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Creative and results-driven Visual Communications and Social Media Marketing professional with 3+ years of experience developing engaging digital content, managing multi-platform social media channels, and executing integrated marketing campaigns. Skilled in visual storytelling, content strategy, graphic design, video production, and brand communications, with a proven track record of growing online communities and driving audience engagement. Proficient in Adobe Creative Suite, Canva, and emerging AI creative tools, with the ability to transform ideas into compelling visual experiences that strengthen brand identity and connect with target audiences.…Creative and results-driven Visual Communications and Social Media Marketing professional with 3+ years of experience developing engaging digital content, managing multi-platform social media channels, and executing integrated marketing campaigns. Skilled in visual storytelling, content strategy, graphic design, video production, and brand communications, with a proven track record of growing online communities and driving audience engagement. Proficient in Adobe Creative Suite, Canva, and emerging AI creative tools, with the ability to transform ideas into compelling visual experiences that strengthen brand identity and connect with target audiences.

Christel Lai

Digital Marketer, Content Producer, Social Media Manager, +2

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Creative and results-driven Visual Communications and Social Media Marketing professional with 3+ years of experience developing engaging digital content, managing multi-platform social media channels, and executing integrated marketing campaigns. Skilled in visual storytelling, content strategy, graphic design, video production, and brand communications, with a proven track record of growing online communities and driving audience engagement. Proficient in Adobe Creative Suite, Canva, and emerging AI creative tools, with the ability to transform ideas into compelling visual experiences that strengthen brand identity and connect with target audiences.…Creative and results-driven Visual Communications and Social Media Marketing professional with 3+ years of experience developing engaging digital content, managing multi-platform social media channels, and executing integrated marketing campaigns. Skilled in visual storytelling, content strategy, graphic design, video production, and brand communications, with a proven track record of growing online communities and driving audience engagement. Proficient in Adobe Creative Suite, Canva, and emerging AI creative tools, with the ability to transform ideas into compelling visual experiences that strengthen brand identity and connect with target audiences.

Available to hire

Creative and results-driven Visual Communications and Social Media Marketing professional with 3+ years of experience developing engaging digital content, managing multi-platform social media channels, and executing integrated marketing campaigns. Skilled in visual storytelling, content strategy, graphic design, video production, and brand communications, with a proven track record of growing online communities and driving audience engagement. Proficient in Adobe Creative Suite, Canva, and emerging AI creative tools, with the ability to transform ideas into compelling visual experiences that strengthen brand identity and connect with target audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Founder & Creative Lead / UGC Creator / Video Editor / Social Media Manager at Freelance

August 1, 2025 - Present

Managed end-to-end branding, content creation, and marketing operations ensuring consistent brand identity across Instagram, TikTok, TikTok Shop, and Big Cartel/Shopify. Conceptualized, planned, and executed product launches from design to sales. Designed and sold original art and merchandise leveraging online and offline sales channels. Curated event booths and collaborated with local creators to expand brand visibility. Oversaw vendor management, sales, and customer relationship operations. Created strategic UGC content for TikTok with 120K+ organic views and strong engagement from target audiences; produced music videos and teasers for YouTube averaging 1K+ views per video through consistent visual direction.

Marketing and Business Executive (Asia Pacific) at Underwriter MeMarketing and Business Executive (Asia Pacific)

October 1, 2023 - August 1, 2025

Developed and supported marketing content and engagement strategies aligned with brand positioning across the APAC region. Created marketing assets using Adobe Illustrator, Photoshop, Canva, and generative AI tools including Adobe Firefly, Copilot, DALL-E, and Midjourney. Planned and executed marketing campaigns and events across the APAC region. Managed marketing and client data in HubSpot CRM to support reporting, pipeline tracking, and outreach. Compiled and analyzed campaign and engagement performance data to support marketing analytics and reporting.

Branding / Multimedia / Video Production Support at National Institute of Education

July 1, 2023 - August 1, 2025

Produced step-by-step guide video for internal and external vendors; supported the opening of the MAS RRH library. Produced highlight video for NIE’s first live stream. Provided creative support to the IN-Learning team. Created supporting assets including video content for events and internal communications.

Digital Marketing / Digital Media Assistant at NTU

August 1, 2022 - October 1, 2025

Provided digital marketing support and branding for the school’s 35th anniversary, including visual design, messaging, and digital outreach. Produced three video campaigns for Open House 2023 to boost online visibility and engagement. Coordinated Ocean Basex SCSE partnerships signing ceremony, managing logistics and communications. Supported social media and EDM marketing including content planning and design. Provided administrative support for communications and event execution.

Digital Marketer at NTUC communications

August 1, 2022 - April 20, 2024

Built and executed Instagram growth strategy, increasing followers from 1.6K to 3.8K in under a year through strategic content planning. Led high-impact campaigns (Open House 2025, Convocation 2025), driving 11% and 10% follower growth respectively. Delivered digital campaigns exceeding sign-up targets by 40%+. Managed multi-platform social media strategy using data-driven insights. Created marketing assets using Adobe Creative Suite and design tools to improve engagement and conversions, blending creativity with data-informed execution.

Digital Media Intern / Creative Support at National Institute of Education

February 1, 2021 - May 1, 2022

Provided creative support to digital media needs, including event-related video highlights and internal video documentation. Assisted with production and creative tasks supporting ongoing media initiatives.