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I come from a beauty and customer-facing background, where I worked closely with clients on a daily basis - often listening, understanding, and responding to personal concerns in a way that felt respectful and supportive. Through that experience, I’ve developed a strong understanding of how to communicate in a way that builds trust, especially around more sensitive or personal topics. I’m currently studying MSc International Business Management, with a growing focus on content and communication. I’m particularly interested in creating calm, human, and emotionally intelligent content that connects beyond surface-level trends. I have experience writing captions and supporting promotional content, and I’m comfortable adapting tone and messaging to suit different audiences, especially more mature audiences where empathy and clarity matter.…I come from a beauty and customer-facing background, where I worked closely with clients on a daily basis - often listening, understanding, and responding to personal concerns in a way that felt respectful and supportive. Through that experience, I’ve developed a strong understanding of how to communicate in a way that builds trust, especially around more sensitive or personal topics. I’m currently studying MSc International Business Management, with a growing focus on content and communication. I’m particularly interested in creating calm, human, and emotionally intelligent content that connects beyond surface-level trends. I have experience writing captions and supporting promotional content, and I’m comfortable adapting tone and messaging to suit different audiences, especially more mature audiences where empathy and clarity matter.

Ton Nu Diem Phuong

Copywriter, Content Creator, Social Media Manager, +1

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I come from a beauty and customer-facing background, where I worked closely with clients on a daily basis - often listening, understanding, and responding to personal concerns in a way that felt respectful and supportive. Through that experience, I’ve developed a strong understanding of how to communicate in a way that builds trust, especially around more sensitive or personal topics. I’m currently studying MSc International Business Management, with a growing focus on content and communication. I’m particularly interested in creating calm, human, and emotionally intelligent content that connects beyond surface-level trends. I have experience writing captions and supporting promotional content, and I’m comfortable adapting tone and messaging to suit different audiences, especially more mature audiences where empathy and clarity matter.…I come from a beauty and customer-facing background, where I worked closely with clients on a daily basis - often listening, understanding, and responding to personal concerns in a way that felt respectful and supportive. Through that experience, I’ve developed a strong understanding of how to communicate in a way that builds trust, especially around more sensitive or personal topics. I’m currently studying MSc International Business Management, with a growing focus on content and communication. I’m particularly interested in creating calm, human, and emotionally intelligent content that connects beyond surface-level trends. I have experience writing captions and supporting promotional content, and I’m comfortable adapting tone and messaging to suit different audiences, especially more mature audiences where empathy and clarity matter.

Available to hire

I come from a beauty and customer-facing background, where I worked closely with clients on a daily basis - often listening, understanding, and responding to personal concerns in a way that felt respectful and supportive.

Through that experience, I’ve developed a strong understanding of how to communicate in a way that builds trust, especially around more sensitive or personal topics.

I’m currently studying MSc International Business Management, with a growing focus on content and communication. I’m particularly interested in creating calm, human, and emotionally intelligent content that connects beyond surface-level trends.
I have experience writing captions and supporting promotional content, and I’m comfortable adapting tone and messaging to suit different audiences, especially more mature audiences where empathy and clarity matter.

Skills

Copywriting

Branding

CRM

Experience Level

Copywriting

Expert

Branding

Expert

CRM

Intermediate

Work Experience

Beauty Sales Consultant at Joli Cosmetic Company

May 1, 2019 - December 1, 2022

Delivered personalized beauty consultations to 50+ customers daily, recommending skincare and cosmetic products based on individual needs and preferences. Represented the brand in a professional and approachable manner, explaining product benefits, promotions, and new launches. Built long-term relationships through follow-ups and loyalty support, and provided tailored service. Built strong product knowledge across beauty and skincare categories in a fast-paced retail setting. Supported promotional campaigns by inviting customers to trial new products and services. Consistently exceeded sales targets by up to 30% through effective communication, trust-building and customer-focused selling.

Trainee - Front Office at Intercontinental Saigon Hotel

April 1, 2022 - July 1, 2022

Delivered front-of-house service to international guests, handling enquiries, complaints and service recovery professionally. Acted as a communication link between departments to ensure a smooth customer experience. Completed a three-month front office training programme and gained practical knowledge of guest service operations.

Receptionist & Customer Experience Support at Luxury Nails and Spa

June 1, 2024 - December 1, 2025

Provided front-desk and customer-facing support for 40+ clients daily in a busy beauty service environment. Managed bookings, walk-ins and phone enquiries, ensuring efficient scheduling and a positive customer experience. Supported customers during peak hours, managing queues and maintaining service quality in a fast-paced setting. Promoted premium services and special offers, contributing to customer retention and revenue growth. Resolved customer complaints and service issues professionally while protecting the brand’s reputation. Maintained an organized reception area and handled payments and records accurately. Achievements include improved client satisfaction through effective personalized service and problem-solving, and recognition by management for professionalism and graceful handling of challenging customer situations.