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Versatile and creative Marketing Specialist with experience coordinating end-to-end marketing campaigns, brand strategy and multi-channel content creation across multi-brand portfolios. Proven track record in executing digital communications, designing sales collateral, managing social media channels, and supporting lead generation for technical/product-driven portfolios. Adept at managing end-to-end workflows from copywriting and design to event coordination and website maintenance in fast-paced team environments.…Versatile and creative Marketing Specialist with experience coordinating end-to-end marketing campaigns, brand strategy and multi-channel content creation across multi-brand portfolios. Proven track record in executing digital communications, designing sales collateral, managing social media channels, and supporting lead generation for technical/product-driven portfolios. Adept at managing end-to-end workflows from copywriting and design to event coordination and website maintenance in fast-paced team environments.

Uyen Chi Nguyen

Growth Marketer, Marketing Strategist, Product Marketer, +7

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Versatile and creative Marketing Specialist with experience coordinating end-to-end marketing campaigns, brand strategy and multi-channel content creation across multi-brand portfolios. Proven track record in executing digital communications, designing sales collateral, managing social media channels, and supporting lead generation for technical/product-driven portfolios. Adept at managing end-to-end workflows from copywriting and design to event coordination and website maintenance in fast-paced team environments.…Versatile and creative Marketing Specialist with experience coordinating end-to-end marketing campaigns, brand strategy and multi-channel content creation across multi-brand portfolios. Proven track record in executing digital communications, designing sales collateral, managing social media channels, and supporting lead generation for technical/product-driven portfolios. Adept at managing end-to-end workflows from copywriting and design to event coordination and website maintenance in fast-paced team environments.

Available to hire

Versatile and creative Marketing Specialist with experience coordinating end-to-end marketing campaigns, brand strategy and multi-channel content creation across multi-brand portfolios. Proven track record in executing digital communications, designing sales collateral, managing social media channels, and supporting lead generation for technical/product-driven portfolios. Adept at managing end-to-end workflows from copywriting and design to event coordination and website maintenance in fast-paced team environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Vietnamese

Fluent

English

Fluent

Work Experience

Marketing Manager / Content Creator at TJ Hospitality Group

June 1, 2023 - March 1, 2026

Owned end-to-end marketing, visual design, and brand management across four distinct brand portfolios while maintaining brand guidelines across print and digital. Created brochures, menus, digital signage, print ads, and brand templates using Canva and Adobe tools. Developed monthly content calendars, planned and produced on-site photography and edited video assets for social media, product launches, and digital campaigns. Managed social media platforms and website content via publishing updates and optimizing engagement. Monitored performance data, customer inquiries, and engagement metrics to refine promotional strategies and support growth. Coordinated with external vendors, suppliers, and local organizations for collaborative marketing and brand exposure initiatives.

Marketing Manager at TJ Hospitality Group

June 1, 2023 - February 28, 2026

Led a cohesive brand marketing strategy for a diverse portfolio of 5 F&B and sustainable retail brands. Built a consistent visual identity across all venues, oversaw digital campaigns and partnerships, and cultivated a network of 25+ local bloggers/influencers. Achieved a 15% increase in customer footfall and a 20% lift in seasonal revenue, while managing budgets and cross-functional collaboration across operations, product, and sales.

Marketing Executive at Cuulong Culture Company

March 1, 2022 - December 31, 2022

Collaborated on cross-functional marketing campaigns from ideation to execution, presenting strategic insights to stakeholders to align brand messaging. Utilized targeted market research and audience segmentation to optimize campaign reach, while maintaining data integrity across extensive customer databases and delivering projects on time within budgets.

Nightlife Marketing & Event Executive at Nightlife Ventures / Various Venues

February 1, 2022 - January 31, 2023

Orchestrated high-energy nightlife marketing and weekly events in Ho Chi Minh City. Exceeded attendance targets by 20%, negotiated deals with international wine and beverage suppliers, maximized event sponsorships by 15%, and coordinated talent procurement (local and international DJs) with travel logistics and artist relations.

2 Nightlife Marketing & Event Executive at Hylo Vietnam

January 1, 2022 - March 1, 2023

Conceptualized creative campaign themes and event activations, overseeing spatial branding, promotional decor, and on-site visual setup. Produced social media graphics, digital announcements, and promotional print collateral for large-scale campaigns. Coordinated with partners, sponsors, and suppliers to deliver branded promotional experiences. Managed operational timelines, run sheets, and cross-functional communications to ensure seamless delivery under tight deadlines.

Marketing & Event Coordinator at Konnect Learning

February 1, 2021 - August 31, 2021

Coordinated premium marketing assets with design teams to ensure 100% compliance with brand guidelines. Demonstrated strong project management by coordinating overlapping event timelines, venue procurement, and program planning, delivering polished experiences for learners and stakeholders.

Sales Associate at Ogurberry (Sydney)

November 1, 2019 - November 30, 2021

Delivered outstanding customer service and handled cash register functions with accuracy. Maintained strict adherence to food safety standards and equipment maintenance protocols.

Content Writer at Nguyen Hoang Group

January 1, 2019 - June 30, 2019

Authored high-converting digital content, course brochures, and blog articles aimed at simplifying complex program information. Drafted compelling copy for multi-channel marketing campaigns, promotional newsletters, and supported recruitment drives, open days, and educational seminars.