Available to hire
I’m a digital designer with a focus on UX/UI, brand systems, and no-code solutions. I enjoy turning complex problems into clean, intuitive experiences through thoughtful research, prototyping, and stakeholder alignment. I believe great design is about asking the right questions, making bold choices, and always putting the users first.
I’m passionate about delivering work that looks great and functions even better, collaborating with cross-functional teams to align business goals with user needs, and iterating toward impact through prototyping, testing, and thoughtful feedback.
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Work Experience
Founding Product Designer & Web Developer at Tao Beverages
January 1, 2024 - PresentDrove Tao’s brand identity and visual strategy, contributing to over $100K in revenue within the first 3 months of launch. Created Tao’s complete visual identity including logo, packaging, and marketing assets to position the brand as premium and approachable. Designed and developed Tao’s marketing website in Webflow with a mobile-first, SEO-friendly layout. Led art direction for photography and video across ecommerce, campaigns, and social channels. Built internal systems in Notion for project management and task tracking, including project timelines, feedback cycles, and deliverable status.
Web & Graphic Designer at Emily Chow Marketing Agency
January 1, 2023 - December 31, 2024Spearheaded website design projects with comprehensive user research and competitive analyses to drive user-centric designs for over 10 companies. Conducted user research and competitive audits to inform layout, structure, and CRO improvements. Collaborated with cross-functional teams globally to deliver high-quality web and graphic designs. Improved client website performance and design clarity, resulting in an 80% increase in online gross revenue. Facilitated Figma training, branding workshops, and team design alignment sessions. Rebuilt internal design SOPs, improving turnaround time, file management, and cross-team communication.
UX/UI Designer at Overland Yukon
January 1, 2022 - December 31, 2022Executed a full redesign of a rental booking website, identifying user pain points and optimizing navigation flows. Conducted UX audits and competitive analysis to align site structure with user behavior. Produced responsive high-fidelity mockups in Figma, improving visual hierarchy and clarity across key pages. Implemented a mobile-first, accessible layout that contributed to a 50% increase in summer bookings. Collaborated directly with the internal team to ensure technical feasibility and brand consistency.
UX/UI Designer at Who’s Saving the Planet
January 1, 2020 - December 31, 2021Led the creative direction for a full design of the company website, logo and brand while closely facilitating a team of developers. Designed high-fidelity mockups for current and upcoming pages in Figma, ensuring consistent layouts and visual hierarchy across the site. Collected and implemented stakeholder feedback to iterate and refine the designs prior to development. Worked closely with a team of developers throughout implementation to maintain alignment with design specifications and ensure a seamless handoff.
Web & Graphic Designer at Full Frame Marketing
October 1, 2020 - January 31, 2021Supported cross-functional client projects from initial concept through final deliverables across print, digital, and web media. Assisted in updating and maintaining client websites using WordPress, incorporating new content based on client needs. Gained practical experience in design production workflows, asset optimization, and cross-channel marketing strategy.
Education
New Media & Website Development at British Columbia Institute of Technology
September 1, 2018 - June 30, 2021Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services
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