Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello. I'm an ambiguous design thinker / customer experience architect with more than a decade of industry experience in applying the processes, methods, and craft of design to large, complex and messy challenges. My expertise lies in the intersections between research, strategy, and innovation. I have an inquisitive mind, and I take pride in creating solutions that leave the world better than I found it.…Hello. I'm an ambiguous design thinker / customer experience architect with more than a decade of industry experience in applying the processes, methods, and craft of design to large, complex and messy challenges. My expertise lies in the intersections between research, strategy, and innovation. I have an inquisitive mind, and I take pride in creating solutions that leave the world better than I found it.

chitralaya_media

App Designer, App Developer, UX Designer, +6





Hello. I'm an ambiguous design thinker / customer experience architect with more than a decade of industry experience in applying the processes, methods, and craft of design to large, complex and messy challenges. My expertise lies in the intersections between research, strategy, and innovation. I have an inquisitive mind, and I take pride in creating solutions that leave the world better than I found it.…Hello. I'm an ambiguous design thinker / customer experience architect with more than a decade of industry experience in applying the processes, methods, and craft of design to large, complex and messy challenges. My expertise lies in the intersections between research, strategy, and innovation. I have an inquisitive mind, and I take pride in creating solutions that leave the world better than I found it.

Available to hire

Hello. I’m an ambiguous design thinker / customer experience architect with more than a decade of industry experience in applying the processes, methods, and craft of design to large, complex and messy challenges.
My expertise lies in the intersections between research, strategy, and innovation. I have an inquisitive mind, and I take pride in creating solutions that leave the world better than I found it.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Design Lead at World Health Organization

July 1, 2024 - September 8, 2025

Led a 4-person design team, contributed to the Digital Governance Collaborative, drafted UN/WHO Design and Production guidelines and standards, delivered WHO Academy’s Design System and an ML-based Learning Experience Platform, impacting 340 million healthcare workers across 176 countries. Facilitated strategy and planning of production processes, cohorts, and environments for WHO projects.

Thinkers Lab Manager - Experience & Design at The Thinkers Lab

September 1, 2024 - Present

Managed end-to-end design needs, shaped branding/identity and in-house Gen‑AI digital products from concept to delivery through distributed design and tech teams. Digitised recruitment and consulting workflows at OnBlick Inc. and built an AI-based cross-channel platform to automate operations. Collaborated with USCIS, DHS, and attorneys to gather data and develop the I-9 Module, contributing to turnover; led information architecture and customer satisfaction assessments.

User Experience Architect at RIG Enterprise Applications

August 1, 2019 - September 8, 2025

Orchestrated the bi-annual campaign 'Built For Free,' overseeing branding, marketing, event organization, and the design of the winner’s products. Collaborated in client pitches, workshops, and ideation sessions with global clientele, contributing to creative concept and strategy. Delivered over 10 B2B & B2C products spanning enterprise, hospital management systems, payment gateways, and ecommerce platforms.