Senior Graphic Designer and Creative Director with 19 years’ experience creating high-performing design across branding, integrated campaigns, digital and CRM-style communications, social and motion. Known for combining strong conceptual thinking with hands-on execution to simplify complexity, strengthen brand identity and improve audience engagement across multiple channels. My approach is grounded in a simple principle: Less Noise. More Impact. I focus on purposeful, consistent and commercially effective design—whether building brand systems, developing campaign assets or producing customer-facing communications—while collaborating with teams and mentoring junior designers to deliver on time and to a high standard.…

Chris Roberts

Senior Graphic Designer and Creative Director with 19 years’ experience creating high-performing design across branding, integrated campaigns, digital and CRM-style communications, social and motion. Known for combining strong conceptual thinking with hands-on execution to simplify complexity, strengthen brand identity and improve audience engagement across multiple channels. My approach is grounded in a simple principle: Less Noise. More Impact. I focus on purposeful, consistent and commercially effective design—whether building brand systems, developing campaign assets or producing customer-facing communications—while collaborating with teams and mentoring junior designers to deliver on time and to a high standard.…

Available to hire

Senior Graphic Designer and Creative Director with 19 years’ experience creating high-performing design across branding, integrated campaigns, digital and CRM-style communications, social and motion. Known for combining strong conceptual thinking with hands-on execution to simplify complexity, strengthen brand identity and improve audience engagement across multiple channels.

My approach is grounded in a simple principle: Less Noise. More Impact. I focus on purposeful, consistent and commercially effective design—whether building brand systems, developing campaign assets or producing customer-facing communications—while collaborating with teams and mentoring junior designers to deliver on time and to a high standard.

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Language

English
Fluent

Work Experience

Creative Director & Senior Graphic Designer (Promoted in 2022) at S2Tribe (Formerly Serendipity2)
January 1, 2019 - Present
Promoted to Creative Director in 2022 after leading successful branding, campaign, digital and stakeholder communication projects for key clients including Coca-Cola Europacific Partners, Royal Caribbean and Bewiched Coffee. Continue to play a hands-on creative role, producing work across branding, websites, campaign visuals, stakeholder reports and digital marketing assets, while also guiding and developing the wider creative team. Provide ongoing creative consultancy and design support to S2Tribe and external clients. Key achievements Delivered a full rebrand and marketing campaign for Bewiched Coffee, helping increase positive reviews by over 300%. Designed and launched a sales website for Coca-Cola Freestyle, supporting customer engagement and product promotion. Produced a wide range of creative assets including social media campaigns, video content, marketing materials, and digital graphics.
In-house Graphic Designer at Canny Minds Ltd
August 1, 2018 - September 10, 2025
Managed graphic design and video editing projects from conception through to completion, collaborating with clients to meet deadlines. Responsible for corporate brand development, sales packs, video trailers, brochures, online advertisements, social media campaigns and packaging designs. Key achievements include strategic social media and HTML email campaigns increasing website traffic, plus promotional materials and video content for RFU and Rugby World Magazine and concept work for Debenhams.
Graphic Designer at The Happy Apple Company
October 1, 2009 - September 10, 2025
Created branding packs for schools, developing style guides to ensure cohesive branding; produced promotional graphics for online ads, and video content for Warwickshire County Council; designed packaging and branding across various campaigns.

Education

Add your educational history here.

Qualifications

BA (HONS) Visual Communication, 2:1
January 11, 2030 - September 10, 2025
BTEC National Diploma: Graphic Design, Triple Merit Award
January 11, 2030 - September 10, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Government, Consumer Goods, Telecommunications, Non-Profit Organization, Travel & Hospitality
    Bewiched Coffee - Brand & Marketing System

    The Challenge

    Bewiched Coffee was growing, but its marketing touchpoints did not always feel joined up. The brand needed to feel more consistent without losing its independent character.

    My Role

    I reviewed the audience, competitors and existing materials to find a direction that could work in-store, online and across future franchise activity.

    The Solution

    The refreshed system rolled out across:

    • E-commerce
    • Packaging
    • Social
    • Email
    • POS
    • Van graphics
    • Promotional collateral

    The Outcome

    The work supported stronger sales, better brand recognition and increased online reviews across store locations.

    The marketing expertise we received has helped to develop our retailing proposition, as well as customer journey planning. They’ve also helped drive our unique brand positioning in a highly competitive marketplace which, in turn, has provided a great platform to launch our hugely exciting Bewiched Coffee franchise model.

    Matt Fountain, Managing Director

    Coca-Cola Europacific Partners & Domino's - Road to Vegas Campaign

    The Challenge

    Coca-Cola wanted Domino’s franchisees to sell more soft drinks, but the campaign had to be easy to understand and exciting enough to get busy operators involved.

    My Role

    Working within S2tribe, I helped turn the commercial objective into a simple incentive journey, built around competition, reward and a clear reason to take part.

    The Solution

    The Road to Vegas microsite became the main campaign hub, with supporting assets carrying the idea across digital and in-store touchpoints.

    The Outcome

    The campaign delivered strong franchisee engagement and was projected to generate 8.5% compound growth in drink sales over ten years.

    "A major success, driving up sales and increasing brand exposure."

    National Account Manager, Coca-Cola Europacific Partners

    Coca-Cola Freestyle Website

    The Challenge

    The Freestyle team needed more than a good-looking website. They needed something sales teams could actually use in front of major restaurant partners without losing momentum.

    My Role

    As part of S2tribe, I focused on the real sales conversation: what needed explaining first, what could sit behind the scenes, and how quickly a rep could get to the right content.

    The Solution

    The finished site brought brand story, product benefits and downloadable sales tools into one polished, offline-ready platform.

    The Outcome

    It supported conversations with brands including Nando’s, Five Guys and Burger King, and was described internally as “a real best in class effort.” The work also contributed to national marketing award recognition.