Social Media/Marketing Manager at Big City Dance Center

Transformed Instagram from inactive to high-performing, driving 725K views, 10.6K interactions, and an 84% increase in reach within nine months; shifted Facebook from ad-dependent to organically driven with a 56% increase in organic views and a 32% reduction in paid views without sacrificing total reach; expanded cross-platform engagement through emotionally driven, arts-focused short-form content.

Arts Marketing Intern at Wellspring

Collaborated with the marketing manager to execute social media campaigns aligned with audience growth goals; increased audience reach by 111.8% (13K+ views) and boosted engagement by 50%+, contributing to measurable brand growth; drove a 35% increase in page visits through targeted content and platform optimization; produced emotionally driven video and photo content tailored to arts audiences.

Student Digital Marketing Consultant at Western Michigan University

Planned and executed Google Search ad campaigns to drive targeted traffic and increase awareness for nonprofits; conducted technical and on-page SEO audits to identify performance gaps and optimization opportunities; performed keyword research and developed content recommendations to improve search visibility and lead generation; competed in the Digital Marketing Case Competition, creating a full-funnel digital marketing strategy supported by SEO, paid media, and consumer insight research.

Digital Marketing Committee at Western Michigan University Dance Department

Designed promotional print and digital materials to support event marketing and audience engagement; created social media content aligned with performance branding and outreach efforts.