Charrier ALBORNOZ CORONA S en io r Paid

Luxury Paid Social client director role supporting Richemont Maisons across global markets (30+ markets, 7 Maisons). Built and synchronized data-driven full-funnel strategies and developed a decentralized auction buying model (CBO lifetime), managing 6-figure annual budgets. Delivered strong financial outcomes including 4x growth in media investment and +30% increase in media ROI. Led and mentored a cross-cultural team of 3 consultants, improving operational efficiency by +40% through process standardization and automation while ensuring 100% SLA compliance and strict adherence to client guidelines. Contributed to budget margin optimization and negotiated growth opportunities to strengthen client relationships.

Owned full-funnel e-commerce and paid social performance work. Drove campaign innovation resulting in -20% decrease in CPA and +15% increase in CTR. Coordinated data analysis and campaign deployment in partnership with two senior consultants.

Optimized paid social accounts and improved profit efficiency. Increased global CPM by 30% through targeted account optimizations. Structured complex campaigns strategically using the Pareto principle.