I’m a Marketing & Content Specialist with 5+ years of experience supporting brands across digital marketing, content execution, and campaign operations. I’ve worked with in-house teams and agencies to help manage campaigns, organize content, and support paid media efforts across Meta, Google, and social platforms. My strength lies in bridging strategy and execution — helping teams stay organized, on schedule, and aligned with brand goals. I’m especially experienced in: • Content planning & coordination • Social media and campaign support • Paid media reporting & optimization assistance • Influencer & brand collaboration support • Marketing operations and documentation If you’re looking for a reliable, detail-oriented marketing partner who can support your team without heavy management, I’d love to help.

Ashley Choi

I’m a Marketing & Content Specialist with 5+ years of experience supporting brands across digital marketing, content execution, and campaign operations. I’ve worked with in-house teams and agencies to help manage campaigns, organize content, and support paid media efforts across Meta, Google, and social platforms. My strength lies in bridging strategy and execution — helping teams stay organized, on schedule, and aligned with brand goals. I’m especially experienced in: • Content planning & coordination • Social media and campaign support • Paid media reporting & optimization assistance • Influencer & brand collaboration support • Marketing operations and documentation If you’re looking for a reliable, detail-oriented marketing partner who can support your team without heavy management, I’d love to help.

Available to hire

I’m a Marketing & Content Specialist with 5+ years of experience supporting brands across digital marketing, content execution, and campaign operations.

I’ve worked with in-house teams and agencies to help manage campaigns, organize content, and support paid media efforts across Meta, Google, and social platforms.

My strength lies in bridging strategy and execution — helping teams stay organized, on schedule, and aligned with brand goals. I’m especially experienced in:

• Content planning & coordination
• Social media and campaign support
• Paid media reporting & optimization assistance
• Influencer & brand collaboration support
• Marketing operations and documentation

If you’re looking for a reliable, detail-oriented marketing partner who can support your team without heavy management, I’d love to help.

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Language

English
Fluent

Work Experience

Media Specialist at Flexfit
May 1, 2024 - Present
Managed and optimized significant paid media budgets ranging from $150K–$190K quarterly. Led and executed digital marketing campaigns across Meta, Google, and Amazon, achieving +75% results on Meta Ads, +50% conversion rate on Google Ads, and +102% clicks and +177% orders on Amazon through advanced targeting and creative development. Built real-time dashboards to monitor performance and drive strategic adjustments. Collaborated on social media management to drive B2B growth in the first year (impressions +17%, reach +18%, followers +15). Implemented email marketing campaigns, lifting open rates by 178% and click rates by 114%.
Marketing Specialist at Korea Ginseng Corporation
May 1, 2023 - February 1, 2024
Developed and executed marketing plans targeting diverse ethnic audiences and offline events to drive online and franchise store traffic and boost nationwide brand engagement. Orchestrated end-to-end influencer campaigns with 20+ influencers, delivering 15M impressions, 2.4M views, and 163K engagements in six months. Curated product selections and designed monthly magazine ads to strengthen brand presence across mainstream platforms.
Global Account Executive / Freelance Blog Marketer at Creatip
July 1, 2021 - April 1, 2024
Strengthened presence and boosted visibility for domestic and multinational clients through social media management, content production, influencer partnerships, viral marketing, and target-segmented ads, including competitive analysis and localization. Organized pop-up store activations, OOH campaigns, and event photo/video shoots, creating memorable experiences that strengthened client brand engagement. Increased +10K IG followers in 6 months, gained +1.4M views on influencer video in 2 weeks, generated +1.6k lead gens, and earned top search engine exposure for publishing SEO-optimized monthly blog posts.
Social Media Content Planner (Facebook Page) at Miguk Unni
August 1, 2019 - November 1, 2019
Produced bi-weekly digital contents on a Korean American lifestyle media platform to improve visibility. Enhanced engaging content strategies, generating 170 likes and 30 comments from 8 posts, surpassing average engagement.

Education

Bachelor's degree in International Business at University of California, San Diego
January 1, 2016 - January 1, 2020

Qualifications

Content Marketing - HubSpot Academy
January 1, 2022 - March 19, 2026
Social Media Marketing - HubSpot Academy
January 1, 2022 - March 19, 2026
GAIQ - Google
January 1, 2023 - March 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Other