As a quick intro, I'm Christy Wilde, a social + brand strategist with 10 years of experience growing CPG, wellness, and luxury brands. I run my own consultancy, The Wilde, and I already have a few ideas around content strategy and activations that I think would land well with your audience. Here’s a snapshot of some of the brands I’ve worked with: Himalaya USA Fabletics Moët & Chandon Pacific Foods The Botanist US Brazi Bites

Christy Wilde

PRO

As a quick intro, I'm Christy Wilde, a social + brand strategist with 10 years of experience growing CPG, wellness, and luxury brands. I run my own consultancy, The Wilde, and I already have a few ideas around content strategy and activations that I think would land well with your audience. Here’s a snapshot of some of the brands I’ve worked with: Himalaya USA Fabletics Moët & Chandon Pacific Foods The Botanist US Brazi Bites

Available to hire

As a quick intro, I’m Christy Wilde, a social + brand strategist with 10 years of experience growing CPG, wellness, and luxury brands. I run my own consultancy, The Wilde, and I already have a few ideas around content strategy and activations that I think would land well with your audience.

Here’s a snapshot of some of the brands I’ve worked with:
Himalaya USA
Fabletics
Moët & Chandon
Pacific Foods
The Botanist US
Brazi Bites

See more

Language

Italian
Intermediate

Work Experience

Founder at The Wilde
June 1, 2018 - Present
Lead social, brand, and digital marketing strategy for clients across CPG, luxury, hospitality, and wellness; develop full-funnel go-to-market strategies; oversee content strategy and creative direction; advise on brand positioning and messaging; direct content production (photo + video) and execution across social, paid media, and web; mentor junior team members.
Senior Strategist, Digital + Content at La Force
June 1, 2021 - June 30, 2022
Led digital and content strategy for luxury brands; developed integrated campaigns; oversaw cross-functional teams; translated data into action for client growth; presented insights and recommendations to senior stakeholders.
Strategy Director at SRW Agency
June 1, 2022 - June 1, 2025
Developed go-to-market strategies and audience segmentation; led cross-channel campaigns across organic social, paid media, and influencer initiatives; partnered with Creative, PR, and Media teams; translated performance data into actionable recommendations and optimization; mentored junior staff.
Consultant at SRW Agency
June 1, 2025 - Present
Leading social, content, and digital marketing strategy for better-for-you brands; shaping brand positioning and full-funnel growth initiatives; overseeing cross-channel strategy across organic social, paid media, influencer, and email; guiding campaign development with Creative, PR, and Media teams; translating performance data into recommendations; managing budgets and leading client reviews.
Community Manager at TBWA\Chiat Day
July 1, 2018 - June 30, 2019
Developed and managed social media content for agency accounts; tracked campaign progress with analytics; contributed to competitive research and strategic ideas for new business pitches; created content strategy and calendars for social channels.
Social Media Strategist at Saatchi & Saatchi Wellness
July 1, 2019 - June 30, 2021
Developed and executed social and content strategies for pharmaceutical clients; ensured legal compliance while driving audience engagement; managed content development and campaign execution; led social listening and performance analysis using Sprout Social and Pulse; contributed to launch campaigns and ongoing optimization.
Social Media Coordinator at IVY
October 1, 2017 - April 30, 2018
Developed social media calendars, content and execution; supported client campaigns; coordinated multichannel social efforts for brand partners.
Founder at The Wilde Women
May 1, 2023 - Present
Lead monthly virtual women's group meetings to share experiences, provide coaching, and facilitate professional and personal growth; connect members and nurture community.

Education

Bachelor of Science, Communications and Public Relations at Boston University
January 11, 2030 - May 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Healthcare, Travel & Hospitality, Professional Services