Akshata Chavan

Created and published content on LinkedIn, Instagram, and Facebook, aligned with employer branding goals. Built KPI reports using Hootsuite to track campaign performance and support strategy adjustments. Managed internal newsletters to share HR updates and website news across global teams. Supported website testing in 15+ languages to ensure functionality and content accuracy across global regions. Assisted with HR tasks like applicant tracking, job portal testing, and follow-up communication.

Designed and managed content for Instagram, Facebook, and Pinterest using Canva, reaching over 2,000 profile visits per week. Planned and ran small UGC campaigns and worked with 5+ micro-influencers, increasing reach by 20% in one month. Used insights to adjust timing, visuals, and messaging, leading to steady growth in impressions, saves, and engagement. Created trend-driven posts based on seasonal demand and customer feedback, building a small but engaged community. Handled the full content workflow, from planning and copywriting to publishing, engagement, and campaign recaps.

Created and managed social media campaigns for clients across lifestyle, wellness, and product-based brands, leading to a 38% increase in reach. Planned monthly content calendars tailored to different brand voices and audiences, with attention to visual consistency and trends. Supported influencer campaigns, from sourcing and outreach to brief writing and post coordination. Conducted basic market research and tracked content performance to identify trends and opportunities.