My name is Chloe, this job ad peaked my interest as I know all about brand building and know what is just trending, what makes a strong brand and how to make a brand timeless. With a background in brand repositioning, content strategy, and audience engagement, I bring a unique combination of creative vision, commercial awareness, and hands-on marketing experience that aligns perfectly with this role. During my time with Pearlfisher, a world-leading beauty and wellness branding agency, I contributed to transformative projects including the rebranding of Jo Malone to Jo Loves, the launch of Byoma, and the revitalization of Re:Collagen. This experience gave me firsthand insight into how to understand diverse demographics, identify new opportunities, and reposition brands to tap into unmet consumer needs. I developed campaigns and creative assets that resonated with different audiences, tailoring messaging and visuals to maximize engagement and brand impact. In addition, I built and scaled my own brand over two years, executing full-funnel marketing strategies, developing social content, and managing partnerships. This entrepreneurial experience taught me how to combine creativity with data-driven decisions, translating audience insights into actionable strategies that drive measurable results. Whether collaborating with creative agencies, managing publisher relationships, or designing prelaunch Instagram campaigns, I thrive at the intersection of strategy, creativity, and execution. I am confident in my ability to reposition brands, engage target audiences, and deliver impactful content that resonates with consumers and drives sustainable growth. I would welcome the opportunity to bring my experience in brand repositioning, audience insights, and creative content execution to your team. Thank you for considering my application, and I look forward to contributing to your brands success!

Chloe Farquhar

My name is Chloe, this job ad peaked my interest as I know all about brand building and know what is just trending, what makes a strong brand and how to make a brand timeless. With a background in brand repositioning, content strategy, and audience engagement, I bring a unique combination of creative vision, commercial awareness, and hands-on marketing experience that aligns perfectly with this role. During my time with Pearlfisher, a world-leading beauty and wellness branding agency, I contributed to transformative projects including the rebranding of Jo Malone to Jo Loves, the launch of Byoma, and the revitalization of Re:Collagen. This experience gave me firsthand insight into how to understand diverse demographics, identify new opportunities, and reposition brands to tap into unmet consumer needs. I developed campaigns and creative assets that resonated with different audiences, tailoring messaging and visuals to maximize engagement and brand impact. In addition, I built and scaled my own brand over two years, executing full-funnel marketing strategies, developing social content, and managing partnerships. This entrepreneurial experience taught me how to combine creativity with data-driven decisions, translating audience insights into actionable strategies that drive measurable results. Whether collaborating with creative agencies, managing publisher relationships, or designing prelaunch Instagram campaigns, I thrive at the intersection of strategy, creativity, and execution. I am confident in my ability to reposition brands, engage target audiences, and deliver impactful content that resonates with consumers and drives sustainable growth. I would welcome the opportunity to bring my experience in brand repositioning, audience insights, and creative content execution to your team. Thank you for considering my application, and I look forward to contributing to your brands success!

Available to hire

My name is Chloe, this job ad peaked my interest as I know all about brand building and know what is just trending, what makes a strong brand and how to make a brand timeless. With a background in brand repositioning, content strategy, and audience engagement, I bring a unique combination of creative vision, commercial awareness, and hands-on marketing experience that aligns perfectly with this role.

During my time with Pearlfisher, a world-leading beauty and wellness branding agency, I contributed to transformative projects including the rebranding of Jo Malone to Jo Loves, the launch of Byoma, and the revitalization of Re:Collagen. This experience gave me firsthand insight into how to understand diverse demographics, identify new opportunities, and reposition brands to tap into unmet consumer needs. I developed campaigns and creative assets that resonated with different audiences, tailoring messaging and visuals to maximize engagement and brand impact.

In addition, I built and scaled my own brand over two years, executing full-funnel marketing strategies, developing social content, and managing partnerships. This entrepreneurial experience taught me how to combine creativity with data-driven decisions, translating audience insights into actionable strategies that drive measurable results.

Whether collaborating with creative agencies, managing publisher relationships, or designing prelaunch Instagram campaigns, I thrive at the intersection of strategy, creativity, and execution. I am confident in my ability to reposition brands, engage target audiences, and deliver impactful content that resonates with consumers and drives sustainable growth.

I would welcome the opportunity to bring my experience in brand repositioning, audience insights, and creative content execution to your team. Thank you for considering my application, and I look forward to contributing to your brands success!

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Language

English
Fluent

Work Experience

Founder & Creator at Accidentally Ireland
January 1, 2023 - Present
Co-founded and led manufacturing and external production partnerships; negotiated commercial terms with suppliers and collaborators; managed licensing discussions for collaborative merchandise drops; built and scaled a 53k+ global community; produced, filmed and edited short-form video content for Instagram and TikTok; developed high-retention formats and engagement-driven edits; managed end-to-end content production from ideation to publishing and performance analysis; captured mobile-first product, lifestyle and reactive content in fast-turnaround environments.
Freelance Social Media & Brand Positioning Specialist at Freelance
January 1, 2023 - Present
Managed Instagram and TikTok accounts on a freelance basis; negotiated collaborations, affiliate deals, and influencer partnerships; conducted audience research and trend analysis; developed paid and organic content strategies for Instagram and TikTok; tracked performance metrics and iterated creatives to improve CTR and reduce CPA; structured influencer briefs and collaborated across strategy, creative and client teams.
New Business Executive at Pearlfisher
March 1, 2023 - March 1, 2024
Contributed to brand strategy, positioning framework and global launch narratives for beauty and wellness brands including BYOMA and Jo Loves; developed brand architecture and tone-of-voice systems; participated in strategic workshops, competitive audits and international market research; led full new business cycle, contributing to 13% repeat business growth.
New Business Manager at Bubbleproof
June 1, 2023 - March 1, 2024
Led cross-functional coordination between strategy, creative and production teams on global brand initiatives; managed international accounts including Cadbury, Johnnie Walker, Oreo and AC Milan; delivered market analyses, brand growth strategies and commercial proposals to senior international stakeholders; assisted in strategic ideation and brand storytelling, ensuring consistency with global guidelines while adapting to regional markets; worked cross-functionally with creative, digital and commercial teams in fast-paced, international environments.
Production Assistant – Film Jury at D&AD, London
February 1, 2022 - June 1, 2023
Coordinated Film Jury operations for five consecutive years, working with global directors and advertising leads; gained exposure to world-class film craft, editing standards and narrative pacing; managed sensitive materials including campaign films, usage documentation and submission compliance; ensured smooth operation of high-profile sessions during global award season.
Content Creator & Social Media Manager at Hen's Teeth Studio
March 1, 2019 - February 1, 2022
Produced and edited Instagram and TikTok content to support product launches, print drops and artist collaborations; captured mobile-first product, lifestyle and behind-the-scenes content for digital campaigns; developed content aligned with cultural trends and community behavior; supported in-store events and activations, translating physical experiences into digital storytelling; managed social channels to drive engagement and footprint.
Social Media Manager at Alchemy, Cork
January 1, 2016 - March 1, 2019
Led social media strategy, growing a 20k+ community and increasing engagement; organized exhibitions, workshops and weekly gigs; managed daily operations including ordering, cashing up and supplier communication.
New Business Exec at Pearlfisher, London
March 1, 2023 - March 1, 2024
Contributed to brand strategy, positioning frameworks and global launch narratives for beauty and wellness brands; helped develop architecture and go-to-market strategies; supported cross-functional teams and international markets.
New Business Manager at Bulletproof, London
June 1, 2023 - March 1, 2024
Led cross-functional coordination between strategy, creative and production teams on global brand initiatives; delivered market analysis and growth proposals to senior stakeholders; ensured consistency across multi-market campaigns.
Freelance Social Media & Brand Positioning at Freelance
January 1, 2023 - Present
Drove paid and organic content strategies for Instagram and TikTok accounts; built influencer collaborations; conducted trend and competitive analysis; tracked performance metrics and optimization.
Production Assistant for the Film Jury (long & short form advertising) at D&AD, London
February 1, 2022 - June 1, 2023
Coordinated production operations for five consecutive years; worked with global directors and advertising leads; managed sensitive materials and logistics to ensure smooth award season workflows.
Content Creator & Social Media Manager at Hen’s Teeth Studio
March 1, 2019 - February 1, 2022
Produced and edited Instagram and TikTok content to support product launches, prints, and artist collaborations; captured mobile-first, lifestyle and behind-the-scenes content for campaigns.
New Business Manager at Bulletproof
June 1, 2023 - March 1, 2024
Led brand architecture, tone of voice across skincare and fragrance categories; developed growth opportunities; collaborated across strategy, creative and client teams to drive new business growth.
Production Assistant for the Film Jury (long and short form advertising) at D&A D
February 1, 2022 - June 1, 2023
Coordinated Film Jury operations for five consecutive years, collaborating with global directors and advertising leaders; gained exposure to world-class film craft, editing standards and narrative pacing; managed sensitive materials including campaign films, usage documentation and submission compliance; ensured smooth operation during high-profile award seasons.
Social Media & Brand Positioning - Freelance at Freelance
January 1, 2023 - Present
Managed Instagram and TikTok accounts on a freelance basis; negotiated collaborations, affiliate deals and influencer partnerships; conducted audience research and trend analysis to inform content and campaign strategy; developed paid and organic content strategies for Instagram and TikTok, aligning creative direction with performance objectives; created influencer collaborations; tracked performance metrics and iterated content.

Education

MA in Marketing and Social Media at Griffith College, Cork, Ireland
September 1, 2018 - September 1, 2019
BA in English and Psychology at University College Cork, Ireland
September 1, 2014 - September 1, 2018
BA in English & Psychology at University College Cork
January 11, 2030 - February 27, 2026
MA in Digital Marketing at Griffith College Cork
January 11, 2030 - February 27, 2026
BA in English & Psychology at University College Cork
January 11, 2030 - February 27, 2026
MA in Digital Marketing at Griffith College Cork
January 11, 2030 - February 27, 2026
Bachelor of Arts in English & Psychology at University College Cork
January 11, 2030 - February 27, 2026
Master of Arts in Digital Marketing at Griffith College Cork
January 11, 2030 - February 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet, Other