I am a Creative Director and multidisciplinary visual strategist with over 15 years of experience in various sectors, including wellness, hospitality, music, and branding. My passion lies in translating ideas into emotionally resonant brand storytelling that connects visual identity, narrative, and audience experience. I thrive on developing distinctive identities and campaigns that feel culturally relevant and creatively differentiated.

Chris Auret

I am a Creative Director and multidisciplinary visual strategist with over 15 years of experience in various sectors, including wellness, hospitality, music, and branding. My passion lies in translating ideas into emotionally resonant brand storytelling that connects visual identity, narrative, and audience experience. I thrive on developing distinctive identities and campaigns that feel culturally relevant and creatively differentiated.

Available to hire

I am a Creative Director and multidisciplinary visual strategist with over 15 years of experience in various sectors, including wellness, hospitality, music, and branding. My passion lies in translating ideas into emotionally resonant brand storytelling that connects visual identity, narrative, and audience experience. I thrive on developing distinctive identities and campaigns that feel culturally relevant and creatively differentiated.

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Language

English
Fluent
Afrikaans
Intermediate

Work Experience

Creative Director & Visual Artist Lead at The Jester Boutique Hotel & Delicious Monster
January 1, 2026 - Present
Led end-to-end creative direction for a boutique hotel and café launch, shaping brand identity and guest experience from concept through implementation. Developed brand narrative and directed visual identity systems.
Independent Creative Director & Visual Artist
January 1, 2011 - Present
Provided creative direction and visual artwork across various projects, collaborating with different brands and organizations to enhance their visual identity and storytelling.
Art Director at Worldwide Creative
January 1, 2011 - December 31, 2011
Managed the visual direction for multiple campaigns, ensuring cohesive brand messaging and identity across different media platforms.
Junior Art Director at Draft FCB
January 1, 2010 - December 31, 2010
Assisted in the development of creative campaigns and worked closely with senior directors to produce compelling visual narratives.

Education

BA in Visual Communication at Vega School of Brand Leadership
January 1, 2005 - January 1, 2009
BA in Visual Communication at Vega School of Brand Leadership
January 1, 2006 - January 1, 2009

Qualifications

BA Degree in Visual Communication
May 11, 2026 - May 11, 2026
Graduated top of class with an award

Industry Experience

Travel & Hospitality, Media & Entertainment, Consumer Goods, Professional Services