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Hi, I’m Cherry Cheung. I’m a result-oriented marketing professional with over four years of experience in marketing management and promotion. I excel at O2O strategies, advertising, content planning, and in-house marketing, delivering measurable outcomes for automotive brands and retailers. I am detail-oriented, a strong communicator who can multitask and work well both independently and as part of a team. I enjoy exploring new B2B/B2C opportunities across APAC and Europe, building partnerships, and crafting compelling brand stories that boost awareness and drive sales.…Hi, I’m Cherry Cheung. I’m a result-oriented marketing professional with over four years of experience in marketing management and promotion. I excel at O2O strategies, advertising, content planning, and in-house marketing, delivering measurable outcomes for automotive brands and retailers. I am detail-oriented, a strong communicator who can multitask and work well both independently and as part of a team. I enjoy exploring new B2B/B2C opportunities across APAC and Europe, building partnerships, and crafting compelling brand stories that boost awareness and drive sales.

Cherry Cheung

Marketer, Growth Marketer, Product Marketer, +2

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Hi, I’m Cherry Cheung. I’m a result-oriented marketing professional with over four years of experience in marketing management and promotion. I excel at O2O strategies, advertising, content planning, and in-house marketing, delivering measurable outcomes for automotive brands and retailers. I am detail-oriented, a strong communicator who can multitask and work well both independently and as part of a team. I enjoy exploring new B2B/B2C opportunities across APAC and Europe, building partnerships, and crafting compelling brand stories that boost awareness and drive sales.…Hi, I’m Cherry Cheung. I’m a result-oriented marketing professional with over four years of experience in marketing management and promotion. I excel at O2O strategies, advertising, content planning, and in-house marketing, delivering measurable outcomes for automotive brands and retailers. I am detail-oriented, a strong communicator who can multitask and work well both independently and as part of a team. I enjoy exploring new B2B/B2C opportunities across APAC and Europe, building partnerships, and crafting compelling brand stories that boost awareness and drive sales.

Available to hire

Hi, I’m Cherry Cheung. I’m a result-oriented marketing professional with over four years of experience in marketing management and promotion. I excel at O2O strategies, advertising, content planning, and in-house marketing, delivering measurable outcomes for automotive brands and retailers.

I am detail-oriented, a strong communicator who can multitask and work well both independently and as part of a team. I enjoy exploring new B2B/B2C opportunities across APAC and Europe, building partnerships, and crafting compelling brand stories that boost awareness and drive sales.

Skills

Google Ads

Copywriting

Corporate Video

Experience Level

Google Ads

Expert

Copywriting

Expert

Corporate Video

Expert

Language

English

Fluent

Work Experience

Senior Marketing Officer at Oriental Swan Motor Group Limited

November 1, 2024 - Present

Led marketing efforts within a small team, optimizing budget to double brand awareness; developed and executed comprehensive marketing plans contributing to a 50% lift toward sales targets; planned and managed 18 annual car shows in malls, coordinating logistics, vendor partnerships, and promotions; built partnerships with brands and the DongFeng factory on co-branded campaigns; conducted market analysis to identify customer needs and trends; managed social media and digital campaigns (Facebook, Instagram, YouTube; SEM, SEO) generating 300+ qualified leads annually and boosting online engagement by 200%; produced local content with persuasive visuals and videos to strengthen brand identity.

Senior Marketing Officer at Inchcape Greater China

August 1, 2022 - June 30, 2024

Developed and executed marketing strategies for the Inchcape Used Car brand (Retail Car and Toyota Japan Import Car) and hire car, ensuring alignment with company goals; supported online and offline advertising and promotion activities (KOL endorsement, car show setup, video production, radio ads, brand goods, magazines, etc.); planned and executed campaigns across channels (paid digital including SEO/SEM, social media, DM, email, content marketing, events) to drive awareness and user acquisition; organically grew social follower base by 20% in 3 months; improved SEM/SEO performance with a 6% monthly conversion rate; supported launches of new EV brands Ora and Maxus in Hong Kong; led B2B private launch events; collaborated cross-functionally with product, sales, and external partners; managed budgets, ROI, and KPIs; coordinated 5 showroom events per year for Toyota and Lexus.

Sales and Marketing Executive at Maxell Asia Limited

August 1, 2021 - July 31, 2022

Supported global marketing functions for 20+ markets from Japan HQ; focused on Hong Kong, China, Macao, Thailand, and Vietnam for key account servicing and project management; participated in overseas trade shows to explore B2B/B2C opportunities in APAC and Europe; developed retail promotions for major department stores; collaborated with sales, PQS, media, digital marketing agencies, dealers, designers, and production houses on marketing materials; executed B2B collaborations with partners; monitored group digital channels including Google Ads, SEM, SEO, website, and social media; supported online and offline advertising including KOL endorsement, bloggers, video production, TVCs; enhanced shop visits and POP set ups; prepared marketing plans, sales reports, expense reports, sales kits, press releases, POPs, and training materials.

Marketing Executive at Power Living Limited

March 1, 2020 - August 31, 2021

Managed almost 20 brands including product innovation, branding, visuals, and advertising/promotions; printed, designed, and distributed marketing materials; supported online and offline advertising including KOL endorsements, video production, joint promotions and roadshows; collaborated with partners, suppliers, operations, developers, and agencies on marketing initiatives; assisted in planning and executing campaigns for two retail shops; provided product briefs and training materials for dealer shops; organized events such as media days, roadshows, and a music cafe.

Part-time Sales Assistant at Hong Kong International Airport

June 1, 2018 - March 31, 2020

Maintained brand visuals and presentations to ensure attractive sales spaces; engaged customers, following company scripts to promote products; prepared e-coupons and combo discounts; generated monthly sales reports and analyses.

Purchase and Logistics Internship at Sumika Electronic Materials (Wuxi) Co. Ltd. (exchange student)

July 1, 2019 - August 31, 2019

Gained insight into marketing trends by analyzing and calculating sales performance; reviewed stock levels to prevent overstock; supported cross-departmental teams on promotional campaigns.