Chintan Mistry
Hi, I’m Chintan Mistry. I’m a digital commerce and platform specialist based in Christchurch, New Zealand.
About
Hi, I’m Chintan Mistry. I’m a digital commerce and platform specialist based in Christchurch, New Zealand. I’ve spent more than five years designing and optimizing end-to-end eCommerce experiences, from Shopify store setup and pricing to automation, data flows, and CRM integrations.
I enjoy translating business needs into practical ecommerce solutions, simplifying complex workflows, and improving efficiency for day-to-day tasks. I love collaborating with founders, designers, and developers to tell a consistent brand story and deliver measurable improvements in engagement and conversions.
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- 6 years' experience
- Joined March 2026
Languages
- EnglishFluent
Industry experience
- Retail
- Software & Internet
- Professional Services
Work experience· 5 roles
Leading the digital transformation of a B2B commerce operation, driving the development of a Shopify-based wholesale platform from the ground up. Defined product catalogs and pricing, built data models for wholesale customers, and coordinated with 3PL and channel partners to support scalable fulfillment.
Improved Shopify site structure, collection logic, and product layouts to create a clearer, more intuitive customer journey. Guided founders on SEO and content structure, and translated brand and user experience goals into practical Shopify solutions. Connected eCommerce workflows with CRM and automation tools to streamline operations and improve conversion and retention.
Managed eCommerce operations and integrated domestic online inventory across POS, Trade Me and other platforms. Enabled multi-supplier inventory by integrating local suppliers into Shopify systems; improved website performance, user experience and platform reliability. Guided team on system workflows and supplier integrations, simplifying complex processes. Collaborated across development, marketing and operations to deliver platform improvements and campaigns.
Education
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