Senior UI/UX Designer at Dalil AI Ltd.

CRM systems from concept to launch. Used user research insights and competitive analysis to influence product roadmapping, prioritize high-value features, and enhance usability outcomes. Built and maintained a scalable design system with more than 100 components, standards, and UI patterns, supporting faster iteration across teams. Implemented and launched Dalil AI’s marketing website and CMS platform using Framer’s no-code workflow, improving development speed and visual consistency.

Senior UI/UX Designer at Dalil AI

Revamped CRM onboarding flow, conducted UX research, heuristic evaluation, usability testing. Implemented workflow and sequence management from scratch to reduce complexity and improve usability for SaaS users. Wireframed and optimized AI features (AI Assistant, AI Score, Next Best Actions, AI Insights) to enhance user decision making. Led user flows, competitor and market research, and contributed to product strategy and scalable design system with 100+ components for subsequent releases.

Senior UI/UX Designer at Dalil AI Ltd.

CRM systems from concept to launch. Used user research insights and competitive analysis to influence product roadmapping, prioritize high-value features, and enhance usability outcomes. Built and maintained a scalable design system with more than 100 components, standards, and UI patterns, supporting faster iteration across teams. Implemented and launched Dalil AI’s marketing website and CMS platform using Framer’s no-code workflow, improving development speed and visual consistency.

Senior UI/UX Designer at Dalil AI Ltd

Led CRM systems from concept to launch using user research insights and competitive analysis to influence product roadmapping, prioritize high-value features, and improve usability. Built and maintained a scalable design system with 100+ components and UI patterns, enabling faster iteration across teams. Implemented and launched Dalil AI’s marketing website and CMS platform using Framer’s no-code workflow to boost development speed and visual consistency.

UI/UX & Visual Designer at Con vrtX

Designed 10+ mobile applications and managed design systems to ensure consistency across multiple product domains. Created and maintained 3 scalable design systems for SaaS, web, and mobile platforms, supporting a consistent UX and visual identity. Gained experience across gaming, travel, fintech, and social platforms, enhancing usability and ensuring consistent UI design. Revamped onboarding for new users based on journey data and feedback, resulting in a 20% increase in activation rates; the tool is now used by over 20 employees across product teams.

UI/UX Designer and Visual Designer at Convert X

Designed 8+ mobile applications across fintech, gaming, and travel domains, improving onboarding experiences and usability for B2B and B2C products. Developed brand guidelines and no-code deployments; revamped onboarding using journey data and feedback, increasing activation rates by 20% across product teams.

UI/UX & Visual Designer at ConvrtX

Designed 10+ mobile applications and managed design systems to ensure consistency across multiple product domains. Created and maintained 3 scalable design systems for SaaS, web, and mobile platforms, supporting consistent UX and visual identity. Gained experience across gaming, travel, fintech, and social platforms, enhancing usability and ensuring consistent UI design. Revamped onboarding for new users based on user journey data and feedback, resulting in a 20% increase in activation rates; the tool is now used by over 20 employees across product teams.

UI/UX & Visual Designer at Con vrtX

Designed 10+ mobile applications and managed design systems to ensure consistency across multiple product domains. Created and maintained 3 scalable design systems for SaaS, web, and mobile platforms, supporting consistent UX and visual identity. Gained experience across gaming, travel, fintech, and social platforms, enhancing usability and ensuring consistent UI design. Revamped onboarding for new users based on journey data and feedback, driving a 20% increase in activation rates; the tool is now used by over 20 employees across product teams.

UI/UX & Visual Designer at Matific

Educational applications for children’s math learning. Engaged to design the v1.0 version of Matific’s web application, following a full UX workflow including research, wireframes, prototypes, and usability testing. Designed user-centered educational interfaces for a kids’ interactive math learning platform, increasing average time spent on math games by 7 minutes per user and improving in-app engagement. Delivered marketing design assets to support promotional campaigns and increase brand awareness.

Associate UI/UX Designer at NP 4 Pte

Crypto wallet and forex trading dashboards for web and mobile platforms. Executed design for E-KYC and fintech mobile applications, streamlining user onboarding. Contributed to UX and UI design for 2 crypto wallets web apps and one mobile app, focusing on usability, clarity, and secure transaction flows. Developed marketing collateral including landing pages, emails, and social creatives to support product launches.

UI/UX Designer at SEOMatific

Designed 10-page main website and 5 core math activity screens for a K–Grade 5 learning platform. Created 30+ email templates and marketing materials. Built and maintained the design system to ensure consistency and scalability across the product.

Visual Designer at Matific

Designed the v1.0 web app for Matific's educational math learning platform, following a full UX workflow including research, wireframes, prototypes, and usability testing. Designed user-centered educational interfaces for a kids' interactive math learning platform, increasing average time spent on math games by 7 minutes per user, and improving in-app engagement. Delivered marketing design assets to support promotional campaigns and increase brand awareness.

UI/UX & Visual Designer at Matific

Educational applications for children’s math learning. Led the v1.0 web application design, following a full UX workflow including research, wireframes, prototypes, and usability testing. Delivered user-centered educational interfaces for a kids' interactive math platform, increasing average time spent on math games and improving in-app engagement. Produced marketing design assets to support promotional campaigns and raise brand awareness.

Associate UI/UX Designer at NP4 Pte

Crypto wallet and forex trading dashboards for web and mobile platforms. Executed design for E-KYC and fintech mobile applications, streamlining user onboarding. Contributed to UX and UI design for 2 crypto wallets web apps and one mobile app, focusing on usability, clarity, and secure transaction flows. Developed marketing collateral including landing pages, emails, and social creatives to support product launches and brand promotions.