Available to hire
I am a marketing professional with experience coordinating campaigns, stakeholder communications, and digital marketing initiatives across B2B, B2C, and not-for-profit organisations. My background includes content creation, email marketing, social media, event coordination, and website updates. I am proficient in Microsoft 365 Customer Insights, ActiveCampaign, Squarespace, WordPress, Canva, Google Analytics, Monday.com, and Luma. I work collaboratively with internal teams and external partners to deliver projects on time and maintain brand consistency.
Experience Level
Language
English
Fluent
Work Experience
Marketing Specialist at UBE Marketing
June 1, 2025 - PresentManage end-to-end marketing delivery for multiple B2B and B2C client accounts, including technology start-ups and Microsoft partners. Lead project management of integrated marketing campaigns from briefing through execution, ensuring timelines, budgets, and deliverables are met. Develop strategic content including case studies, website copy, social media posts, EDM campaigns, thought leadership articles, and sales collateral. Build and deploy email campaigns using ActiveCampaign and Microsoft 365 Customer Insights. Create visual assets and presentation materials using Canva. Update and optimise websites using Squarespace, Wix, and WordPress. Plan and execute in-person events and webinars, including venue coordination, speaker management, registrations, promotional assets, and post-event reporting. Develop social media strategies and monthly content calendars to drive engagement, brand awareness, and lead generation. Prepare monthly performance reports, analysing campaign metrics and pr
Marketing Services Coordinator at Children's Cancer Institute
December 1, 2024 - May 1, 2025Planned and executed 5 fundraising and engagement events over a 6-month period through supplier coordination, stakeholder communication, and end-to-end project management. One major event surpassed fundraising targets by 10%. Managed campaigns to recruit volunteers for the Diamond Ball using EDMs, social media, and website promotions. Collaborated across brand, digital, and data teams to enhance campaign impact and supporter experience. Managed campaign data in Salesforce and produced timely reports for internal stakeholders. Delegated marketing briefs via Monday.com within 24 hours to streamline project execution. Supported budgeting and financial tracking for events, ensuring audit-ready documentation.
Corporate Marketing Officer at Philippine Airlines
March 1, 2021 - December 1, 2022Launched ~10 global digital campaigns including Dear PAL Gift Card and Business Class Promo to boost international ticket sales and engagement. Contributed to the website rebranding project with focus on UX and brand cohesion. Supported Mabuhay Miles loyalty program marketing, managing EDM scheduling and promotional rollouts in coordination with loyalty, digital, and agency teams. Coordinated cross-platform campaigns with internal stakeholders and four agencies, achieving on-time delivery for major initiatives. Analyzed campaign performance with Google Analytics and other metrics, preparing monthly performance reports and actionable insights. Directed updates to photo and video libraries for aircraft amenities and inflight offerings to maintain consistent brand visuals. Oversaw the Corporate Marketing Team’s annual budget and supported monthly financial reporting.
Consultant, Digital Commerce at Adobomall Inc.
July 1, 2020 - October 1, 2020Partnered with developers on a SuperApp and a medical client app, contributing to UX mapping, design feedback, and in-app product strategies. Executed targeted promotions and campaign analysis that increased sales by 12%. Led updates to website content and managed campaign performance metrics.
Program Officer at Philippine Airlines
October 1, 2015 - March 1, 2021Developed and launched ancillary revenue programs: PAL Boutique, myPAL Roam, myPAL Flavors, and myPAL Surprise. Managed white-label website projects with external agencies, ensuring brand alignment and optimized UX. Conducted process mapping, led cross-team coordination, and issued RFPs for vendor partnerships. Presented monthly sales reports to senior management and designed commission structures for sales teams. Supported internal cascades to travel agencies and corporate partners via the Sales team.
Senior Associate, Vendor Acquisition at Lazada Philippines
June 1, 2015 - September 1, 2015Recruited and onboarded vendors, ensuring compliance with platform standards.
Business Development Officer at CashCashPinoy
March 1, 2014 - June 1, 2015Managed e-commerce product assortments and vendor relationships. Optimized offerings based on sales performance data.
Education
Master of Marketing at Macquarie University
January 1, 2023 - January 1, 2023Bachelor of Arts in Psychology at De La Salle University
January 1, 2007 - January 1, 2010Qualifications
Certified Digital Marketer — CDM Acceleration Program
January 11, 2030 - June 2, 2026Industry Experience
Travel & Hospitality, Software & Internet, Professional Services, Non-Profit Organization, Retail
Experience Level
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