Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Christian Pardo Bernal—a social media strategist and artist-brand builder with 5+ years of experience across music marketing, creative direction, platform management, content creation, community engagement, and data reporting. I have led rollout strategies for artists, releases, and long-term brand development, shaping cohesive worlds rather than isolated promotions. I craft end-to-end brand experiences by connecting music releases with storytelling, content formats, and community touchpoints, delivering consistent online presence across social and streaming platforms.…Hi, I'm Christian Pardo Bernal—a social media strategist and artist-brand builder with 5+ years of experience across music marketing, creative direction, platform management, content creation, community engagement, and data reporting. I have led rollout strategies for artists, releases, and long-term brand development, shaping cohesive worlds rather than isolated promotions. I craft end-to-end brand experiences by connecting music releases with storytelling, content formats, and community touchpoints, delivering consistent online presence across social and streaming platforms.

Christian Pardo Bernal

PRO

Social Media Manager, Content Strategist, Brand Strategist, +7





Hi, I'm Christian Pardo Bernal—a social media strategist and artist-brand builder with 5+ years of experience across music marketing, creative direction, platform management, content creation, community engagement, and data reporting. I have led rollout strategies for artists, releases, and long-term brand development, shaping cohesive worlds rather than isolated promotions. I craft end-to-end brand experiences by connecting music releases with storytelling, content formats, and community touchpoints, delivering consistent online presence across social and streaming platforms.…Hi, I'm Christian Pardo Bernal—a social media strategist and artist-brand builder with 5+ years of experience across music marketing, creative direction, platform management, content creation, community engagement, and data reporting. I have led rollout strategies for artists, releases, and long-term brand development, shaping cohesive worlds rather than isolated promotions. I craft end-to-end brand experiences by connecting music releases with storytelling, content formats, and community touchpoints, delivering consistent online presence across social and streaming platforms.

Available to hire

Madrid, Spain

Hi, I’m Christian Pardo Bernal—a social media strategist and artist-brand builder with 5+ years of experience across music marketing, creative direction, platform management, content creation, community engagement, and data reporting. I have led rollout strategies for artists, releases, and long-term brand development, shaping cohesive worlds rather than isolated promotions.

I craft end-to-end brand experiences by connecting music releases with storytelling, content formats, and community touchpoints, delivering consistent online presence across social and streaming platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

Spanish; Castilian

Fluent

English

Fluent

French

Beginner

Work Experience

Freelance Social Media Strategist at Beyond us ordinary Digital Agency

January 1, 2015 - June 1, 2015

Developed artist brands and creative direction for Guzmen, Abril, and BUÖ, shaping visual identity, online presence, and long‑term positioning across social media and release campaigns. Built and executed social media strategies for album and EP rollouts, coordinating content calendars, visual assets, online/offline activations, and creative teams including designers, directors, managers, and artists. Monitored social media performance and fan engagement through reporting structures and strategic KPIs, using tools such as ManyChat and Laylo to grow long‑term artist communities beyond short‑term viral moments. Created rollout concepts that connected music releases with storytelling, content formats, community touchpoints, and creative activations, turning each campaign into a cohesive artist world.

Freelance Social Media Strategist at Beyond us ordinary Digital Agency

January 1, 2017 - May 1, 2017

Social Media Strategist (ZALANDO & more) at Findasense Digital Agency

October 1, 2022 - September 1, 2025

Led the coordination of the brand's social media presence across channels (Instagram, TikTok, Facebook). Managed daily activities including community engagement, content creation, and campaign execution. Provided expert guidance and executed social media strategies, aligning content creation with brand messaging, audience trends, and platform-specific needs. Enhanced brand presence through engaging, tailored content and proactive/reactive community engagement. Collaborated with VaynerMedia and internal teams on copy and asset approvals, ensuring timely delivery aligned with brand goals. Used Sprinklr for social listening and monthly reporting to optimize content and campaigns.

Marketing Media Intern at Rich Music Ltd

September 1, 2021 - September 1, 2022

Led the coordination of the brand's social media presence for artists Paopao and Dalex across Instagram, TikTok, YouTube, and Facebook. Managed daily activities, including community engagement, content creation, and campaign execution. Maintained content calendars and publishing schedules using Sprinklr and Later, ensuring timely and strategic content rollout. Partnered with artists and production teams to create high‑impact promotional materials, ensuring timely delivery and alignment with marketing goals.

Social Media Strategist / Brand Designer at Beyond us ordinary Digital Agency

January 15, 2015 - June 15, 2015

Developed artist brands and creative direction for Guzmen, Abril, and BUÖ; built and executed social media strategies for album/EP rollouts; managed content calendars, visual assets, and creative teams; monitored performance with KPIs using ManyChat and Laylo to grow long-term artist communities; crafted rollout concepts linking music releases with storytelling and activations.

Social Media Strategist at Beyond us ordinary Digital Agency

January 1, 2017 - May 1, 2017

Led social media strategy and brand consistency across Instagram, TikTok, and Facebook; coordinated content calendars, assets, and campaigns; monitored trends with weekly platform reports; collaborated with designers, directors, managers, and artists to deliver cohesive campaigns.

Social Media Strategist at Beyond us ordinary Digital Agency

October 1, 2022 - June 1, 2026

Created rollout concepts and community activations across cities; managed long-term brand development for artists; integrated storytelling into content formats and community touchpoints.

Social Media Strategist at Findasense Digital Agency

October 1, 2022 - September 1, 2025

Led coordination of the brand's social media presence (Instagram, TikTok, Facebook); produced content, managed calendars, and campaigns; monitored trends in real time by creating a weekly platform and cultural document; collaborated with VaynerMedia on copy and asset approvals; produced monthly performance reports with Sprinklr.