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Senior Paid Social Expert specializing in the luxury sector (fine jewelry, fashion, watches). Trusted advisor combining financial growth, operational excellence, and team mentorship. 7+ years at WPP with expertise in multi-market governance, full-funnel strategies, and consistently driving strong media ROI and budget growth while leading multilingual teams (FR/ES/EN).…

Charrier ALBORNOZ CORONA S en io r Paid

PPC Manager, Performance Marketer, Digital Marketer, +2

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Senior Paid Social Expert specializing in the luxury sector (fine jewelry, fashion, watches). Trusted advisor combining financial growth, operational excellence, and team mentorship. 7+ years at WPP with expertise in multi-market governance, full-funnel strategies, and consistently driving strong media ROI and budget growth while leading multilingual teams (FR/ES/EN).…

Available to hire

Senior Paid Social Expert specializing in the luxury sector (fine jewelry, fashion, watches). Trusted advisor combining financial growth, operational excellence, and team mentorship.

7+ years at WPP with expertise in multi-market governance, full-funnel strategies, and consistently driving strong media ROI and budget growth while leading multilingual teams (FR/ES/EN).

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

French

Advanced

English

Advanced

Portuguese

Beginner

Work Experience

Client Director Paid Social at KEYA DE (GROUPM / WPP MEDIA)

March 1, 2022 - May 1, 2026

Luxury Paid Social client director role supporting Richemont Maisons across global markets (30+ markets, 7 Maisons). Built and synchronized data-driven full-funnel strategies and developed a decentralized auction buying model (CBO lifetime), managing 6-figure annual budgets. Delivered strong financial outcomes including 4x growth in media investment and +30% increase in media ROI. Led and mentored a cross-cultural team of 3 consultants, improving operational efficiency by +40% through process standardization and automation while ensuring 100% SLA compliance and strict adherence to client guidelines. Contributed to budget margin optimization and negotiated growth opportunities to strengthen client relationships.

Client Lead Paid Social Media

October 1, 2021 - February 1, 2022

Owned full-funnel e-commerce and paid social performance work. Drove campaign innovation resulting in -20% decrease in CPA and +15% increase in CTR. Coordinated data analysis and campaign deployment in partnership with two senior consultants.

Paid Social Consultant / SMA Account Manager

July 1, 2019 - September 1, 2021

Optimized paid social accounts and improved profit efficiency. Increased global CPM by 30% through targeted account optimizations. Structured complex campaigns strategically using the Pareto principle.

SEA & SMA Account Manager (Internship Master 2)

January 1, 2019 - June 1, 2019

Executed multi-channel activation for e-commerce campaigns across Google Ads, Bing Ads, Yandex Ads, and Paid Social. Improved +25% qualified traffic through keyword optimization and conversion tracking.