Head of Social Media & Community Brand Positioning at Hotjar

Led social media strategy for Hotjar's first in-person event, generating 2.6M impressions through user-generated content and achieving 99% positive sentiment. Grew cross-platform audience by 50,000 followers in one year, increasing impressions by 400% and engagements by 850% across LinkedIn, Instagram, and Twitter. Created a social-first content calendar driving 3,000 new Instagram followers in the first month. Built and nurtured a global online community of 200K+, increasing brand loyalty through sustained engagement and audience trust. Introduced cross-functional workflows and weekly syncs to improve collaboration, streamline inbound requests, and ensure a 24-hour response time for high-priority issues. Managed the social media team and delivered quarterly performance reports to inform brand and marketing decisions.

Global Social Media Manager (Contentsquare, Hotjar, Heap) at Contentsquare

Following Hotjar’s acquisition by Contentsquare, I was promoted to Global Social Media Manager to lead social strategy across Contentsquare, Hotjar, and Heap. I focused on integrating campaigns across regions, managing a small team and agency partners, and ensuring social became a driver of global brand visibility and demand generation. Key contributions: Integrated the social channels of three acquired companies into one unified brand voice, supporting a global rebrand rollout across all platforms. Designed and implemented an international strategy that scaled engagement and reach across EMEA, North America, and APAC. Contributed to major brand activations, including a guerrilla campaign in New York, London, and Paris, and a Times Square billboard launch. Built reporting systems that tied social results to awareness and demand goals, presenting insights directly to senior stakeholders. Managed a freelance social media manager and partnered with an external design agency to deliver cohesive international campaigns.