Chloe Wonga

Led end-to-end brand projects from discovery, strategy, and moodboarding through concept development, visual identity, digital execution, and final client handover. Developed comprehensive visual identity systems including logo design, typography, colour, creative direction, and supporting brand assets. Designed responsive websites and digital experiences as part of broader brand transformations, ensuring consistent application across online customer touchpoints. Created social media identities, campaign assets, and launch creative to extend brand systems across digital platforms. Worked directly with founders and business owners to understand commercial objectives, audiences, and positioning, translating insights into strategically aligned design solutions. Managed multiple client projects simultaneously, including creative direction, presentations, feedback, revisions, deadlines, and final delivery while maintaining strong client relationships.

Designed premium brand identity and website systems, developing visual directions and digital executions for beauty and premium consumer brands. Produced creative assets for brand collateral and social media, maintaining cohesive brand experiences across customer touchpoints. Collaborated with internal and client stakeholders to align creative output with business objectives and market positioning, moving from concept through final delivery.