australia

Work experience· 16 roles

Head of Marketing and Advertising · Mortar AIAug 2025 – Apr 2026 · 9 mos

Lead communications and product marketing for an AI-powered marketing mix modelling and creative measurement platform, accelerating global expansion and commercial growth across ANZ and Southeast Asia. Own brand positioning, messaging and go-to-market strategy for a complex B2B SaaS product and drive cross-channel paid and earned media.

Head of Strategy and Performance · Mortar AIJul 2024 – Aug 2025 · 1 yr 2 mos

Led strategic client engagements across agencies and brands, developing data-led growth frameworks using Mortar's marketing effectiveness and measurement solutions. Translated MMM outputs into tangible media and investment recommendations for enterprise clients across ANZ. Built the commercial and strategic foundations for the Head of Marketing role that followed.

Head of Media · Awaken MediaJan 2023 – Oct 2024 · 1 yr 10 mos

Led the transition of Agnes Media clients and team into Awaken; served as lead strategist for multiple clients (e.g., 1800 Tequila, Jose Cuervo, Kraken Rum, Panasonic, Chery Motors, Yalumba Wines); managed a seven-person specialist team across traditional and digital media; implemented process improvements and in-house digital media buying with Awaken’s DSP.

Founder & Director · Agnes MediaJul 2020 – Mar 2023 · 2 yrs 9 mos
Owner and Director · Agnes MediaJul 2020 – Mar 2023 · 2 yrs 9 mos
Fractional CMO & Head of Marketing · Freelance – Marketing ConsultantDec 2019 – Present · 7 yrs
Marketing Effectiveness Consultant · Insigh ten / InsightenNov 2019 – Jun 2021 · 1 yr 8 mos
Senior Account Manager / Social Specialist · Optus (OMD)Sep 2018 – Dec 2019 · 1 yr 4 mos

Education

Bachelor of Media · University of New South Wales2011 – 2023

Bachelor of Media (PR & Advertising)

Bachelor of Media · University of New South Wales2011 – 2013

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