I’m the founder of Amvelo, a growth marketing consultancy for ambitious brands that need senior strategic support across paid acquisition, growth strategy, and performance marketing. I bring 12 years of experience in growth marketing, including 5.5 years at Canva driving growth across 20 global markets, and 1.5 years at Klook leading performance marketing across 20 markets during Covid. Most businesses do not have a channel problem. They have a clarity problem. I help founders and marketing leaders get clear on what drives growth, where to invest, and how to build marketing that delivers outcomes rather than just activity. I work closely with a small number of clients so the work stays thoughtful, strategic, and high impact.

Chelsea Koh

I’m the founder of Amvelo, a growth marketing consultancy for ambitious brands that need senior strategic support across paid acquisition, growth strategy, and performance marketing. I bring 12 years of experience in growth marketing, including 5.5 years at Canva driving growth across 20 global markets, and 1.5 years at Klook leading performance marketing across 20 markets during Covid. Most businesses do not have a channel problem. They have a clarity problem. I help founders and marketing leaders get clear on what drives growth, where to invest, and how to build marketing that delivers outcomes rather than just activity. I work closely with a small number of clients so the work stays thoughtful, strategic, and high impact.

Available to hire

I’m the founder of Amvelo, a growth marketing consultancy for ambitious brands that need senior strategic support across paid acquisition, growth strategy, and performance marketing.

I bring 12 years of experience in growth marketing, including 5.5 years at Canva driving growth across 20 global markets, and 1.5 years at Klook leading performance marketing across 20 markets during Covid.

Most businesses do not have a channel problem. They have a clarity problem. I help founders and marketing leaders get clear on what drives growth, where to invest, and how to build marketing that delivers outcomes rather than just activity.

I work closely with a small number of clients so the work stays thoughtful, strategic, and high impact.

See more

Language

English
Fluent

Work Experience

Founder, Growth & Performance Marketing Strategist at Amvelo
March 1, 2026 - Present
Founded Amvelo, a growth marketing consultancy for founders and marketing leaders, delivering strategy, acquisition system design, go-to-market planning and hands-on growth across contexts; works with a small number of clients to ensure depth and full thinking.
Senior Global Growth Marketing Manager at Canva
October 1, 2020 - March 1, 2026
Led paid acquisition strategy and execution, full-funnel growth experiments, and user and revenue performance across APAC, EMEA, and the Americas; scaled paid growth from 5 to 20 markets in under a year; built market-entry playbooks and led cross-functional launches.
Global Performance Marketing Manager at Klook
May 1, 2019 - October 1, 2020
Owned paid acquisition across 20 markets; drove 200% YoY revenue growth for ANZ; rebuilt and scaled four performance channels from scratch in under 3 months with significant ROAS and revenue gains.
Performance Marketing Executive - ANZ, UK at World Expeditions
October 1, 2018 - May 1, 2019
Built performance marketing strategy across paid search, SEO, paid and organic social, email, CRO, and content; improved ROAS and lead generation across regions.
Digital Marketing Executive - 5 Eyes at Reckon
March 1, 2018 - October 1, 2018
Moved website to top Google position, increased conversion by 30% through CRO, and improved email performance; managed cross-market campaigns and budgets.
Digital Marketing Coordinator - 5 Eyes at Reckon
January 1, 2017 - March 1, 2018
Managed digital campaigns across three markets; automated lifecycle email journeys in Salesforce Marketing Cloud; built add-on marketplace.
Digital Marketing Assistant - ANZ at International Conferences & Events
December 1, 2015 - January 1, 2017
Doubled social media followers; exceeded sponsorship and exhibition targets; delivered channel performance analysis to clients.

Education

Digital Marketing Certificate at General Assembly
January 11, 2030 - April 4, 2026
Content Marketing Certificate at ADMA IQ
January 11, 2030 - April 4, 2026
Diploma of Events Management at TAFE NSW
January 11, 2030 - April 4, 2026

Qualifications

Optimise Display & Video 360 Campaign
January 11, 2030 - April 4, 2026

Industry Experience

Software & Internet, Media & Entertainment, Travel & Hospitality, Professional Services, Retail