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I'm Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram. Over the past few years I've led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.…I'm Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram. Over the past few years I've led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.

Chirag Kothiya

Digital Marketer, Growth Marketer, Marketing Analyst, +1

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I'm Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram. Over the past few years I've led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.…I'm Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram. Over the past few years I've led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.

Available to hire

I’m Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram.

Over the past few years I’ve led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Media Buyer at Top Down Media Group

September 1, 2023 - Present

Oversaw large-budget paid social campaigns on Facebook and Instagram, focusing on search arbitrage. Budgets exceeded $25k/day on Meta ads, optimized for Lead Generation. Managed campaigns, created compelling content, and designed effective ad creatives. Achieved profit margins exceeding 25% at scale.

Paid Ads Specialist at Educate Online

June 1, 2023 - October 8, 2025

Developed targeted Facebook and Meta campaigns for educational branding to international students seeking Canadian-level education remotely.

Lead Generation Specialist at Valued Epistemics

April 1, 2023 - October 8, 2025

Utilized advanced audience targeting and compelling ad copy content to significantly increase leads in remote education opportunities.

Co-Founder at The Shoppers

August 1, 2021 - October 8, 2025

Starting and growing The Shoppers from zero to millions. Accountable for the brand's digital presence, including website design, product pages, ad copy, and paid advertising strategy.

Digital Marketing Manager at Alpha Nine

August 1, 2021 - October 8, 2025

At Alpha Nine I achieved one of the highest ROAS. Result: generating 50+ ROAS for electronics category products. Responsible for the brand's digital marketing efforts, focusing on paid social. Helped scale with paid advertising using strong digital marketing skills.

Co-Founder at The Yellowish

February 1, 2020 - October 8, 2025

Started my first e-commerce ventures selling personalized products across top-tier countries; managed core product research and paid social marketing strategy.