I’m an art director and generalist designer with over a decade of experience shaping integrated campaigns across digital, social, experiential, and film for fashion and lifestyle brands. I’ve led creative from concept through post-production—directing photo and video shoots, building brand systems, and collaborating across teams to deliver cohesive, culturally resonant storytelling. With senior roles at ONS Clothing and Steven Alan, freelance work at Beyond Yoga, and a Master’s in Spatial Design from the Royal Danish Academy, I bring a perspective that blends graphic, spatial, and cultural references. I thrive in fast-paced, collaborative studios and am passionate about crafting iconic visuals that connect communities and elevate brand experiences. Studio CoolCool embodies both my professional expertise and artistic practice. It explores the intersections of art and graphic communication, seeking mutual understanding and curious experimentation. Through this platform—via the website, social media, and events—I share my passion for creation and its connection to our material culture.…

Christopher Brett Tuyay

I’m an art director and generalist designer with over a decade of experience shaping integrated campaigns across digital, social, experiential, and film for fashion and lifestyle brands. I’ve led creative from concept through post-production—directing photo and video shoots, building brand systems, and collaborating across teams to deliver cohesive, culturally resonant storytelling. With senior roles at ONS Clothing and Steven Alan, freelance work at Beyond Yoga, and a Master’s in Spatial Design from the Royal Danish Academy, I bring a perspective that blends graphic, spatial, and cultural references. I thrive in fast-paced, collaborative studios and am passionate about crafting iconic visuals that connect communities and elevate brand experiences. Studio CoolCool embodies both my professional expertise and artistic practice. It explores the intersections of art and graphic communication, seeking mutual understanding and curious experimentation. Through this platform—via the website, social media, and events—I share my passion for creation and its connection to our material culture.…

Available to hire

I’m an art director and generalist designer with over a decade of experience shaping integrated campaigns across digital, social, experiential, and film for fashion and lifestyle brands. I’ve led creative from concept through post-production—directing photo and video shoots, building brand systems, and collaborating across teams to deliver cohesive, culturally resonant storytelling.

With senior roles at ONS Clothing and Steven Alan, freelance work at Beyond Yoga, and a Master’s in Spatial Design from the Royal Danish Academy, I bring a perspective that blends graphic, spatial, and cultural references. I thrive in fast-paced, collaborative studios and am passionate about crafting iconic visuals that connect communities and elevate brand experiences.

Studio CoolCool embodies both my professional expertise and artistic practice. It explores the intersections of art and graphic communication, seeking mutual understanding and curious experimentation. Through this platform—via the website, social media, and events—I share my passion for creation and its connection to our material culture.

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Work Experience

Freelance Graphic Designer at Beyond Yoga
August 31, 2022 - Present
Collaborate with creative, ecommerce, and brand teams to execute weekly design initiatives across digital, retail, and internal channels; design digital assets for web, email, and social (paid & organic) supporting campaign storytelling and conversion goals; develop brand and merchandise design including logos, lookbooks, packaging, signage, and apparel graphics; contribute to creative direction and visual system development as part of an evolving brand refresh; create internal presentations and materials aligning stakeholders around brand vision and strategy.
Art Director at O.N.S Clothing
October 1, 2016 - July 1, 2022
Oversee consistent brand visuals between digital, print, retail and events channels; lead design of evergreen/seasonal campaigns with creative directives and visual toolkits; art direct/produce shoots (campaign/editorial/ECOM): concept, storyboards, shotlists, location scouting, casting, on-set lead, and post oversight; lead design of graphic capsule collections from concept decks to production; design brand books, logos, lookbooks, packaging & seasonal newsprint publication; design store pop-ups, window displays & events; lead a creative team of graphic designers, photographer, social manager, visual merchandiser & freelance photographers/stylists/videoographers/illustrators.
Sr. Graphic Designer at Steven Alan
October 1, 2014 - October 1, 2016
Develop brand/seasonal campaign directives; art direct/produce photoshoots; design website, emails, landing pages & ad banners; design invites, look books & signage; manage Junior Graphic Designer.
Sr. Graphic Designer at Freelancers Union
April 1, 2013 - October 1, 2014
Design blog, landing pages & websites; illustrations and visualizations for digital and annual report; design brand books, print ads & campaign collateral.
Print Designer at TOMS Shoes
February 28, 2010 - August 31, 2012
Design catalogs, look books, apparel graphics, & signage; design packaging & hangtags; art direct product laydown shoots.

Education

Master’s Degree at Royal Danish Academy
January 1, 2024 - January 1, 2024
Bachelor’s Degree at University of California Los Angeles
January 1, 2010 - January 1, 2010

Qualifications

Professional Figma UI / UX Design
December 1, 2025 - April 16, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet
    uniE621 Beyond Yoga Site Design
    Working with ECOM and brand style guides to create new landing pages and site assets.…
    uniE621 Beyond Yoga Social
    Design of both targeted and performance-based paid ads as well as organic posts for social.…
    uniE621 Beyond Yoga Emails
    Design of email newsletters. I also have contributed to the development of component libraries of modules and templates.…