Available to hire
I am an accomplished Business Analyst and Strategy professional with extensive experience in primary and secondary market research, data science, technical training and development, and process excellence.
I am a strong team leader and pivotal contributor to business strategies, insights generation, scenario planning, and performance management. I am an innovative problem solver, strategic decision maker, and eager talent developer.
Experience Level
Expert
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Intermediate
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Intermediate
Language
English
Fluent
Work Experience
Associate Principal at IQVIA Philippines
July 1, 2021 - PresentManages client relationships and consultative engagements with client’s senior management. Develops and implements account strategies to develop and elevate business opportunities with existing and new client leads. Leads and implements integrated and long-term business process solutions. Manages overall team performance and career development.
Business Process Excellence Manager at ROCHE (PHILIPPINES) INC.
August 1, 2018 - June 30, 2021Provide strategic oversight and drives excellence in key work processes in operating systems, governance and patient support programs, and builds the Affiliate’s capability for continuous improvement. Lead Scrum Master for the organization. Change leader and enabler. Mentor individuals and teams in Agile methodologies. MAP (Market Research and Patient Support Program) Lead. Provide expertise in ensuring appropriate risk management and governance systems are in place. Business Continuity Management Lead.
Business Analytics & CRM Manager at ROCHE (PHILIPPINES) INC.
May 1, 2016 - July 31, 2018Lead and facilitate insight generation workshops as kick-off to the annual Brand Plan cycle and portfolio strategies. Directed the annual Market Research plans. Standardized the patient flow and commercial target forecasting across therapeutic areas and brands. Key contributor to brand strategy development across brand teams. Laid the foundation for the Hemlibra launch in 2019.
Consultant - Qualitative Research Director at Thinkscape Research
September 1, 2015 - May 31, 2016Led the quantitative research business of the company from proposal and pitching to existing and new clients, designing research programs, executing the research projects, managing the logistics and functional teams, analysis and presentation of the research findings to business and team development. Role Highlights: Developing the company’s quantitative research business; Placing project management protocols; Building in-house quantitative research team.
Founder & President at NURTURE GEIST SCHOOL
September 1, 2014 - November 30, 2015Co-founded a preschool which aims to create a nurturing environment that enables children to experience holistic learning that encourages creativity and honors diversity of individuals. Responsibilities included set-up of corporation, objective setting, company architecture and operational budgets; HR responsibilities including hiring core personnel and setting company policies.
Full Report Writer at The All-Asian Centre for Enterprise Development (ASCEND) Inc.
November 1, 2015 - December 31, 2015Wrote three full reports for a Social Enterprise Project of ASCEND. Consolidated survey results with 100-200 farmer beneficiaries and non-beneficiaries, conducted in-depth interviews with community leaders, local government units, and program implementers, along with FGD sessions; incorporated secondary information from desk research.
Sr. Research Manager at Kadence International
September 1, 2013 - June 30, 2014Managed and delivered complex projects through project teams by designing and managing leading-edge researches. Directed team and provided accurate analyses and interpretation of research for strong and clear recommendations. Managed client relationships and responsible for team skill development.
Research Manager at IPSOS INC.
February 1, 2012 - August 31, 2013Handled multiple accounts and ensured that clients’ business issues and information needs were effectively met through well-executed researches that provide value-added insights and analyses. Trained and directed my team in executing research techniques and methodologies to meet client expectations.
Account Manager at CIMIGO
July 1, 2008 - June 30, 2011Responsible for supporting, guiding and directing a research team to deliver core business deliverables through fact-based consulting based on market research for top FMCG and Pharma clients.
Sr. Client Service Executive at NIELSEN
June 1, 2006 - December 31, 2006Handled customized researches commissioned by clients in the automotive, telecommunications, and retail industries. Designed, managed, executed, analyzed, and presented research findings to clients’ decision-makers.
Market Analyst to Research Associate at COCA-COLA BOTTLERS PHILIPPINES, INC.
February 1, 1998 - May 31, 2006Designed, managed, implemented, analyzed, and presented various market researches, market movement analyses and competitor activity analyses to Business Development & Planning Directorate decision-makers. Supervised fieldwork training and evaluated performance of research agencies.
Market Research Officer at METROBANK
January 1, 2007 - June 30, 2008Led the administration of market research in the support of market development and marketing strategy through understanding of business opportunities and converting them into research objectives. Involved in the end-to-end perspective of the research process, from planning, managing to delivering actionable insights.
Associate Principal at IQVIA
July 1, 2021 - PresentManages client relationships and consultative engagements with client’s senior management; develops and implements account strategies; leads and implements integrated and long-term business process solutions; manages overall team performance and career development.
Education
Bachelor of Science in Commerce Major in Economics at University of Santo Tomas
January 11, 2030 - January 1, 1997Bachelor of Science in Commerce Major in Economics at University of Santo Tomas
January 11, 2030 - January 1, 1997Bachelor of Science in Commerce at University of Santo Tomas
January 1, 1997 - January 2, 2026Qualifications
Certified Scrum Master
December 1, 2019 - December 12, 2025Certified Scrum Master
December 1, 2019 - December 12, 2025Industry Experience
Healthcare, Life Sciences, Professional Services, Retail, Media & Entertainment, Consumer Goods, Financial Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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