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I am a UI/UX designer with over 10 years of experience, passionate about turning complex ideas into simple, human-centered experiences. I combine design thinking, user behavior insights, and psychology to craft interactions that feel natural and intuitive. From research and wireframes to prototypes and usability testing, I collaborate closely with teams and stakeholders to transform insights into thoughtful, data-driven designs rooted in empathy, creating experiences that are intuitive, engaging, and genuinely delightful.…I am a UI/UX designer with over 10 years of experience, passionate about turning complex ideas into simple, human-centered experiences. I combine design thinking, user behavior insights, and psychology to craft interactions that feel natural and intuitive. From research and wireframes to prototypes and usability testing, I collaborate closely with teams and stakeholders to transform insights into thoughtful, data-driven designs rooted in empathy, creating experiences that are intuitive, engaging, and genuinely delightful.

Choong

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I am a UI/UX designer with over 10 years of experience, passionate about turning complex ideas into simple, human-centered experiences. I combine design thinking, user behavior insights, and psychology to craft interactions that feel natural and intuitive. From research and wireframes to prototypes and usability testing, I collaborate closely with teams and stakeholders to transform insights into thoughtful, data-driven designs rooted in empathy, creating experiences that are intuitive, engaging, and genuinely delightful.…I am a UI/UX designer with over 10 years of experience, passionate about turning complex ideas into simple, human-centered experiences. I combine design thinking, user behavior insights, and psychology to craft interactions that feel natural and intuitive. From research and wireframes to prototypes and usability testing, I collaborate closely with teams and stakeholders to transform insights into thoughtful, data-driven designs rooted in empathy, creating experiences that are intuitive, engaging, and genuinely delightful.

Available to hire

I am a UI/UX designer with over 10 years of experience, passionate about turning complex ideas into simple, human-centered experiences.

I combine design thinking, user behavior insights, and psychology to craft interactions that feel natural and intuitive. From research and wireframes to prototypes and usability testing, I collaborate closely with teams and stakeholders to transform insights into thoughtful, data-driven designs rooted in empathy, creating experiences that are intuitive, engaging, and genuinely delightful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

UI/UX Designer at Creative Technology Pte Ltd

April 1, 2025 - April 1, 2025

Designed and launched mobile and desktop apps across iOS, Android, Windows, and macOS; conducted user research and surveys; developed interaction flows, wireframes, mockups, and information architecture; created intuitive UI systems and visual language; built rapid prototypes; performed usability testing; collaborated with developers and engineers to refine and optimize product usability and performance; delivered detailed design handoffs, style guides, and documentation; designed responsive layouts for mobile, tablet, and desktop; produced marketing assets, 2D/3D animations, and launch videos for product promotion and user education.

3D Animator / Motion Graphic Designer at Self-employed

December 1, 2009 - December 1, 2009

Created 3D models, visuals, and animations; produced product launches, promotional, and corporate videos; designed websites, marketing collateral, and advertising materials for clients including government and private sector.

3D Animator / CAD Drafter at Swisslog Malaysia Sdn. Bhd.

December 1, 2005 - December 1, 2005

Developed 3D visuals and animations illustrating logistic workflows from 2D CAD drawings; created marketing materials and training content for internal and external audiences.