Christian Mendoza

Graphic Designer at WellnessPay (Canada)

Sole designer for the WellnessPay brand, overseeing logo, credit card design, website, HSA/FSA portal UI, email newsletters, social content, merchant materials, and company decks. Led the HSA/FSA payment portal UI from sketches to launch, collaborating with developers and reporting to the CEO and Operations Manager to maintain the brief and compliance. Designed and launched the full WellnessPay site, from wireframes to vendor handoff, establishing the visual direction for an HSA/FSA health and wellness platform. Built a launch-ready portal UI and marketing site to demo the product to investors and merchants. Produced over 200 brand assets across campaigns, site templates, and decks, ensuring consistent visual identity.

Graphic Designer at Coulson Capital (Canada)

Designed brand identities, campaigns, motion graphics, and UI for wellness, men’s health, pet, and beverage/e-commerce brands. Created digital and social campaign assets to grow brand visibility and support revenue growth, while establishing creative standards and streamlined workflows to improve on-time delivery. Built performance-driven ads and landing page creatives for Meta and Google PMAX, using A/B testing to optimize messaging and conversions.

Freelance Graphic Designer at Various (Philippines-based + international clients)

Ran a vape e-commerce brand, leading a small team and growing the store to #1 in its category with monthly revenue above $25,000. Created branding and marketing visuals for food, consumer, skincare, and vape brands, including a Hawaii vape label that expanded to eight stores in Honolulu.

Senior Art Director at Cheil Worldwide (Samsung) – Philippines

Led an augmented reality campaign for Samsung Bespoke Refrigerator, generating 2.4M+ impressions and a 12% lift in sales; shortlisted at a major Philippine advertising award. Created key visuals for Samsung home appliances shown on digital screens at NAIA, boosting visibility among high-traffic travelers. Designed main visuals for Samsung’s 2022 Q4 holiday campaign and turned them into animated videos and paid posts for Facebook and YouTube, contributing to a 30% jump in sales. Developed visuals for Samsung mid-range and flagship smartphones used on the official site and major e-commerce platforms, expanding reach with gamers and content creators. Managed a team of animators from concept to production, ensuring on-brief creative and consistent Samsung branding.

Executive Creative Director/Partner at Project Junkie (Philippines)

Developed brand strategies for Flying V, a fuel company with over 400 stations and one of the Philippines’ Top 100 corporations, resulting in a 16% increase in user engagement in Q1 2017.

Associate Creative Director at Jump Digital Asia

Traveled to Cambodia on an overseas assignment to train the Jump Digital team on design and campaign strategy, helping win new accounts and grow revenue. Led social media design for food and beverage brands under Asia Brewery, contributing to a 15% lift in online presence. Managed and mentored 2 Graphic Designers and 2 Copywriters, providing clear feedback and helping them produce stronger content across platforms.

Art Director, Digital Designer & Web Designer at Cheil Worldwide (Samsung) / Hot Air Balloon Digital / K2 Interactive Asia

Designed websites, mini-games, and social content for telecom and consumer brands; produced Flash designs, motion graphics, email blasts, and social posts to lift clicks and engagement. Managed multiple projects with tight deadlines, developing skills in digital design and front-end production.

Graphic Designer at Freelance

Ran a vape e-commerce brand in the Philippines, leading a small team, growing the store to #1 in its category, and maintaining monthly revenue above $25,000. Created branding and marketing visuals for food, consumer, skincare, and vape brands, including a Hawaii vape label that expanded to eight stores in Honolulu.

Senior Art Director at Cheil Worldwide (Samsung) (Philippines)

Led an augmented reality campaign for the Samsung Bespoke Refrigerator with Instagram, enabling users to customize the product in their homes and share it on Stories, generating 2.4M+ impressions and a 12% lift in sales; shortlisted for a major Philippine advertising award. Created key visuals for Samsung home appliances shown on digital screens at NAIA, boosting visibility with high-traffic travelers. Designed main visuals for Samsung’s 2022 Q4 holiday campaign and turned them into animated videos and paid posts for Facebook and YouTube, contributing to a 30% jump in sales. Developed key visuals for mid-range and flagship smartphones used on the official website and major e-commerce platforms, expanding reach through collaborations with gamers and content creators. Managed a team of animators and oversaw campaigns from concept to production, ensuring alignment with marketing and supplier briefs and maintaining Samsung’s visual identity.