Chelsea O'Connor

Produced authentic, high-performing UGC tailored for TikTok, Instagram, and paid ads. Conceptualised, scripted, filmed, and edited short-form video content aligned with brand goals. Created platform-native content that drives engagement, conversions, and brand awareness, stayed ahead of social trends for timely delivery, and collaborated with brands to reflect their voice and target audience. Optimised content using insights, analytics, and A/B testing; strong on-camera presence and video editing/storytelling.

Managed and grew brand presence across social platforms. Created engaging, high-impact content across video, image, and copy. Developed and executed social media strategies to drive growth and engagement, planned and scheduled content for consistency and brand voice, and built audience relationships through community engagement. Managed paid campaigns, budgets, and ROI, and analysed performance data to optimise content and improve results.

Managed product life cycles from concept to launch, ensuring alignment with brand and market trends. Analysed sales data and consumer insights to inform buying decisions and optimise product performance. Built and maintained relationships with suppliers, clients, and key stakeholders; negotiated pricing, contracts, and timelines to maximise profitability and efficiency. Managed product selection and range planning to meet commercial and brand objectives, collaborated cross-functionally with marketing, design, and sales teams, and managed key accounts to support client satisfaction, retention, and growth.