Hi, I’m Michelia Gervacia, a results-driven digital marketer with expertise in social media strategy, content creation, and audience growth. I love turning ideas into engaging campaigns. I’m passionate about leveraging data-driven insights to execute impactful campaigns, optimize online performance, and foster brand engagement across international markets.

Michelia Gervacia

Hi, I’m Michelia Gervacia, a results-driven digital marketer with expertise in social media strategy, content creation, and audience growth. I love turning ideas into engaging campaigns. I’m passionate about leveraging data-driven insights to execute impactful campaigns, optimize online performance, and foster brand engagement across international markets.

Available to hire

Hi, I’m Michelia Gervacia, a results-driven digital marketer with expertise in social media strategy, content creation, and audience growth. I love turning ideas into engaging campaigns.

I’m passionate about leveraging data-driven insights to execute impactful campaigns, optimize online performance, and foster brand engagement across international markets.

See more

Language

English
Advanced
Chinese
Intermediate
Korean
Beginner

Work Experience

Social Media Specialist & Content Creator at Ni Hao Indonesia Media Corp.
April 1, 2024 - July 1, 2025
Develop and execute innovative content strategies for Instagram, TikTok, and YouTube, handling end-to-end processes such as scripting, filming, editing, and posting to maintain brand consistency and engagement.
Product & Social Media Marketing Intern at Digital Workroom
April 1, 2024 - June 1, 2025
Research and analyze content trends in the US and UK markets, adapting strategies to better align with Western consumer behavior and optimize engagement. Manage content production for Instagram, TikTok, and YouTube platforms, ensuring content is tailored to international markets and resonates with target audiences. Compile weekly performance reports and identify optimization opportunities for content and engagement.
Customer Relations and Sales Specialist at Easy Mobile Taiwan
September 1, 2021 - March 1, 2024
Maintain an average of 500+ monthly orders for 2 years while achieving high customer satisfaction. Managed 15,000+ customer accounts and provided end-to-end support across Taiwan. Earned 1,700+ five-star reviews on Facebook for outstanding customer service and problem resolution.
Content Writer and Copywriter - Internship at Senoritalk Indonesia
August 1, 2021 - December 1, 2021
Create engaging Instagram feed and story content, leading to a 10% increase in audience reach and engagement within the first week of content creation. Assist in planning and execution of successful webinars and virtual events, collaborating closely with project teams to ensure impactful communication and engagement.
Full Stack Digital Marketing Trainee at Dibimbing.ID
August 1, 2023 - February 1, 2024
5.5-month intensive training covering social media marketing, copywriting, content editing, SEO, CRM, paid media (Google Ads, Meta Ads), and marketing automation.
Social Media Specialist & Content Creator at IH AO Indonesia Media Corp.
April 1, 2024 - July 1, 2025
Developed and executed innovative content strategies for Instagram, TikTok, and YouTube, handling end-to-end processes including scripting, filming, editing, and posting to maintain brand consistency and engagement. Increased Instagram followers by 81% in 6 months and created TikTok videos reaching 1M+ views. Analyzed performance metrics via Instagram Insights and TikTok Analytics to refine content strategy.
Product & Social Media Marketing Intern - Freelance at Digital Workroom
April 1, 2024 - June 1, 2025
Researched and analyzed content trends in the US and UK markets; adapted strategies to align with Western consumer behavior and optimize engagement. Managed content production for Instagram, TikTok, and YouTube; ensured content was tailored to international markets. Compiled weekly performance reports and identified optimization opportunities for content and engagement.
Content Writer and Copywriter at Senorita Talk Indonesia
August 1, 2021 - December 1, 2021
Created engaging Instagram feed and story content, leading to a 10% increase in audience reach and engagement within the first week of content creation. Assisted in planning and execution of successful webinars and virtual events, collaborating closely with project teams to ensure impactful communication and engagement.

Education

Bachelor of Business Administration at Tamkang University
September 1, 2020 - January 1, 2024
Full Stack Digital Marketing at DIBIMBING.ID Indonesia (Remote)
August 1, 2023 - February 1, 2024
Bachelor of Business Administration at Tamkang University
September 1, 2020 - January 1, 2024

Qualifications

Full Stack Digital Marketing
August 1, 2023 - February 1, 2024
Bachelor of Business Administration
September 1, 2020 - January 1, 2024

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education
    paper AI Content Production

    I worked as an AI Content Creator for We Are Good Pets, where I handled end-to-end production of AI-generated content. This included generating photorealistic images using MidJourney, producing lip-sync-accurate videos through Google Veo, and editing videos to match the brand’s comedic tone and pacing. I also managed subtitles, scheduling, and posting across social platforms. My work ensured consistent visual style, clean storytelling, and high-quality delivery for daily content publishing.

    [AI CONTENT PRODUCTION PORTFOLIO](https://www.twine.net/signin

    paper UGC Creator

    In this project, I worked as a UGC creator for brands, where I followed the provided script and handled the entire video production process myself, from filming to editing, ensuring the final content matched the client’s creative direction and campaign goals.

    [UGC CREATOR PORTFOLIO](https://www.twine.net/signin

    paper Carousel Design/Copywriting

    This project showcases a collection of carousel posts I created for social media across different brands and campaigns. I was responsible for both the visual design and the copywriting, crafting clear and engaging slide-by-slide narratives that communicate ideas effectively. The work includes designing visually appealing layouts, writing concise and compelling copy, and structuring each carousel to guide viewers through the content in an easy-to-follow format while encouraging interaction and readability.

    [CAROUSEL DESIGN/COPYWRITING PORTFOLIO](https://www.twine.net/signin

    paper Reels/Short-form Video Creator

    This project showcases my work in creating short-form video content for social media platforms such as Instagram Reels and TikTok. I was responsible for planning content ideas, researching trends, and producing engaging videos designed to capture attention quickly. The process included editing raw footage into dynamic, scroll-stopping content, optimizing hooks to improve viewer retention, and writing captions to support the video’s message. The goal was to create entertaining and informative content that increases engagement and performs well within short-form video formats.

    [REELS/SHORT-FROM VIDEO CREATOR PORTFOLIO](https://www.twine.net/signin

    paper Influencer Relationship Marketing

    This project highlights my experience in influencer outreach and partnership management. I was responsible for identifying and researching content creators who align with the brand’s audience and campaign goals. The process included organizing influencer databases, conducting outreach with collaboration proposals, negotiating partnership details, and coordinating logistics such as product shipments. I also managed ongoing communication with creators to ensure collaborations ran smoothly and deliverables were completed as agreed.

    [INFLUENCER RELATIONSHIP MARKETING PORTFOLIO](https://www.twine.net/signin

    paper Social Media Management

    This project highlights my experience managing social media accounts across different brands and platforms. My responsibilities included planning content strategies, researching relevant topics and trends, and creating engaging content tailored to each audience. I also handled content scheduling and monitored performance metrics, preparing reports to evaluate results and optimize future content. Through this process, I focused on maintaining consistent brand messaging while producing content designed to increase reach, engagement, and overall social media growth.

    [SOCIAL MEDIA MANAGEMENT PORTFOLIO](https://www.twine.net/signin