CU

I’m a culture-driven creative strategist who turns ideas into stories people actually feel.

About

I’m a culture-driven creative strategist who turns ideas into stories people actually feel. With experience across fashion, lifestyle, and cannabis, I blend strategy, storytelling, and design to make brands move with purpose. I translate cultural insight and data into decks, campaigns, and concepts that drive results — work that sits at the crossroads of creativity and commerce, balancing vision with precision. My focus is simple: build presentations that make brands unforgettable.

HELLO! MY NAME IS CHIP URSERY

  • 9 years' experience
  • Joined January 2026

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Professional Services

Work experience· 4 roles

Inventory + Merchandising Manager · Exhale DispensaryJan 2020 – Jan 2021 · 1 yr 1 mo

Oversaw product lifecycle management, from purchasing and demand forecasting to merchandising and sell-through analysis. Delivered client presentations, pitch decks, and marketing assets that resulted in increased profit, brand partnerships, and visibility. Collaborated with cross-functional teams to execute in-store campaigns, elevate visual standards, and support a cohesive brand environment

Creative Strategist · Cookies SFJan 2017 – Present · 9 yrs 11 mos

End-to-End Brand Strategy & Creative Execution: Oversaw brand strategy development, curated garments and product offerings, designed a user-friendly e-commerce website, and directed marketing initiatives and advertising efforts to support domestic growth and international expansion.

Freelance Creative Strategist · Cookies FlamingoJan 2017 – Present · 9 yrs 11 mos

Delivered client presentations, pitch decks, and marketing assets that resulted in increased profit, brand partnerships, and visibility. Collaborated with cross-functional teams to execute in-store campaigns, elevate visual standards, and support a cohesive brand environment.

Freelance Creative Strategist / Client Experience Specialist · Cookies FlamingoJan 2017 – Jan 2021 · 4 yrs 1 mo

Education

High School Diploma · Bishop Chatard High School2012 – 2017
Bachelor's Degree · Boise State University2017 – 2021
High School Diploma · Bishop Chatard High School2012 – 2017
· Boise State University2030 – 2026

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