Hi, I’m Michelia Gervacia, a results-driven digital marketer with expertise in social media strategy, content creation, and audience growth. I love turning ideas into engaging campaigns.
I’m passionate about leveraging data-driven insights to execute impactful campaigns, optimize online performance, and foster brand engagement across international markets.
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I worked as an AI Content Creator for We Are Good Pets, where I handled end-to-end production of AI-generated content. This included generating photorealistic images using MidJourney, producing lip-sync-accurate videos through Google Veo, and editing videos to match the brand’s comedic tone and pacing. I also managed subtitles, scheduling, and posting across social platforms. My work ensured consistent visual style, clean storytelling, and high-quality delivery for daily content publishing.
[AI CONTENT PRODUCTION PORTFOLIO](https://www.twine.net/signin
In this project, I worked as a UGC creator for brands, where I followed the provided script and handled the entire video production process myself, from filming to editing, ensuring the final content matched the client’s creative direction and campaign goals.
[UGC CREATOR PORTFOLIO](https://www.twine.net/signin
This project showcases a collection of carousel posts I created for social media across different brands and campaigns. I was responsible for both the visual design and the copywriting, crafting clear and engaging slide-by-slide narratives that communicate ideas effectively. The work includes designing visually appealing layouts, writing concise and compelling copy, and structuring each carousel to guide viewers through the content in an easy-to-follow format while encouraging interaction and readability.
[CAROUSEL DESIGN/COPYWRITING PORTFOLIO](https://www.twine.net/signin
This project showcases my work in creating short-form video content for social media platforms such as Instagram Reels and TikTok. I was responsible for planning content ideas, researching trends, and producing engaging videos designed to capture attention quickly. The process included editing raw footage into dynamic, scroll-stopping content, optimizing hooks to improve viewer retention, and writing captions to support the video’s message. The goal was to create entertaining and informative content that increases engagement and performs well within short-form video formats.
[REELS/SHORT-FROM VIDEO CREATOR PORTFOLIO](https://www.twine.net/signin
This project highlights my experience in influencer outreach and partnership management. I was responsible for identifying and researching content creators who align with the brand’s audience and campaign goals. The process included organizing influencer databases, conducting outreach with collaboration proposals, negotiating partnership details, and coordinating logistics such as product shipments. I also managed ongoing communication with creators to ensure collaborations ran smoothly and deliverables were completed as agreed.
[INFLUENCER RELATIONSHIP MARKETING PORTFOLIO](https://www.twine.net/signin
This project highlights my experience managing social media accounts across different brands and platforms. My responsibilities included planning content strategies, researching relevant topics and trends, and creating engaging content tailored to each audience. I also handled content scheduling and monitored performance metrics, preparing reports to evaluate results and optimize future content. Through this process, I focused on maintaining consistent brand messaging while producing content designed to increase reach, engagement, and overall social media growth.
[SOCIAL MEDIA MANAGEMENT PORTFOLIO](https://www.twine.net/signin
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