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I’m a communications and intercultural marketing professional with experience operating creator-centered campaigns across TikTok, Xiaohongshu, Douyin, and other social platforms. I specialize in monetization mechanics, performance tracking, and data-driven optimization to improve creator supply, retention, and campaign efficiency. I’ve supported brand growth through trend research, KOL collaborations, and integrated online-to-offline campaigns—combining audience insights with practical execution. I also bring strong cross-cultural communication skills through independent travel and multilingual ability, and I have a strong creative background in visual production and video/editing tools.…I’m a communications and intercultural marketing professional with experience operating creator-centered campaigns across TikTok, Xiaohongshu, Douyin, and other social platforms. I specialize in monetization mechanics, performance tracking, and data-driven optimization to improve creator supply, retention, and campaign efficiency. I’ve supported brand growth through trend research, KOL collaborations, and integrated online-to-offline campaigns—combining audience insights with practical execution. I also bring strong cross-cultural communication skills through independent travel and multilingual ability, and I have a strong creative background in visual production and video/editing tools.

Xingyu Xie

Content Creator, Video Editor, Social Media Manager, +5

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I’m a communications and intercultural marketing professional with experience operating creator-centered campaigns across TikTok, Xiaohongshu, Douyin, and other social platforms. I specialize in monetization mechanics, performance tracking, and data-driven optimization to improve creator supply, retention, and campaign efficiency. I’ve supported brand growth through trend research, KOL collaborations, and integrated online-to-offline campaigns—combining audience insights with practical execution. I also bring strong cross-cultural communication skills through independent travel and multilingual ability, and I have a strong creative background in visual production and video/editing tools.…I’m a communications and intercultural marketing professional with experience operating creator-centered campaigns across TikTok, Xiaohongshu, Douyin, and other social platforms. I specialize in monetization mechanics, performance tracking, and data-driven optimization to improve creator supply, retention, and campaign efficiency. I’ve supported brand growth through trend research, KOL collaborations, and integrated online-to-offline campaigns—combining audience insights with practical execution. I also bring strong cross-cultural communication skills through independent travel and multilingual ability, and I have a strong creative background in visual production and video/editing tools.

Available to hire

I’m a communications and intercultural marketing professional with experience operating creator-centered campaigns across TikTok, Xiaohongshu, Douyin, and other social platforms. I specialize in monetization mechanics, performance tracking, and data-driven optimization to improve creator supply, retention, and campaign efficiency.

I’ve supported brand growth through trend research, KOL collaborations, and integrated online-to-offline campaigns—combining audience insights with practical execution. I also bring strong cross-cultural communication skills through independent travel and multilingual ability, and I have a strong creative background in visual production and video/editing tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Gaming Product Operations Intern at TikTok

February 1, 2025 - June 1, 2025

Operated monetization-focused overseas gaming creator campaigns for 5+ Tencent, NetEase and miHoYo flagship titles. Aligned creator activation and promotions across North America, Southeast Asia, MENA and Europe to support ten-million-scale user reach, creator participation and revenue creation. Executed CPM and CPA task workflows and leaderboard mechanics for TikTok LIVE to increase livestream supply during promotions. Tracked views, interactions, submissions, creator performance and conversion signals; identified bottlenecks and delivered 10+ optimization strategies. Produced tutorials and consolidated guidelines/SOPs to improve task understanding, content quality and participation efficiency.

Global Game Product Operation at ByteDance (TikTok Gaming – Product)

February 1, 2025 - June 1, 2025

Collaborated with leading game publishers (Tencent, NetEase, miHoYo) to launch TikTok live streaming and interactive features for flagship titles such as Delta Force and PUBG Mobile in overseas markets (US, SEA, MENA). Conducted user behavior and interaction data analysis, delivering performance reports for contracted streamers and audiences, and proposed actionable content optimization and operational strategies. Supported the Game Incentive Program (GIP) by driving content submissions from overseas gaming creators, enabling monetization opportunities and boosting engagement within TikTok’s gaming ecosystem. Co-designed GIP education initiatives, producing tutorial videos to guide creators in generating high-quality content and securing publisher incentives, fostering a sustainable content cycle and extending game lifecycle.

Platform Trends & Content Marketing Intern at Xiaohongshu

June 1, 2024 - August 1, 2024

Selected and reported 300+ community trends using in-app popularity, interaction, CTR and external topic rhythm to support ranking updates and content decisions across verticals. Planned hot-event content operations for major moments (e.g., Paris Olympics) by connecting user interests with cultural timing and in-app discussion opportunities. Produced weekly trend briefings covering sources, content types, ranking performance and engagement data to support downstream topic selection and operating cadence.

Hotlist Operation at RedNote (Xiaohongshu)

June 1, 2024 - August 1, 2025

Tracked and submitted 300+ trending topics daily, monitoring ranking and CTR. Supported Olympics and other major event operations, increasing trending frequency and audience participation. Compiled weekly trend analysis reports to inform platform content strategies. Operated the official account “Highlights on Xiaohongshu,” curating content and launching themed campaigns.

Top Creator Commercialization Operations Intern at Douyin

October 1, 2023 - January 1, 2024

Analyzed 300+ top creators via segmentation, IP research, audience analysis and commercial-potential evaluation to support creator-tier operations and monetization strategy. Connected creator positioning and audience characteristics with livestream conversion scenarios to guide culture and e-commerce livestream planning. Optimized content conversion by breaking down livestream content, repackaging short videos, and reviewing high-performing cases. Produced 22 account diagnostic reports and 30+ operations documents and used performance tracking to support distribution, creator growth and monetization decisions.

Top Creator Collaboration at ByteDance

October 1, 2023 - January 31, 2024

Conducted IP research and categorization of 300+ top creators, delivering reports that guided the department’s commercial strategy and IP planning. Supported 10+ large-scale cultural and e-commerce livestream projects (e.g., campus knowledge livestreams, New Year campaigns, collaborations with Li Yinhe, Yu Minhong), covering both content-driven and product-driven livestreams. Managed video editing, livestream content packaging, and short-form video repurposing for celebrity collaborations (e.g., Mo Yan, Hu Ge, Meng Man). Produced 22+ creator account diagnostic reports with actionable insights, highly recognized by media professionals and MCN partners. Compiled 30+ operational data monitoring reports, optimizing workflows and supporting content and commerce-related decision-making.

Marketing Communications Intern at NIO

May 1, 2023 - September 1, 2023

Operated NIO Chengdu’s official Xiaohongshu account using platform trends, brand moments and local user interests to create 90+ image-text and video posts that increased exposure and engagement. Coordinated 20+ local KOL collaborations across invitation, briefing, offline execution, content review and settlement for flash events and the 2023 Chengdu International Auto Show. Executed online-to-offline campaigns linking Xiaohongshu content, KOL traffic, event attendance and showroom/booth visits to expand local touchpoints and potential conversion. Supported paid placements and content assets delivering one 150k+ view post, several 10k+ posts, and 2,000+ accumulated leads to support acquisition and sales-funnel growth.

Marketing Communication at NIO

May 1, 2023 - August 31, 2023

Managed official Xiaohongshu account, producing 90+ posts aligned with brand events. Coordinated end-to-end collaborations with 20+ local KOLs, supporting flash events and Chengdu Auto Show. Contributed to Xiaohongshu ad campaigns, creating 10+ sets of high-quality assets, generating 150K+ views. Assisted in cross-industry campaigns, attracting 2,000+ new user leads.