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I am a marketing professional with hands-on experience building and scaling brands across retail, social commerce, and hospitality. I translate customer insights into engagement growth, revenue uplift, and brand-aligned campaigns. I combine entrepreneurial ownership with structured corporate exposure to deliver commercially focused marketing outcomes. I lead social media strategy, content creation, and campaigns across platforms like Instagram and TikTok, turning data into actionable tactics. I thrive in fast-paced environments, enjoy cross-functional collaboration, and am passionate about driving measurable improvements in brand awareness, engagement, and customer experience.…I am a marketing professional with hands-on experience building and scaling brands across retail, social commerce, and hospitality. I translate customer insights into engagement growth, revenue uplift, and brand-aligned campaigns. I combine entrepreneurial ownership with structured corporate exposure to deliver commercially focused marketing outcomes. I lead social media strategy, content creation, and campaigns across platforms like Instagram and TikTok, turning data into actionable tactics. I thrive in fast-paced environments, enjoy cross-functional collaboration, and am passionate about driving measurable improvements in brand awareness, engagement, and customer experience.

Chloe Low Yew Yan

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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I am a marketing professional with hands-on experience building and scaling brands across retail, social commerce, and hospitality. I translate customer insights into engagement growth, revenue uplift, and brand-aligned campaigns. I combine entrepreneurial ownership with structured corporate exposure to deliver commercially focused marketing outcomes. I lead social media strategy, content creation, and campaigns across platforms like Instagram and TikTok, turning data into actionable tactics. I thrive in fast-paced environments, enjoy cross-functional collaboration, and am passionate about driving measurable improvements in brand awareness, engagement, and customer experience.…I am a marketing professional with hands-on experience building and scaling brands across retail, social commerce, and hospitality. I translate customer insights into engagement growth, revenue uplift, and brand-aligned campaigns. I combine entrepreneurial ownership with structured corporate exposure to deliver commercially focused marketing outcomes. I lead social media strategy, content creation, and campaigns across platforms like Instagram and TikTok, turning data into actionable tactics. I thrive in fast-paced environments, enjoy cross-functional collaboration, and am passionate about driving measurable improvements in brand awareness, engagement, and customer experience.

Available to hire

I am a marketing professional with hands-on experience building and scaling brands across retail, social commerce, and hospitality. I translate customer insights into engagement growth, revenue uplift, and brand-aligned campaigns. I combine entrepreneurial ownership with structured corporate exposure to deliver commercially focused marketing outcomes.

I lead social media strategy, content creation, and campaigns across platforms like Instagram and TikTok, turning data into actionable tactics. I thrive in fast-paced environments, enjoy cross-functional collaboration, and am passionate about driving measurable improvements in brand awareness, engagement, and customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Beginner

Korean

Beginner

Chinese

Intermediate

Work Experience

Social Media & Brand Growth Strategist at Wonder Croak

August 1, 2025 - Present

Designed and executed data-driven content strategies across Instagram and TikTok to strengthen brand awareness and audience engagement. Analyzed performance metrics to refine content scheduling, improve audience targeting, and optimise engagement rates. Led community engagement initiatives including UGC campaigns and influencer collaborations to drive brand advocacy and retention. Represented brand at industry networking events, delivering a live presentation on the brand story and community vision while securing sponsorship presence at the event.

Marketing and Communications Intern at Radisson on Flagstaff Gardens, Melbourne

March 1, 2025 - June 1, 2025

Increased social engagement by 15% within 3 months through strategic content calendar restructuring and brand-aligned storytelling. Designed revenue-supporting marketing collateral for meetings, events, and catering segments. Assisted in integrated digital and offline campaign execution to strengthen brand awareness and event promotion. Maintained CRM guest databases to support personalised marketing outreach and segmented communications.

Founder & Brand Lead at CLOEY.CO, Kuala Lumpur

October 1, 2019 - March 1, 2024

Built and scaled a direct-to-consumer social commerce brand, achieving 53.8% YoY revenue growth and 250% follower expansion. Developed integrated content marketing strategies generating 28K+ contacts and driving brand awareness across channels.

Event Coordinator (Part-Time) at MD Events Asia Sdn Bhd

January 1, 2026 - February 1, 2026

Developed customised costing sheets and quotations aligned to client requirements and budgets. Coordinated event rundowns with clients and liaised with third-party vendors to ensure smooth event delivery. Managed visual presentation flow during live events.

Cinema Operations Associate at Dadi Cinema, Kuala Lumpur

January 1, 2023 - March 1, 2023

Delivered high-volume customer experiences in a fast-paced retail environment while handling inquiries, POS transactions, and inventory tracking. Maintained visual merchandising and brand presentation standards.

Customer Experience Ambassador (Freelance) at Grand Hyatt Kuala Lumpur

December 1, 2021 - July 1, 2022

Delivered premium guest experiences and managed multi-touchpoint service flow to strengthen customer satisfaction and brand loyalty. Developed high-level customer interaction skills within luxury hospitality environments.

Digital Marketing Intern at Global Success Learning Academy

January 1, 2023 - June 30, 2023

Designed social media templates, event posters, and visuals; assisted in executing digital campaigns across Facebook, Instagram, and LinkedIn to expand reach and brand presence.

Executive Committee Member (Treasurer) & Student Leader at RMIT Christian Union

January 1, 2024 - December 31, 2025

Managed financial operations, budgeting, and event funding; ensured compliance and transparency in reporting.

Marketing Specialist (Part-Time) at Redbridge Consulting

March 1, 2026 - May 31, 2026

Content Strategy Support: Worked with the content team to optimise posts based on data insights and performance. Social Media Calendar Management: Assisted in planning and publishing content on Xiaohongshu (Rednote), Instagram and Facebook. Content creation (videos, graphics, copy) for social media platforms and execute promotional campaigns to increase brand visibility and audience engagement.