I help brands turn likes into leads and followers into fans. With over 6 years of experience in digital marketing, I specialize in bridging the gap between creative storytelling and data-driven performance. My mission is simple: to help businesses grow by building influential and profitable brands through strategic social media marketing. I do the research, leveraging data-driven strategies to optimize performance and achieve measurable results. I create a content creation workflow that ensures seamless collaboration (I understand the hectic schedule of running a business. I got your back!)

I help brands turn likes into leads and followers into fans. With over 6 years of experience in digital marketing, I specialize in bridging the gap between creative storytelling and data-driven performance. My mission is simple: to help businesses grow by building influential and profitable brands through strategic social media marketing. I do the research, leveraging data-driven strategies to optimize performance and achieve measurable results. I create a content creation workflow that ensures seamless collaboration (I understand the hectic schedule of running a business. I got your back!)

Available to hire

I help brands turn likes into leads and followers into fans. With over 6 years of experience in digital marketing, I specialize in bridging the gap between creative storytelling and data-driven performance.

My mission is simple: to help businesses grow by building influential and profitable brands through strategic social media marketing. I do the research, leveraging data-driven strategies to optimize performance and achieve measurable results.

I create a content creation workflow that ensures seamless collaboration (I understand the hectic schedule of running a business. I got your back!)

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Experience Level

Language

English
Fluent

Work Experience

Social Media Marketing Specialist - Paid Ads at ZO Skin Centre
August 1, 2025 - Present
Optimized high-ticket lead generation through organic marketing and paid ads, resulting in a consistent increase in patient inquiries for luxury medical aesthetic services. Managed global digital presence by leveraging AI-powered marketing tools for content creation, which improved brand visibility and increased followers to 38K. Refined audiences segmentation and conversion tracking protocols, achieving a higher ROI & ROAS by targeting high-net-worth individuals with premium skincare and aesthetic treatments.
Social Media Marketing Specialist at Montilla Plastic Surgery
November 1, 2023 - January 1, 2026
Produced high-quality social media visuals and ads creative, enhancing brand credibility and engagement by more than 80% in the first three months. Helped with creative direction and content filming strategy that lowered marketing workload and increased efficiency by more than 50%. Increased Facebook & Instagram reach by over 880% and messaging inquiries by 140% through targeted ad campaigns.
Marketing & Customer Experience Coordinator at Beauty By Dr. Kay
June 1, 2025 - October 1, 2025
Managed high-touch patient scheduling and communications via HIPAA-compliant systems, ensuring a seamless customer experience. Handled multi-channel content, including Instagram posts, stories, and short-form videos for @beautybydrkay and @kdskin, driving consistent brand narrative and increasing followers.
Head of Social Media Marketing at Kwento Comics, USA
March 1, 2022 - December 1, 2024
Crafted and executed social media strategies tailored to book readers that grew the community by 10,000+ across social media. Led social media campaigns & email newsletters for the Kickstarter campaign, exceeding the goal of $5,000 by achieving $26,000+ in just 3 weeks. Networked and collaborated with content creators, industry veterans, and media outlets, which increased brand mentions up to 80%.
Marketing Manager at Este Tic a Istanbul, Turkey
February 1, 2023 - April 1, 2024
Scaled 2 Instagram pages following to 50K+ and 12K+ through short-form content aimed at the European plastics surgery market, resulting in 150% increase in web traffic and lead inquiries. Designed ad creatives and wrote persuasive ad copies for the agency, boosting inquiries (DMs) to over 30% compared to previous ads. Led IG growth strategies and collaborated with content creators to expand audience reach by more than 95% in 6 months.
Marketing & Influencer - Affiliate Manager at Seller’s Hub Inc., Philippines
March 1, 2023 - September 1, 2023
Scouted, onboarded, and managed 30+ TikTok influencers - affiliates, resulting in a 40% boost in user-generated content and brand visibility in 2-3 months. Developed outreach strategies to recruit and negotiate deals with new affiliates, ensuring strong partnerships and alignment with business goals. Managed B2C sales campaigns that generated 50,000+ PHP in the first month through strategic campaign management.
Social Media Manager - Lead Generation at Kaiser Seal Booking, USA
December 1, 2021 - November 1, 2022
Led the agency’s rebranding from a bookkeeping agency to a full-service digital marketing and virtual assistant business for small business owners. Developed and executed multi-platform content strategies across social media and email marketing to strengthen brand visibility and engagement. Increased qualified lead generation by 30% in one month through strategic outbound outreach, direct messaging, and personalized engagement on Instagram and Facebook.
Social Media Manager - Lead Generation at TriDialog ue Mediation, USA
January 1, 2021 - November 1, 2022
Increased social media engagement by 65% within 2 months through strategic content focused on emotional storytelling and educational posts. Delivered a 40% increase in webinar registrations by implementing conversion-focused graphics and persuasive ads, and organic copy, outperforming prior promotional strategies. Generated 15+ qualified leads through Facebook and Instagram ad campaigns in just 2 weeks. Helped increase webinar and networking event attendance by 25% through social media ads.

Education

Master’s Degree in Innovation & Tourism Marketing at Universidad Catolica San Antonio de Murcia, Spain
January 11, 2030 - April 16, 2026
Bachelor’s Degree in Communication at Lyceum of the Philippines University, Philippines
January 11, 2030 - April 16, 2026

Qualifications

HIPA Awareness for Health care Providers
January 11, 2030 - April 16, 2026
Generative AI for Digital Marketers by Martin Waxman
January 11, 2030 - April 16, 2026
Become an AI-Powered Marketer by Michael Olaye by Semrush
January 11, 2030 - April 16, 2026
Digital Marketing by HubSpot
January 11, 2030 - April 16, 2026
Digital Marketing Campaigns: Strategy, Execution & AI Power by Udemy
January 11, 2030 - April 16, 2026
ChatGPT for Creative Writing & Content Creation by ExpertEas e Education
January 11, 2030 - April 16, 2026
Master in Digital Marketing & Business by Scott Max
January 11, 2030 - April 16, 2026
Artificial Intelligence and Business Strategy by Hiyan Wanga and Anil Gupta
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Consumer Goods, Travel & Hospitality