Cherry Cheung

Led marketing efforts within a small team, optimizing budget to double brand awareness; developed and executed comprehensive marketing plans contributing to a 50% lift toward sales targets; planned and managed 18 annual car shows in malls, coordinating logistics, vendor partnerships, and promotions; built partnerships with brands and the DongFeng factory on co-branded campaigns; conducted market analysis to identify customer needs and trends; managed social media and digital campaigns (Facebook, Instagram, YouTube; SEM, SEO) generating 300+ qualified leads annually and boosting online engagement by 200%; produced local content with persuasive visuals and videos to strengthen brand identity.

Developed and executed marketing strategies for the Inchcape Used Car brand (Retail Car and Toyota Japan Import Car) and hire car, ensuring alignment with company goals; supported online and offline advertising and promotion activities (KOL endorsement, car show setup, video production, radio ads, brand goods, magazines, etc.); planned and executed campaigns across channels (paid digital including SEO/SEM, social media, DM, email, content marketing, events) to drive awareness and user acquisition; organically grew social follower base by 20% in 3 months; improved SEM/SEO performance with a 6% monthly conversion rate; supported launches of new EV brands Ora and Maxus in Hong Kong; led B2B private launch events; collaborated cross-functionally with product, sales, and external partners; managed budgets, ROI, and KPIs; coordinated 5 showroom events per year for Toyota and Lexus.

Supported global marketing functions for 20+ markets from Japan HQ; focused on Hong Kong, China, Macao, Thailand, and Vietnam for key account servicing and project management; participated in overseas trade shows to explore B2B/B2C opportunities in APAC and Europe; developed retail promotions for major department stores; collaborated with sales, PQS, media, digital marketing agencies, dealers, designers, and production houses on marketing materials; executed B2B collaborations with partners; monitored group digital channels including Google Ads, SEM, SEO, website, and social media; supported online and offline advertising including KOL endorsement, bloggers, video production, TVCs; enhanced shop visits and POP set ups; prepared marketing plans, sales reports, expense reports, sales kits, press releases, POPs, and training materials.