Available to hire
I’m a Bali-based Creative Lead and Senior Designer with 14 years of experience across graphic design, brand identity, print production, and creative direction. I’ve led design teams serving global clients across four countries, with deep expertise in prepress, packaging, and production-ready artwork.
I bring a rare combination of hands-on craft and strategic leadership; having worked my way up from designer to Creative Lead at DFLOW, where I bridge offshore execution with onshore creative direction. I hold myself to high standards, love mentoring designers, and take pride in getting great work made perfectly.
Skills
Experience Level
Expert
Expert
Language
Work Experience
Creative Lead at DFLOW
April 1, 2026 - PresentLed the Bali-based design team end-to-end, overseeing creative output, team performance, and studio workflow across a high-volume international studio environment. Set and maintained the creative standard for all work across print, branding, packaging, and digital to ensure consistency and quality. Acted as primary point of contact between the Indonesia team and Australia-based Art Director and Studio Manager, translating creative direction across time zones and cultures. Developed and mentored designers at all levels, building a team culture focused on craft, accuracy, and continuous improvement. Managed job administration and production workflows, ensuring projects moved efficiently from brief to delivery without compromising quality or deadlines. Fostered clear communication between the design team and other departments, ensuring organisational changes and directives from higher management were understood and implemented smoothly. Leveraged 14 years of cross-disciplinary experience
2IC Senior Graphic Designer at DFLOW
June 1, 2025 - April 1, 2026Second-in-command to the Creative Lead, leading the team when the Creative Lead is unavailable. Served as the key bridge between the design team and the Design Manager, surfacing team needs and ensuring clear cross-direction communication. Reported on team performance, workload capacity, and production quality, taking on formal accountability beyond a standard senior designer role. Continued mentoring while managing operational responsibilities, balancing hands-on design with leadership duties.
Senior Graphic Designer at DFLOW
December 1, 2020 - June 1, 2025Owned quality control across the team, reviewing, annotating, and approving output to ensure all work met the brief before client review. Mentored junior designers; collaborated with Creative Lead and Australia-based Art Directors to bridge offshore execution with onshore direction. Supported daily team management, coordinated workloads, and maintained studio workflow to keep projects on track.
Graphic Designer at DFLOW
July 1, 2019 - December 1, 2020Executed a broad range of design work across print, branding, and digital; delivered for global and Australian brands; produced prepress-ready files and studied print production including CMYK, dielines, bleed, and color management; applied embellishments such as foil, UV, and white ink to create production-ready artwork.
Digital Marketing Manager at Torenda
February 1, 2018 - March 1, 2019Partnered with the COO to shape marketing strategy; managed presence on Tokopedia, Shopee, and Lazada; planned and executed paid social campaigns; owned content strategy and publishing across social channels during a rebranding phase.
Creative Designer at Torenda
February 1, 2017 - March 1, 2019Led full visual rollout of Torenda's rebrand; designed promotional materials and sales assets; produced social media content end-to-end; prepared marketplace assets for major platforms, adapting designs to platform requirements.
Freelance Graphic Designer at Freelance
September 1, 2015 - February 1, 2017Managed full client journey from brief to delivery; delivered brand identities, logo systems, packaging and digital content; built strong client relationships; provided production-ready print and packaging design.
Production Manager at THE CREW
September 1, 2014 - September 1, 2015Managed end-to-end event production: coordinated vendors, timelines, on-site execution; led client meetings; calculated production costs and budgets; bridged creative and operational delivery.
Creative & Stage Designer at THE CREW
September 1, 2013 - September 1, 2015Designed full-scale 3D stage concepts and event environments; produced signage, backdrops and branded collateral; prepared print-ready artwork for large-format and event printing; created mood boards and 3D renders to communicate concepts.
Intern at Biznet (PT. Supra Primatama Nusantara)
May 1, 2012 - July 1, 2012Produced 3D character and environment assets for an in-house animation; designed campaign materials spanning digital and print; demonstrated versatility across 3D and 2D disciplines.
Freelance Graphic Designer at Independent / The Jakarta Metropolitan Area
September 1, 2015 - February 1, 2017Managed the full client journey independently, from initial brief and concept through to final delivery, building lasting relationships built on trust and reliability. Consistently delivered beyond client expectations, bringing strategic thinking and creative polish to briefs that often called for basic execution. Supported the growth of established brands through identity work, campaign design, packaging, and digital content, contributing to how major brands show up in market. Developed brand identities and logo systems for clients across multiple industries, delivering comprehensive guidelines and rollout-ready assets. Produced print and packaging design with full prepress preparation, ensuring production-ready files across formats from retail packaging to large-format print. Created social media and digital campaign assets for ongoing client retainers, maintaining visual consistency and adapting content to platform- specific requirements.
Freelance Graphic Designer at Self-Employed
September 1, 2015 - February 1, 2017Managed the full client journey independently, from initial brief and concept through to final delivery, building lasting relationships built on trust and reliability. Consistently delivered beyond client expectations, bringing strategic thinking and creative polish to briefs that often called for basic execution. Supported the growth of established brands through identity work, campaign design, packaging, and digital content, contributing to how major brands show up in market. Developed brand identities and logo systems for clients across multiple industries, delivering comprehensive guidelines and rollout-ready assets. Produced print and packaging design with full prepress preparation, ensuring production-ready files across formats from retail packaging to large-format print. Created social media and digital campaign assets for ongoing client retainers, maintaining visual consistency and adapting content to platform-specific requirements.
Education
Bachelor of Arts - BA, Design and Visual Communications, General at President University
January 1, 2009 - January 1, 2013Bachelor of Arts - BA, Design and Visual Communications, General at President University
January 1, 2009 - January 1, 2013Bachelor of Arts - BA, Design and Visual Communications, General at President University
January 1, 2009 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Manufacturing, Retail, Professional Services, Consumer Goods, Other
Skills
Experience Level
Expert
Expert
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