Sales and Marketing Associate at Rial Heating and Air Conditioning

Generated leads and scheduled appointments to grow a newly formed residential division of a family-owned HVAC company. Researched, developed and presented a modernized marketing plan. Coordinated multi-channel ad campaigns with NexStar Media Group, including social media, TV, web, digital billboards, golf carts, and gas stations. Planned and trained sales support staff; organized trade shows, regional fairs, and public event booths; greeted customers, demonstrated equipment, and scheduled appointments. Initiated follow-ups on event leads and entered prospects into the CRM; designed door hangers and swag, priced and managed inventory; updated branded assets (logos, direct mail, signage, door hangers, furnace magnets); built targeted direct mail lists in the company CRM. Executed cold calls to inactive customers, secured furnace service appointments and generated over $100,000 in new equipment sales in the first quarter. Created consistent branded content for social media and the website

President at Joubert Creative LLC

Design and produce a broad range of media assets using Adobe Creative Cloud; provide production, coaching and management services for individuals and businesses across print, social media, direct mail, email and commercials. Develop, organize and maintain templates and files for recurring advertising campaigns in email, motion graphics and video formats; implement and enforce consistent brand standards across all materials. Interpret and apply corporate brand standards and relevant advertising regulations. Collaborate with clients to produce, edit and deliver media content; design and deliver direct mail printing for nationwide automobile advertising. Read and interpret FTC and state advertising regulations to ensure compliance. Manage client relationships, vendors and project workflows; oversee project timelines from concept to delivery.

Marketing & Show Director at Bayou Belly Festival

Managed social media and email communications; orchestrated planning, scheduling and marketing for 32 dance workshops and two stage productions. Designed annual marketing campaigns, consistently applying branding and producing printed programs, websites, emails and signage. Negotiated contracts with instructors, vendors, photographers and videographers; cultivated a robust network and coordinated marketing efforts with other regional events. Built and maintained strong, lasting relationships with event vendors, instructors and participants.