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I’m a creative leader with 20+ years of experience designing and art directing brands from concept to market across retail and lifestyle industries. I blend strategic thinking with strong visual storytelling to craft cohesive brand experiences across print, digital, and experiential platforms. I’ve launched new brands, directed high-impact campaigns, and developed big ideas that bring them to life. I’m passionate about building cohesive brand narratives that resonate with audiences and drive measurable results. My collaborative approach across marketing, product, and ecommerce helps teams move from concept to market with clarity, speed, and creative excellence.…I’m a creative leader with 20+ years of experience designing and art directing brands from concept to market across retail and lifestyle industries. I blend strategic thinking with strong visual storytelling to craft cohesive brand experiences across print, digital, and experiential platforms. I’ve launched new brands, directed high-impact campaigns, and developed big ideas that bring them to life. I’m passionate about building cohesive brand narratives that resonate with audiences and drive measurable results. My collaborative approach across marketing, product, and ecommerce helps teams move from concept to market with clarity, speed, and creative excellence.

Christy Logan

Creative Director, Art Director, Brand Designer, +1

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I’m a creative leader with 20+ years of experience designing and art directing brands from concept to market across retail and lifestyle industries. I blend strategic thinking with strong visual storytelling to craft cohesive brand experiences across print, digital, and experiential platforms. I’ve launched new brands, directed high-impact campaigns, and developed big ideas that bring them to life. I’m passionate about building cohesive brand narratives that resonate with audiences and drive measurable results. My collaborative approach across marketing, product, and ecommerce helps teams move from concept to market with clarity, speed, and creative excellence.…I’m a creative leader with 20+ years of experience designing and art directing brands from concept to market across retail and lifestyle industries. I blend strategic thinking with strong visual storytelling to craft cohesive brand experiences across print, digital, and experiential platforms. I’ve launched new brands, directed high-impact campaigns, and developed big ideas that bring them to life. I’m passionate about building cohesive brand narratives that resonate with audiences and drive measurable results. My collaborative approach across marketing, product, and ecommerce helps teams move from concept to market with clarity, speed, and creative excellence.

Available to hire

I’m a creative leader with 20+ years of experience designing and art directing brands from concept to market across retail and lifestyle industries. I blend strategic thinking with strong visual storytelling to craft cohesive brand experiences across print, digital, and experiential platforms. I’ve launched new brands, directed high-impact campaigns, and developed big ideas that bring them to life.

I’m passionate about building cohesive brand narratives that resonate with audiences and drive measurable results. My collaborative approach across marketing, product, and ecommerce helps teams move from concept to market with clarity, speed, and creative excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Manager & Art Director at HALL Wines

January 1, 2017 - Present

Lead creative direction and execution across multiple wine brands, ensuring consistency and impact across all platforms. Develop and implement brand strategies that support business goals and elevate brand positioning. Direct all photography and visual content production for marketing channels (web, campaigns, and collateral). Manage end-to-end creative from concept to production, balancing timelines, budgets, and brand standards. Collaborate cross-functionally with marketing, ecommerce, and stakeholders for cohesive campaigns. Oversee landing pages updates and digital content to support customer engagement and conversion.

Consulting Creative Director at Pottery Barn Teen; Roost

January 1, 2016 - December 31, 2017

Art directed photography and concept development. Designed layouts for catalogs, ecommerce, and collateral. Traveled internationally to oversee printing and post-production, ensuring quality and brand alignment.

Creative Director at NapaStyle Catalog

January 1, 2008 - December 31, 2016

Led creative vision and execution for seasonal product storytelling across 150+ products per release. Directed photo shoots, designed campaign materials, and approved final assets across print and digital channels. Built and launched an in-house studio, reducing costs while increasing speed and creative flexibility. Partnered with ecommerce to develop and optimize digital campaigns, including email and web content (with A/B testing). Negotiated vendor and production contracts, saving $100K. Established creative processes that improved efficiency, consistency, and overall brand cohesion.

Consulting Creative Director & Designer at Chef’s Catalog | Design Within Reach | Restoration Hardware

January 1, 2006 - December 31, 2008

Oversaw catalog production from concept through delivery. Managed internal team, external vendors, and timelines. Directed photography, color correction, and final approvals.

Creative Director at NapaStyle Catalog

January 1, 2003 - December 31, 2006

Defined and evolved brand identity across catalogs, retail signage, and marketing materials. Implemented in-house production processes to improve efficiency and reduce costs. Planned and oversaw budget for the creative department.

Senior Production Coordinator at Pottery Barn Catalog

January 1, 1998 - December 31, 2003

Managed catalog production workflows, schedules, and budgets. Ensured accuracy and consistency from concept to final print. Coordinated with all creative teams and external partners.