I’m a brand and product designer with five years of experience shaping identities, digital products, and design systems—from early-stage strategy to detailed visual execution. I approach every project as a coherent system. Before designing, I look closely at the audience, positioning, functional logic, and visual context, so every decision has a reason and every element belongs to a larger structure. My work connects concept, brand voice, usability, and execution across different scales—from product strategy and visual language to interface details, components, and final assets. I create brands and digital experiences that feel thoughtful, visually coherent, contextually sensitive, and practical to develop, whether within a team or in close collaboration with independent clients.

Christina Deviatykh

I’m a brand and product designer with five years of experience shaping identities, digital products, and design systems—from early-stage strategy to detailed visual execution. I approach every project as a coherent system. Before designing, I look closely at the audience, positioning, functional logic, and visual context, so every decision has a reason and every element belongs to a larger structure. My work connects concept, brand voice, usability, and execution across different scales—from product strategy and visual language to interface details, components, and final assets. I create brands and digital experiences that feel thoughtful, visually coherent, contextually sensitive, and practical to develop, whether within a team or in close collaboration with independent clients.

Available to hire

I’m a brand and product designer with five years of experience shaping identities, digital products, and design systems—from early-stage strategy to detailed visual execution.

I approach every project as a coherent system. Before designing, I look closely at the audience, positioning, functional logic, and visual context, so every decision has a reason and every element belongs to a larger structure. My work connects concept, brand voice, usability, and execution across different scales—from product strategy and visual language to interface details, components, and final assets. I create brands and digital experiences that feel thoughtful, visually coherent, contextually sensitive, and practical to develop, whether within a team or in close collaboration with independent clients.

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Language

English
Advanced
Russian
Fluent
Italian
Advanced

Work Experience

Brand, Product & Visual Designer at Terrtona+
January 1, 2023 - February 1, 2026
Led visual identity development and contributed to brand strategy, product design, and communication design across multiple product lines within an integrated studio. Developed brand concept and design system for Istok—the full-scale residential product—covering identity, wayfinding, environmental graphics, and marketing materials. Designed product interfaces and touchpoints using a unified digital-physical design approach. Produced large-format brand deliverables: style guides, component libraries, presentation decks, and motion assets. Applied visual storytelling as a strategic tool and client communication instrument. Delivered projects within functional and budget constraints, maintaining design quality through production-ready files.
Freelance Brand & Product Designer at Independent Practice
January 1, 2022 - Present
Deliver end-to-end brand and product design projects across B2C and B2B typologies, managing strategy, visual identity, and client communication throughout. Produce brand guidelines, design systems, and component libraries for products ranging from private apps to service platforms. Develop high-fidelity product prototypes and visual representations to support design decision-making and stakeholder approvals. Integrate brand identity, product positioning, and user behaviour logic into cohesive visual and UX concepts.
Junior Brand Designer at JSC «ATOM»
June 1, 2021 - August 1, 2021
Participated in the design of brand identity and communication materials within a multidisciplinary team. Prepared design documentation and presentation assets for client approvals and internal reviews.
Design Intern at Atlas Development L.L.C.
October 1, 2020 - February 1, 2021
Contributed to visual identity and brand communication projects in a professional studio setting. Coordinated with suppliers and supported material and print production processes. Produced mockups and brand visualizations to support design and approval workflows. Developed proficiency in visual brand modeling and presentation techniques.

Education

Architecture at Ural State Technical University
January 11, 2030 - April 27, 2026
Design, Exchange Program at Sapienza University of Rome
January 11, 2030 - April 27, 2026

Qualifications

Regional Silver Medal — History of Art Olympiad
January 11, 2030 - April 27, 2026
AlUla International Design Competition
January 11, 2030 - April 27, 2026
Eco-Village Volunteer — Denmark
January 11, 2030 - April 27, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other