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I’m a Digital marketing strategist with over eight years of experience delivering integrated marketing campaigns, building engaged digital communities, and developing brand partnerships across global consumer brands, digital platforms, and purpose-led organisations. My work sits at the intersection of brand storytelling, community growth, and data-driven marketing strategy. I enjoy translating audience insights into campaigns that resonate, identifying creators and partnerships that align with a brand’s identity, and developing digital strategies that drive both engagement and measurable outcomes. Throughout my career I’ve worked across consumer insights, digital marketing, and campaign strategy roles, supporting initiatives ranging from global brand campaigns to community-led marketing programs. This has given me a strong understanding of how creative storytelling, audience engagement, and performance data come together to drive brand growth. Key areas of expertise include digital marketing strategy, campaign planning and execution, community engagement, influencer and creator partnerships, content development, and marketing performance analysis.…I’m a Digital marketing strategist with over eight years of experience delivering integrated marketing campaigns, building engaged digital communities, and developing brand partnerships across global consumer brands, digital platforms, and purpose-led organisations. My work sits at the intersection of brand storytelling, community growth, and data-driven marketing strategy. I enjoy translating audience insights into campaigns that resonate, identifying creators and partnerships that align with a brand’s identity, and developing digital strategies that drive both engagement and measurable outcomes. Throughout my career I’ve worked across consumer insights, digital marketing, and campaign strategy roles, supporting initiatives ranging from global brand campaigns to community-led marketing programs. This has given me a strong understanding of how creative storytelling, audience engagement, and performance data come together to drive brand growth. Key areas of expertise include digital marketing strategy, campaign planning and execution, community engagement, influencer and creator partnerships, content development, and marketing performance analysis.

Charne Naicker

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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I’m a Digital marketing strategist with over eight years of experience delivering integrated marketing campaigns, building engaged digital communities, and developing brand partnerships across global consumer brands, digital platforms, and purpose-led organisations. My work sits at the intersection of brand storytelling, community growth, and data-driven marketing strategy. I enjoy translating audience insights into campaigns that resonate, identifying creators and partnerships that align with a brand’s identity, and developing digital strategies that drive both engagement and measurable outcomes. Throughout my career I’ve worked across consumer insights, digital marketing, and campaign strategy roles, supporting initiatives ranging from global brand campaigns to community-led marketing programs. This has given me a strong understanding of how creative storytelling, audience engagement, and performance data come together to drive brand growth. Key areas of expertise include digital marketing strategy, campaign planning and execution, community engagement, influencer and creator partnerships, content development, and marketing performance analysis.…I’m a Digital marketing strategist with over eight years of experience delivering integrated marketing campaigns, building engaged digital communities, and developing brand partnerships across global consumer brands, digital platforms, and purpose-led organisations. My work sits at the intersection of brand storytelling, community growth, and data-driven marketing strategy. I enjoy translating audience insights into campaigns that resonate, identifying creators and partnerships that align with a brand’s identity, and developing digital strategies that drive both engagement and measurable outcomes. Throughout my career I’ve worked across consumer insights, digital marketing, and campaign strategy roles, supporting initiatives ranging from global brand campaigns to community-led marketing programs. This has given me a strong understanding of how creative storytelling, audience engagement, and performance data come together to drive brand growth. Key areas of expertise include digital marketing strategy, campaign planning and execution, community engagement, influencer and creator partnerships, content development, and marketing performance analysis.

Available to hire

I’m a Digital marketing strategist with over eight years of experience delivering integrated marketing campaigns, building engaged digital communities, and developing brand partnerships across global consumer brands, digital platforms, and purpose-led organisations.

My work sits at the intersection of brand storytelling, community growth, and data-driven marketing strategy. I enjoy translating audience insights into campaigns that resonate, identifying creators and partnerships that align with a brand’s identity, and developing digital strategies that drive both engagement and measurable outcomes.

Throughout my career I’ve worked across consumer insights, digital marketing, and campaign strategy roles, supporting initiatives ranging from global brand campaigns to community-led marketing programs. This has given me a strong understanding of how creative storytelling, audience engagement, and performance data come together to drive brand growth.

Key areas of expertise include digital marketing strategy, campaign planning and execution, community engagement, influencer and creator partnerships, content development, and marketing performance analysis.

Skills

Email Marketing

CRM

SEO

Experience Level

Email Marketing

Expert

CRM

Intermediate

SEO

Intermediate

Language

English

Fluent

Work Experience

Social Media Analyst & Communications Support at EY (Ernst & Young)

April 1, 2018 - April 1, 2019

Supported social media and communications initiatives for internal and client campaigns. Developed reporting dashboards and performance insights across social media platforms. Analyzed engagement trends and campaign performance to improve digital communications strategy.

Data Analyst at Unilever

August 1, 2019 - August 1, 2021

Delivered consumer insights and digital performance analysis to support marketing strategy across multiple Unilever brands.

Co-Founder at Her.Media

August 1, 2021 - December 1, 2022

Co-founded and scaled a digital media agency focused on community-led storytelling and brand partnerships. Built a digital media agency designed to amplify women founders and entrepreneurs through storytelling and community engagement. Developed and executed digital marketing strategies to grow brand visibility and audience engagement. Established brand partnerships and collaborations to extend reach and commercial opportunities. Managed content strategy across social media, campaigns, and digital platforms.

Content Creator at Komo Technologies

February 1, 2023 - December 1, 2023

Supported content marketing and digital campaigns initiatives across social media platforms, events, and customer engagement platforms. Developed content for social media, blogs, case studies, and campaign assets aligned with brand messaging and marketing objectives. Assisted with campaign engagement hubs and digital experiences for clients using Komo’s platform. Contributed to EDM setups and marketing automation workflows supporting customer engagement campaigns. Collaborated with marketing and product teams to translate technical solutions into accessible brand storytelling. Monitored campaign performance and engagement metrics to identify growth opportunities and optimize marketing initiatives.