I'm Christopher Cavazos, a content and social media marketing leader with 7+ years of experience helping brands grow through short-form video, social strategy, and SEO. I've run multiple client accounts at high volume, building repeatable content systems, setting publishing cadence, and making sure every post ties back to a business outcome. One video I produced pulled 20 million views and 32,000 followers on its own. On that account, Facebook went from under 1,000 followers to 90,000 and Instagram climbed past 76,000, almost entirely organic. The part that mattered to the owner was the inbox filling with people asking where to buy. I work end to end: shooting, editing, color, publishing, and reading the numbers so the next one performs better. I've also built automation and AI-assisted pipelines that turn raw footage and transcripts into branded, scroll-stopping creative. And because I came up through SEO, I think about how content, website, paid ads, and Google Business Profile feed each other instead of treating them as separate jobs.…

Christopher Cavazos

I'm Christopher Cavazos, a content and social media marketing leader with 7+ years of experience helping brands grow through short-form video, social strategy, and SEO. I've run multiple client accounts at high volume, building repeatable content systems, setting publishing cadence, and making sure every post ties back to a business outcome. One video I produced pulled 20 million views and 32,000 followers on its own. On that account, Facebook went from under 1,000 followers to 90,000 and Instagram climbed past 76,000, almost entirely organic. The part that mattered to the owner was the inbox filling with people asking where to buy. I work end to end: shooting, editing, color, publishing, and reading the numbers so the next one performs better. I've also built automation and AI-assisted pipelines that turn raw footage and transcripts into branded, scroll-stopping creative. And because I came up through SEO, I think about how content, website, paid ads, and Google Business Profile feed each other instead of treating them as separate jobs.…

Available to hire

I’m Christopher Cavazos, a content and social media marketing leader with 7+ years of experience helping brands grow through short-form video, social strategy, and SEO. I’ve run multiple client accounts at high volume, building repeatable content systems, setting publishing cadence, and making sure every post ties back to a business outcome.

One video I produced pulled 20 million views and 32,000 followers on its own. On that account, Facebook went from under 1,000 followers to 90,000 and Instagram climbed past 76,000, almost entirely organic. The part that mattered to the owner was the inbox filling with people asking where to buy.

I work end to end: shooting, editing, color, publishing, and reading the numbers so the next one performs better. I’ve also built automation and AI-assisted pipelines that turn raw footage and transcripts into branded, scroll-stopping creative. And because I came up through SEO, I think about how content, website, paid ads, and Google Business Profile feed each other instead of treating them as separate jobs.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Director of Operations at Weslo Digital
April 1, 2026 - September 1, 2026
Ran day-to-day operations alongside the founder and owned content and social strategy across 5 to 7 concurrent client accounts. Set concepts, formats, and publishing cadence, delivering roughly 30 short-form videos and 30 carousel posts per month plus longer-form YouTube projects. Built a repeatable reel formula for an outdoor living design/build account, with reels regularly hitting 200K to 7M views. Drove 93 new customer conversations across Facebook and Instagram in 28 days (about double the prior period) and grew a home services client’s organic Instagram views 768% in 28 days, including a reel that reached 342K people and earned 252 new followers. Built systems for volume publishing (content libraries, KPI dashboards, automated Google review responses via n8n/Google My Business API/Slack approval, and bulk Webflow site updates via API) and created an AI-assisted pipeline using Claude Code and Remotion to generate branded kinetic typography from transcripts.
SEO Strategist at CI Web Group
November 1, 2024 - April 1, 2026
Led SEO and content strategy across client sites, including technical and on-page audits, keyword research, and SEO copywriting. Supported paid search strategy alongside SEO delivery. Optimized WordPress sites for organic search and applied generative engine optimization (GEO) and AI-assisted workflows to produce optimized content at scale.
Content & Social Media Marketing Manager at Weslo Digital
September 1, 2024 - September 1, 2026
Owned content and social strategy for multiple clients, scaling short-form video and carousel performance while managing community response. Produced high-volume monthly outputs (short-form videos, photo carousels, and YouTube projects), built content libraries from client footage, and shaped concepts through editing and publishing workflows. Drove strong engagement and growth outcomes, including large increases in follower counts and reach that translated to meaningful link clicks and profile visits. Developed AI-assisted and automation workflows to keep publishing consistent across accounts.
SEO Analyst at CI Web Group
November 1, 2023 - November 1, 2024
Performed on-page optimization, keyword research, content planning, and performance reporting across client accounts. Contributed to SEO execution and measurement to improve rankings and organic traffic outcomes.
SEO Coordinator at CI Web Group
January 1, 2023 - November 1, 2023
Supported SEO execution across client accounts, including on-page updates, content coordination, and reporting. Helped maintain SEO workflows and deliverables aligned with campaign goals.
Marketing Manager (Contract) at Rio Auto Electric, LLC
January 1, 2019 - January 1, 2024
Handled social media, print advertising, and word-of-mouth marketing for a local auto electric business in Rio Grande City. Focused on maintaining brand visibility and driving customer interest through consistent local marketing efforts.

Education

M.S., Marketing Research and Analysis at Texas State University
January 1, 2021 - January 1, 2022
B.B.A., Marketing at Texas State University (McCoy College of Business Administration)
January 1, 2017 - January 1, 2021

Qualifications

Google Ads Search Certification
January 11, 2030 - September 26, 2026
Google Analytics Certification
January 11, 2030 - September 26, 2026
LinkedIn Professional Networking
January 11, 2030 - September 26, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other