Company-wide event (5000 employees) revealing the new branding
- Graphic Designer
- Presentation Designer
- Project Manager
Hi, I’m Cheryl Deal. I’m a presentation and graphic designer with 15 years of progressive visual design experience in a creative services agency setting.
Hi, I’m Cheryl Deal. I’m a presentation and graphic designer with 15 years of progressive visual design experience in a creative services agency setting. I have a strong corporate marketing and communications background, supporting B2B, government, commercial, and nonprofit clients across Healthcare, Finance, Environment, Energy, and Transportation.
I blend storytelling with data visualization and design to craft clear, concise messaging that resonates with audiences. I stay current with industry design trends, ensuring brand consistency and delivering visually compelling presentations, infographics, and collateral that educate, inform, and motivate audiences.
Company-wide event (5000 employees) revealing the new branding
Non-profit company's first Digital Annual Reports
Managed Enterprise Presentation Services, providing presentation development for clients across multiple investment and financial divisions. Collaborated with C-suite executives to develop custom presentations with complex financial data for high-level keynote speaking engagements, industry events, board meetings, leadership conferences, and financial reports. Translated abstract financial subject matter into meaningful, easy-to-understand data visuals including charts, graphs, diagrams, and infographics. Developed custom templates and slide masters for multiple business units in line with brand guidelines. Created PowerPoint self-serve template and Digital Asset Management system.
Provide compelling slide presentations with storytelling, organized structure, clear data visuals, and on-brand design for executive leadership, pitches, financial reporting, conferences, and corporate communications. Deliver print and digital collateral including reports, brochures, whitepapers, infographics, landing pages, interactive PDFs, annual reports, direct mailers, posters, and logos. Conduct PowerPoint training for teams (e.g., Amtrak) on branded templates, slide masters, and best practices.
Effectively communicated key messaging and enhanced audience engagement with compelling slide presentations using storytelling, organization, easy-to-digest data visuals, and eye-catching design. Designed and produced high-quality presentations for a wide range of projects including executive leadership presentations, pitch decks, financial reporting, speaking engagements, conferences, tradeshow events, corporate communications, fundraising campaigns, and proposals. Provided PowerPoint training sessions for over 100 Amtrak employees focused on branded templates, slide masters, and presentation best practices. Created print and digital collateral such as reports, brochures, whitepapers, infographics, landing pages, interactive PDFs, digital annual reports, direct mailers, posters, and logos.
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