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I'm Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram. Over the past few years I've led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.…I'm Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram. Over the past few years I've led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.

Chirag Kothiya

Digital Marketer, Growth Marketer, Marketing Analyst, +1

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I'm Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram. Over the past few years I've led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.…I'm Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram. Over the past few years I've led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.

Available to hire

I’m Chirag Kothiya, a data-driven media buyer and growth marketer with a passion for turning numbers into profitable campaigns. I specialize in lead generation and e-commerce, and I love building systems that scale paid social across Facebook and Instagram.

Over the past few years I’ve led multi-channel campaigns, collaborated with content and design teams, and optimized CAC and ROAS to drive measurable results. I enjoy mentoring teams, experimenting with creative strategies, and staying ahead in the ever-evolving world of digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Media Buyer at Top Down Media Group

September 1, 2023 - Present

Oversaw large-budget paid social campaigns on Facebook and Instagram, focusing on search arbitrage. Budgets exceeded $25k/day on Meta ads, optimized for Lead Generation. Managed campaigns, created compelling content, and designed effective ad creatives. Achieved profit margins exceeding 25% at scale.

Paid Ads Specialist at Educate Online

June 1, 2023 - October 8, 2025

Developed targeted Facebook and Meta campaigns for educational branding to international students seeking Canadian-level education remotely.

Lead Generation Specialist at Valued Epistemics

April 1, 2023 - October 8, 2025

Utilized advanced audience targeting and compelling ad copy content to significantly increase leads in remote education opportunities.

Digital Marketing Manager at Alpha Nine

August 1, 2021 - October 8, 2025

At Alpha Nine I achieved one of the highest ROAS. Result: generating 50+ ROAS for electronics category products. Responsible for the brand's digital marketing efforts, focusing on paid social. Helped scale with paid advertising using strong digital marketing skills.

Co-Founder at The Shoppers

August 1, 2021 - October 8, 2025

Starting and growing The Shoppers from zero to millions. Accountable for the brand's digital presence, including website design, product pages, ad copy, and paid advertising strategy.

Co-Founder at The Yellowish

February 1, 2020 - October 8, 2025

Started my first e-commerce ventures selling personalized products across top-tier countries; managed core product research and paid social marketing strategy.