Available to hire
I’m Charmy Patel, a designer specializing in unique brand identities and visuals. With expertise in branding, motion design, and UI/UX, I create engaging solutions for both digital and print media. I’ve had the pleasure of collaborating with various teams to develop design systems that not only look great but also boost user engagement and enhance brand recognition.
I love working in creative environments where I can combine my passion for visual storytelling with strategic design thinking. Whether it’s building a brand from scratch or improving an existing design system, I thrive on delivering work that makes a real impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Freelance Designer at Scout Lab
June 30, 2025 - July 18, 2025Designed brand assets and animations for digital media with motion design principles.
Graphic Designer at Vitacoat Corporation
October 1, 2024 - PresentBuilding visual identity for a healthcare brand across web, social, and product marketing. Managing a consistent design system and delivering assets for campaigns, events, social content, presentations, motion, and sales collateral.
Graduate Research Assistant at Rochester Institute of Technology
May 31, 2024 - July 18, 2025Conceptualized logo and executed unified brand identity for a non-profit. Curated and built a comprehensive database of 100+ contemporary women designers, documenting their contributions. Delivered guest lectures on brand and design systems, educating 20+ students. Directed social media with new guidelines and interactive animation.
Senior Designer at Bonoboz Marketing Agency
July 31, 2022 - July 18, 2025Led UX/UI redesign of Diva Eye Care Institute’s website, boosting patient inquiries and website interactions by 20%. Conducted 20+ user research interviews identifying accessibility gaps and user needs. Oversaw digital marketing campaigns for 10+ brands, increasing brand reach and driving 30% social media engagement growth. Boosted user engagement by 25% through strategic visual storytelling and consistent brand assets. Produced brand materials, newsletters, banners, and infographics. Spearheaded content calendar implementation improving team coordination and reducing deployment time. Mentored junior designers and interns.
Graphic Designer at Colour Craft Studio
March 31, 2021 - July 18, 2025Executed brand system guidelines for 3+ companies to strengthen brand recognition through strategic typography, visual consistency, and cohesive color palettes. Collaborated with internal teams and external partners to deliver high-impact designs. Supported brand development with strategy, naming, and 360° brand identity creation. Organized and facilitated meetings for short-term projects.
Graphic Design Intern at Pulp India
July 31, 2018 - July 18, 2025Created print and digital assets for brand marketing, ensuring visual alignment. Coordinated a client’s magazine fashion shoot, managing logistics to meet tight deadlines.
Education
Masters at Rochester Institute of Technology (RIT)
January 1, 2024 - December 31, 2024Bachelors at Karnavati University, Unitedworld Institute of Design (UID)
January 1, 2019 - December 31, 2019Qualifications
Google UX Design Certificate (Coursera)
January 11, 2030 - July 18, 2025Industry Experience
Healthcare, Media & Entertainment, Non-Profit Organization, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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