Christy Wilde

Available to hire

As a quick intro, I'm Christy Wilde, a social + brand strategist with 10 years of experience growing CPG, wellness, and luxury brands.

About

As a quick intro, I’m Christy Wilde, a social + brand strategist with 10 years of experience growing CPG, wellness, and luxury brands. I run my own consultancy, The Wilde, and I already have a few ideas around content strategy and activations that I think would land well with your audience.

Here’s a snapshot of some of the brands I’ve worked with:
Himalaya USA
Fabletics
Moët & Chandon
Pacific Foods
The Botanist US
Brazi Bites

  • 9 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Healthcare
  • Travel & Hospitality
  • Professional Services

Work experience· 8 roles

Consultant · SRW AgencyJun 2025 – Present · 1 yr 6 mos

Leading social, content, and digital marketing strategy for better-for-you brands; shaping brand positioning and full-funnel growth initiatives; overseeing cross-channel strategy across organic social, paid media, influencer, and email; guiding campaign development with Creative, PR, and Media teams; translating performance data into recommendations; managing budgets and leading client reviews.

Founder · The Wilde WomenMay 2023 – Present · 3 yrs 7 mos

Lead monthly virtual women's group meetings to share experiences, provide coaching, and facilitate professional and personal growth; connect members and nurture community.

Strategy Director · SRW AgencyJun 2022 – Jun 2025 · 3 yrs 1 mo

Developed go-to-market strategies and audience segmentation; led cross-channel campaigns across organic social, paid media, and influencer initiatives; partnered with Creative, PR, and Media teams; translated performance data into actionable recommendations and optimization; mentored junior staff.

Senior Strategist, Digital + Content · La ForceJun 2021 – Jun 2022 · 1 yr 1 mo
Social Media Strategist · Saatchi & Saatchi WellnessJul 2019 – Jun 2021 · 2 yrs
Community Manager · TBWA\Chiat DayJul 2018 – Jun 2019 · 1 yr
Founder · The WildeJun 2018 – Present · 8 yrs 6 mos
Social Media Coordinator · IVYOct 2017 – Apr 2018 · 7 mos

Education

Bachelor of Science, Communications and Public Relations · Boston University2030 – 2017

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