Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a digital marketing and partnerships professional with nearly two decades of experience across the music industry, specializing in streaming strategy, audience growth, and cross-platform campaign execution. At Capitol Christian Music Group (Universal Music Group), I led key DSP relationships with a focus on Spotify, where I developed and executed high-impact release strategies that drove visibility and engagement. My skill set sits at the intersection of strategy, relationship management, and execution—I’ve managed complex campaigns, collaborated cross-functionally across marketing, creative, and external partners, and consistently delivered results in fast-paced, client-facing environments. I bring a strong understanding of how content performs across platforms, paired with a deep instinct for culture and audience behavior. I closely follow creator trends and understand how to match talent to campaigns in a way that feels both authentic and performance-driven, aligning naturally with today’s social-first and influencer-led marketing landscape.…I’m a digital marketing and partnerships professional with nearly two decades of experience across the music industry, specializing in streaming strategy, audience growth, and cross-platform campaign execution. At Capitol Christian Music Group (Universal Music Group), I led key DSP relationships with a focus on Spotify, where I developed and executed high-impact release strategies that drove visibility and engagement. My skill set sits at the intersection of strategy, relationship management, and execution—I’ve managed complex campaigns, collaborated cross-functionally across marketing, creative, and external partners, and consistently delivered results in fast-paced, client-facing environments. I bring a strong understanding of how content performs across platforms, paired with a deep instinct for culture and audience behavior. I closely follow creator trends and understand how to match talent to campaigns in a way that feels both authentic and performance-driven, aligning naturally with today’s social-first and influencer-led marketing landscape.

Lauren Simon

Content Producer, Marketing Strategist, Production Manager, +5





I’m a digital marketing and partnerships professional with nearly two decades of experience across the music industry, specializing in streaming strategy, audience growth, and cross-platform campaign execution. At Capitol Christian Music Group (Universal Music Group), I led key DSP relationships with a focus on Spotify, where I developed and executed high-impact release strategies that drove visibility and engagement. My skill set sits at the intersection of strategy, relationship management, and execution—I’ve managed complex campaigns, collaborated cross-functionally across marketing, creative, and external partners, and consistently delivered results in fast-paced, client-facing environments. I bring a strong understanding of how content performs across platforms, paired with a deep instinct for culture and audience behavior. I closely follow creator trends and understand how to match talent to campaigns in a way that feels both authentic and performance-driven, aligning naturally with today’s social-first and influencer-led marketing landscape.…I’m a digital marketing and partnerships professional with nearly two decades of experience across the music industry, specializing in streaming strategy, audience growth, and cross-platform campaign execution. At Capitol Christian Music Group (Universal Music Group), I led key DSP relationships with a focus on Spotify, where I developed and executed high-impact release strategies that drove visibility and engagement. My skill set sits at the intersection of strategy, relationship management, and execution—I’ve managed complex campaigns, collaborated cross-functionally across marketing, creative, and external partners, and consistently delivered results in fast-paced, client-facing environments. I bring a strong understanding of how content performs across platforms, paired with a deep instinct for culture and audience behavior. I closely follow creator trends and understand how to match talent to campaigns in a way that feels both authentic and performance-driven, aligning naturally with today’s social-first and influencer-led marketing landscape.

Available to hire

I’m a digital marketing and partnerships professional with nearly two decades of experience across the music industry, specializing in streaming strategy, audience growth, and cross-platform campaign execution. At Capitol Christian Music Group (Universal Music Group), I led key DSP relationships with a focus on Spotify, where I developed and executed high-impact release strategies that drove visibility and engagement.
My skill set sits at the intersection of strategy, relationship management, and execution—I’ve managed complex campaigns, collaborated cross-functionally across marketing, creative, and external partners, and consistently delivered results in fast-paced, client-facing environments. I bring a strong understanding of how content performs across platforms, paired with a deep instinct for culture and audience behavior.
I closely follow creator trends and understand how to match talent to campaigns in a way that feels both authentic and performance-driven, aligning naturally with today’s social-first and influencer-led marketing landscape.

Skills

Adobe After Effects

Adobe Premiere Pro

Adobe Photoshop

DaVinci Resolve Studio

Branding

Experience Level

Adobe After Effects

Expert

Adobe Premiere Pro

Expert

Adobe Photoshop

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager, Digital Streaming at Gaither Music Group (Sun Label Group)

February 1, 2023 - October 1, 2024

Led marketing strategy for streaming narratives; built DSP relationships; curated and pitched artist playlists; analyzed streaming data; identified platform features and trained internal teams; developed global and cross-team strategies; managed artist portal updates and data reporting.

Manager, Commercial Partnerships at Capitol Christian Music Group – UMG

September 1, 2019 - July 1, 2022

Liaison between CCMG and Spotify for artist roster; crafted marketing plans for each priority release; participated in large-scale marketing brainstorms; implemented activations around priority releases for Spotify; secured top-tier marketing campaigns including Spotify billboards in Atlanta, Nashville, and Times Square, Spotify Single Sessions, and regular premium placements within Spotify. Set up short and long-term regional, national, and international ad campaigns. Analyzed streaming and marketing data to inform growth strategies.

Manager, Commercial Partnerships at Capitol Christian Music Group – UM G

September 1, 2019 - July 1, 2022

Acted as daily label liaison and primary contact for Spotify integration; created marketing plans for priority releases; participated in large-scale marketing brainstorms; activated campaigns across Spotify; secured top-tier campaigns (billboards in Atlanta, Nashville, Times Square; Spotify Sings sessions) and planned regional, national, and international ads; conducted streaming analysis to drive growth.

Coordinator, Promotion at The Valory Music Co. – Big Machine Label Group

August 1, 2016 - August 1, 2019

Imprint liaison: maintained relationships with trade publications, venues, and radio; communicated with radio promotions and events; coordinated artist interviews, liner requests, and station visits; pitched and produced Satellite Radio Tours for artists; handled product requests and mailings; monitored design and production of promotional items label-wide; managed label-wide promotional materials; tracked radio activity. Notably contributed to ten #1 singles at Country Radio on Mediabase & Billboard charts.

Coordinator, Promotion at The Valory Music Co. - Big Machine Label Group

August 1, 2016 - August 1, 2019

Maintained relationships with trade publications, vendors, and radio personnel; coordinated artist interviews and liner requests; scheduled Satellite Radio Tours; produced promotional mailings; oversaw design and production of promotional items; monitored label-wide promo materials.

Specialist, Accounts Payable at Big Machine Label Group

August 1, 2015 - August 1, 2016

Processed all accounts payable on a daily basis; managed weekly manual check runs; liaised with vendors; processed invoices; performed weekly bank deposits; prepared foreign drafts; extracted statements and maintained documentation; improved payment workflows and vendor communications.

Specialist, Accounts Payable at Big Machine Label Group, Nashville, TN

August 1, 2015 - August 1, 2016

Processed accounts payable; managed weekly check runs and vendor communications; performed weekly bank deposits; prepared journal entries; streamlined invoice processing and improving payment timelines.

Coordinator, Global Royalties at Sony/ATV Music Publishing

August 1, 2013 - August 1, 2015

Documented and analyzed royalty statements globally; performed QA and ensured accuracy of royalty processing; supported ongoing policy updates and cross-team collaboration to improve reporting timelines and data integrity.

Coordinator, Global Royalties at Sony/ATV Music Publishing, Nashville, TN

August 1, 2013 - August 1, 2015

Researched, processed, and analyzed royalty statements; documented royalty income and financial data for territorial use; contributed to ongoing royalties system usability and accuracy; collaborated with teams to meet deadlines.

Director, Marketing at IM MIX MUSIC GROUP

October 1, 2012 - September 1, 2019

Directed marketing strategy and event production for 75+ events, including Papadosio’s sold-out New Year’s Eve shows. Oversaw social media management, A&R collaboration, and bookings. Developed and executed marketing plans, growing digital reach and engagement; led day-of-show hospitality and partner relations.

Director, Marketing at IMG Music Group, Nashville, TN

October 1, 2012 - September 1, 2019

Produced 75+ events (e.g., Papadosio’s sold-out New Year’s Eve shows); assisted with A&R and bookings; managed day-of-show hospitality; led social media strategy; created artist bios and press content; provided poster/graphic design support; led grassroots marketing efforts.

Representative, Creative Services at ASCAP

July 1, 2011 - July 1, 2012

Administrative support and coordination for creative services activities, including event planning and production support for artists and industry partners.

Representative, Creative Services at ASCAP, Nashville

July 1, 2011 - July 1, 2012

Administrative support for Creative Services; organized chart requests and press materials; coordinated artist interviews and media alerts; assisted in content creation for artist bios and press releases; supported maintenance of the organization’s website and publication pages.

Representative, Creative Services at ASCAP, Nashville, TN

July 1, 2011 - July 1, 2012

Administrative support for expense reconciliation, database maintenance, member services; organized press materials and songwriter research; assisted in media alerts, bios, press releases, and site content; aided in organizing major events.