I help startups find their voice and build their products. As a Design Leader, I specialise in the full creative lifecycle—from the initial brand spark to the final user interface. I don’t just manage design; I execute across every touchpoint: product UX/UI, brand storytelling, and scalable web experiences. I’m passionate about turning ideas into cohesive experiences that drive growth. I’m focused on future-proofing design with AI-driven workflows and accessible, inclusive interfaces. If you’re seeking a leader who maintains a high creative standard while navigating the realities of a fast-moving startup, I’d love to chat.…

Yiu Fai Lau

I help startups find their voice and build their products. As a Design Leader, I specialise in the full creative lifecycle—from the initial brand spark to the final user interface. I don’t just manage design; I execute across every touchpoint: product UX/UI, brand storytelling, and scalable web experiences. I’m passionate about turning ideas into cohesive experiences that drive growth. I’m focused on future-proofing design with AI-driven workflows and accessible, inclusive interfaces. If you’re seeking a leader who maintains a high creative standard while navigating the realities of a fast-moving startup, I’d love to chat.…

Available to hire

I help startups find their voice and build their products. As a Design Leader, I specialise in the full creative lifecycle—from the initial brand spark to the final user interface. I don’t just manage design; I execute across every touchpoint: product UX/UI, brand storytelling, and scalable web experiences. I’m passionate about turning ideas into cohesive experiences that drive growth.

I’m focused on future-proofing design with AI-driven workflows and accessible, inclusive interfaces. If you’re seeking a leader who maintains a high creative standard while navigating the realities of a fast-moving startup, I’d love to chat.

See more

Skills

Experience Level

Language

English
Fluent
Chinese
Fluent

Work Experience

UX/UI Designer at Reclaim My Money
June 1, 2025 - July 1, 2025
Developed user-friendly, visually appealing digital products, focusing on conversion-centric website and mobile app designs.
Design Lead at Loothub
June 1, 2025 - Present
Lead cross-functional collaboration to brainstorm and prototype innovative user experiences for the platform.
UX/UI Designer at Join Momentum
March 1, 2025 - May 1, 2025
Created UI designs that adhered to and evolved the internal Design System, significantly improving consistency across digital products.
UX Designer at Venus London Technology
July 1, 2024 - September 1, 2024
Applied user-centered design principles to optimize the usability and engagement of gaming interfaces.
Volunteer Senior Graphic Designer at The Blockchain & Climate Institute
August 1, 2023 - March 1, 2024
Developed impactful digital visuals and graphics to strengthen brand presence across global climate advocacy channels.
Transition to UX Design at Move to the UK
August 1, 2021 - October 1, 2022
Relocated to the UK and completed the Google UX Design Professional Certificate, mastering UX research, usability testing, and interaction design.
Senior Digital Designer at WWF-Hong Kong
June 1, 2017 - January 1, 2021
Modernized WWF-HK’s digital assets by integrating global brand standards, ensuring seamless cross-platform consistency.
Senior Web Designer at Noble Group
August 1, 2009 - August 1, 2015
Delivered high-performance corporate websites and digital touchpoints across multiple international business units.
Web Design Manager at Oriental Press Group
October 1, 1998 - February 1, 2009
Led a 10-person design team, overseeing UI/UX and digital strategy for Hong Kong’s top media group.

Education

Google UX Design Professional Certificate at Coursera
January 11, 2030 - January 1, 2022
Higher Certificate in Graphic Design at Hong Kong Technical College
January 11, 2030 - January 1, 1998
Diploma in Commercial Design at The First Institute of Art & Design
January 11, 2030 - January 1, 1992
Google UX Design Professional Certificate at Coursera
January 11, 2030 - January 1, 2022
Higher Certificate in Graphic Design at Hong Kong Technical College
January 1, 1998 - January 1, 1998
Diploma in Commercial Design at The First Institute of Art & Design
January 1, 1992 - January 1, 1992
Google UX Design Professional Certificate at Coursera / Google
January 1, 2022 - January 1, 2022
Higher Certificate in Graphic Design at Hong Kong Technical College
January 1, 1998 - January 1, 1998
Diploma in Commercial Design at The First Institute of Art & Design
January 1, 1992 - January 1, 1992

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - January 1, 2022
Google UX Design Professional Certificate
January 1, 2022 - January 1, 2022

Industry Experience

Media & Entertainment, Software & Internet, Non-Profit Organization, Professional Services, Education

Skills

Experience Level