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I'm Cheryl, a Senior Product Designer with over 6 years of experience in crafting intuitive design solutions for web and mobile platforms. I thrive in fast-paced environments and love collaborating closely with teams to bring innovative ideas to life. My journey has taken me across various industries, and I'm passionate about enhancing user experiences through thoughtful design and research.…

Cheryl Chai

Product Designer, UX Designer, UI Designer, +3

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I'm Cheryl, a Senior Product Designer with over 6 years of experience in crafting intuitive design solutions for web and mobile platforms. I thrive in fast-paced environments and love collaborating closely with teams to bring innovative ideas to life. My journey has taken me across various industries, and I'm passionate about enhancing user experiences through thoughtful design and research.…

Available to hire

I’m Cheryl, a Senior Product Designer with over 6 years of experience in crafting intuitive design solutions for web and mobile platforms. I thrive in fast-paced environments and love collaborating closely with teams to bring innovative ideas to life. My journey has taken me across various industries, and I’m passionate about enhancing user experiences through thoughtful design and research.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founding Product Designer at HeyMax

September 1, 2024 - Present

Led the end-to-end user experience and design of the platform from its early stage, helping scale it from 50K to over 200K users. Shaped Asia’s fastest-growing travel loyalty product, now partnered with more than 500 brands and over 30 airlines and hotel programmes. Guided the UX strategy as the product expanded from Singapore to Hong Kong and designed multiple core features end to end, contributing to HeyMax becoming one of the region’s most flexible miles-earning currencies.

Product Designer at Ninja Logistics

July 1, 2022 - August 1, 2024

Enhanced the user experience for over 2 million shippers across Southeast Asia, leading iterative improvements on order creation and driving design system consistency across 8+ products. Led comprehensive research and design efforts, in close collaboration with Product Managers and Engineers, to refine and optimise the order creation process.

Senior UX Designer at Eightfour Digital

February 1, 2020 - July 1, 2022

Led the inception and execution of 0-1 products, working closely with multiple clients on a variety of projects, from responsive websites to SaaS and mobile apps.

Design Consultant at Wuxia World

April 1, 2019 - Present

Created marketing content, brand guidelines, and led the redesign of wuxiaworld.com, boosting user engagement while managing multilingual translations.

Architectural Designer at Common Werkz Studio

April 1, 2018 - January 1, 2020

Spearheaded the design of commercial and mixed-use projects in an international context, managing concept-to-delivery workflows.

Design Consultant at Wuxiaworld

April 1, 2019 - Present

Led platform redesign improving usability and engagement. Developed brand systems and scalable UI guidelines for global audience.

Architectural Designer at Commonwerkz Studio

April 1, 2018 - January 1, 2020

Managed concept-to-delivery commercial projects, building strong systems thinking and cross-disciplinary collaboration skills.

Education

Specialist Diploma in User Experience & Digital Product Design, UI / UX at Singapore Polytechnic

April 1, 2020 - April 1, 2021

Bachelor of Science (Honors) Architecture and Sustainable Design at Singapore University of Technology & Design