Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm a dynamic media practitioner with a passion for storytelling across social media, content creation, and production. I lead ideation, copywriting, and talent management, and I love turning brand concepts into compelling campaigns that resonate with diverse audiences. My approach is data-informed and collaborative, aligning with creative teams to deliver on-time outputs and scalable campaigns. I thrive in fast-paced environments and enjoy transforming complex briefs into clear, persuasive content and visuals.…Hi, I'm a dynamic media practitioner with a passion for storytelling across social media, content creation, and production. I lead ideation, copywriting, and talent management, and I love turning brand concepts into compelling campaigns that resonate with diverse audiences. My approach is data-informed and collaborative, aligning with creative teams to deliver on-time outputs and scalable campaigns. I thrive in fast-paced environments and enjoy transforming complex briefs into clear, persuasive content and visuals.

Cheryl Foo

Creative Director, Art Director, Digital Marketer, +7





Hi, I'm a dynamic media practitioner with a passion for storytelling across social media, content creation, and production. I lead ideation, copywriting, and talent management, and I love turning brand concepts into compelling campaigns that resonate with diverse audiences. My approach is data-informed and collaborative, aligning with creative teams to deliver on-time outputs and scalable campaigns. I thrive in fast-paced environments and enjoy transforming complex briefs into clear, persuasive content and visuals.…Hi, I'm a dynamic media practitioner with a passion for storytelling across social media, content creation, and production. I lead ideation, copywriting, and talent management, and I love turning brand concepts into compelling campaigns that resonate with diverse audiences. My approach is data-informed and collaborative, aligning with creative teams to deliver on-time outputs and scalable campaigns. I thrive in fast-paced environments and enjoy transforming complex briefs into clear, persuasive content and visuals.

Available to hire

Hi, I’m a dynamic media practitioner with a passion for storytelling across social media, content creation, and production. I lead ideation, copywriting, and talent management, and I love turning brand concepts into compelling campaigns that resonate with diverse audiences.

My approach is data-informed and collaborative, aligning with creative teams to deliver on-time outputs and scalable campaigns. I thrive in fast-paced environments and enjoy transforming complex briefs into clear, persuasive content and visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

March 20, 2025 - Present

Present

Social Media Accounts Executive at The GAPP People

September 20, 2024 - March 20, 2025

Led content ideation and copywriting, coordinated talent management, and supported production shoots and campaign execution. Oversaw social media publishing and monitoring, maintaining brand consistency and timely execution across client accounts.

Content Director / Community Manager

September 20, 2024 - March 20, 2025

Involved in developing and executing Social Media strategies, designing compelling graphics, and producing persuasive copy; led production shoots and monthly content ideation, planning, and rollout. Worked on brands and campaigns across social channels.

Social Media Accounts Executive at The Gap People

September 1, 2024 - March 1, 2025

Led content ideation and copywriting; coordinated talent management; supported production shoots and campaign execution. Oversaw social media publishing and monitoring, maintaining brand consistency and timely execution across client accounts.

Accounts Servicing Intern at Cheil Singapore Pte Ltd

September 21, 2021 - February 20, 2022

Involved in content planning and ideation for brands including 100 Plus, Tiger Balm and Singapore Cancer Society. Built and presented compelling business pitches that combined creative concepts, strategic thinking and market insights; led monthly content ideation, planning, and rollout.