I’m a Creative Director and Editor with a digital-and-film-first approach, turning briefs into 360 campaigns for brands including Google, Charlotte Tilbury, L’Oreal, and more. From taking existing brand stories and reshaping them for new audiences, to using real data and research to challenge RFPs, I focus on making work feel big, beautiful, and strategically sharp—right through to delivery and distribution. Most recently, I was Commercial Video Director at Hearst, working closely with the Creative Strategy team to creatively direct and deliver large film-led campaigns at scale, while also strengthening internal processes to raise the benchmark for video and content production. Earlier, I led creative strategy at Spotify (growing partnership revenue quarter-on-quarter) and served as Creative Lead at Bridge Studio within News UK, where I helped transform the beauty vertical from £120K to £1.3M turnover in six months.…

Christopher Cunniff

I’m a Creative Director and Editor with a digital-and-film-first approach, turning briefs into 360 campaigns for brands including Google, Charlotte Tilbury, L’Oreal, and more. From taking existing brand stories and reshaping them for new audiences, to using real data and research to challenge RFPs, I focus on making work feel big, beautiful, and strategically sharp—right through to delivery and distribution. Most recently, I was Commercial Video Director at Hearst, working closely with the Creative Strategy team to creatively direct and deliver large film-led campaigns at scale, while also strengthening internal processes to raise the benchmark for video and content production. Earlier, I led creative strategy at Spotify (growing partnership revenue quarter-on-quarter) and served as Creative Lead at Bridge Studio within News UK, where I helped transform the beauty vertical from £120K to £1.3M turnover in six months.…

Available to hire

I’m a Creative Director and Editor with a digital-and-film-first approach, turning briefs into 360 campaigns for brands including Google, Charlotte Tilbury, L’Oreal, and more. From taking existing brand stories and reshaping them for new audiences, to using real data and research to challenge RFPs, I focus on making work feel big, beautiful, and strategically sharp—right through to delivery and distribution.

Most recently, I was Commercial Video Director at Hearst, working closely with the Creative Strategy team to creatively direct and deliver large film-led campaigns at scale, while also strengthening internal processes to raise the benchmark for video and content production. Earlier, I led creative strategy at Spotify (growing partnership revenue quarter-on-quarter) and served as Creative Lead at Bridge Studio within News UK, where I helped transform the beauty vertical from £120K to £1.3M turnover in six months.

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Work Experience

Creative Director and Editor (Freelance)
January 1, 2024 - January 1, 2026
Working with clients such as Joe Media, Google, Charlotte Tilbury, L’Oreal and more—turning briefs into big, beautiful projects across all channels. Create new brand stories for new audiences from idea through delivery, with a digital and film-first approach for true 360 campaigns. Challenge briefs using real data and research to elevate RFPs, and collaborate with design, production, post-production, marketing, strategy, social and paid media to ensure effective distribution of assets and best use of budgets.
Commercial Video Director at HEARST
January 1, 2023 - January 1, 2024
Senior member of the Creative Strategy team—pitched, creatively directed, produced and delivered the largest film-led campaign at the publisher, including TV amplification at Sky. Restructured internal process and brought teams together to enable larger and more complex productions. Managed teams, negotiated talent deals, handled budgeting, and acted as the primary point of contact for all elements of video production, leaving the business with a more strategic, elevated way of working.
Lead Creative Strategist (UK) at SPOTIFY
January 1, 2022 - January 1, 2023
Worked with artists, labels, editorial and brands to curate digital and experiential content that enriches the Spotify universe. Increased partnership revenue by over 30% each quarter. Partnered with production, accounts and editorial teams to oversee creative direction of live work, while also pitching new business. Acted as gatekeeper and copywriter of pitch decks, writing and commissioning mockups, scripts, mood and storyboards, and managing media spend to drive strong outcomes.
Creative Lead at BRIDGE STUDIO at NEWS UK
January 1, 2020 - January 1, 2022
Creative and execution lead for the in-house commercial agency within News UK, working across The Times, Virgin Radio and Sunday Times with brands from all sectors. Shaped editorial output of content partnerships—developing ideas and concepts, pitching clients and agencies, commissioning journalists, negotiating talent, editing campaign content, managing feedback across stakeholders, and delivering against agreed KPIs. Curated and managed freelancers and teams for individual productions; transformed the beauty vertical from £120K to £1.3M turnover in six months.

Education

First Class BA (Hons) Broadcast Journalism at London College of Fashion
January 1, 2008 - January 1, 2011

Qualifications

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Industry Experience

Media & Entertainment, Retail
    CHRISTOPHER CUNNIFF PORTFOLIO
    A variety of projects from publishing, brand and editorial worlds alongside video editor work.…

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