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I bring experience planning, creating, and managing content across multiple platforms, driving engagement, building communities, and elevating brand presence. Based in Glasgow with experience across financial services, higher education, and freelance UGC creation for major brands such as Adidas and Holland & Barrett, I collaborate closely with stakeholders to align campaigns with broader business objectives and deliver authentic, high-impact content. I combine creativity, strategic thinking and relationship management to deliver results that resonate and strengthen brand reputation, while working with cross-functional teams to ensure consistent messaging across campaigns, events and client touchpoints.…I bring experience planning, creating, and managing content across multiple platforms, driving engagement, building communities, and elevating brand presence. Based in Glasgow with experience across financial services, higher education, and freelance UGC creation for major brands such as Adidas and Holland & Barrett, I collaborate closely with stakeholders to align campaigns with broader business objectives and deliver authentic, high-impact content. I combine creativity, strategic thinking and relationship management to deliver results that resonate and strengthen brand reputation, while working with cross-functional teams to ensure consistent messaging across campaigns, events and client touchpoints.

Cian Duncan

UGC Creator, Content Creator, Brand Designer, +3

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I bring experience planning, creating, and managing content across multiple platforms, driving engagement, building communities, and elevating brand presence. Based in Glasgow with experience across financial services, higher education, and freelance UGC creation for major brands such as Adidas and Holland & Barrett, I collaborate closely with stakeholders to align campaigns with broader business objectives and deliver authentic, high-impact content. I combine creativity, strategic thinking and relationship management to deliver results that resonate and strengthen brand reputation, while working with cross-functional teams to ensure consistent messaging across campaigns, events and client touchpoints.…I bring experience planning, creating, and managing content across multiple platforms, driving engagement, building communities, and elevating brand presence. Based in Glasgow with experience across financial services, higher education, and freelance UGC creation for major brands such as Adidas and Holland & Barrett, I collaborate closely with stakeholders to align campaigns with broader business objectives and deliver authentic, high-impact content. I combine creativity, strategic thinking and relationship management to deliver results that resonate and strengthen brand reputation, while working with cross-functional teams to ensure consistent messaging across campaigns, events and client touchpoints.

Available to hire

I bring experience planning, creating, and managing content across multiple platforms, driving engagement, building communities, and elevating brand presence. Based in Glasgow with experience across financial services, higher education, and freelance UGC creation for major brands such as Adidas and Holland & Barrett, I collaborate closely with stakeholders to align campaigns with broader business objectives and deliver authentic, high-impact content. I combine creativity, strategic thinking and relationship management to deliver results that resonate and strengthen brand reputation, while working with cross-functional teams to ensure consistent messaging across campaigns, events and client touchpoints.

Skills

Copywriting

SEO

CRM

Experience Level

Copywriting

Expert

SEO

Intermediate

CRM

Intermediate

Language

English

Fluent

Work Experience

Marketing & Brand Professional at Self-employed / Freelance

June 1, 2025 - Present

Plan, create, schedule and publish content across multiple social platforms with a focus on LinkedIn and Instagram. Write on-brand social copy tailored to different audiences and formats. Collaborate with marketing teams and senior stakeholders to align campaigns with broader business objectives.

Strategic Relationship Co-ordinator at Hymans Robertson

August 1, 2024 - Present

Manage and strengthen key client relationships, enhancing the firm’s strategic positioning. Write compelling news articles and stories to support brand visibility and client engagement. Coordinate a range of client-focused events, including round tables, dinners and conferences, and manage pre- and post-event communications.

Conversion & Marketing Assistant at Glasgow Caledonian University

January 1, 2022 - June 1, 2022

Drove student conversion through strategic campaigns and engaging content. Produced digital and print materials to enhance brand perception and attract prospective students. Planned and delivered logistics for university open days and events. Owned pre-, during- and post-event communications, attendee management, content delivery and follow-up. Acted as main event contact, resolving on-the-day issues and enhancing guest experience. Analyzed attendance data to refine future events strategy.

Temporary Enquiries Assistant at University of Glasgow

August 1, 2021 - January 1, 2022

Responded to incoming enquiries with clarity and professionalism. Maintained up-to-date internal records and systems. Supported team workflows to ensure timely responses and excellent service.

Social Media & Content Co-ordinator at OQO Café & Lochrin Terrace Airbnb

January 1, 2021 - January 1, 2022

Developed and executed content strategies to improve brand awareness and customer engagement. Managed daily social media output, including posts, stories and promotions. Tracked performance and adapted strategy to maximise online reach and impact. Led the team’s CRM strategy to track and grow professional networks. Identified and supported the development of new business opportunities. Worked closely with the marketing team to ensure aligned messaging across campaigns, events and client touch points.

Sales Assistant at H&M

January 1, 2018 - March 1, 2020

Advised customers and managed transactions with precision. Maintained visual standards across the shop floor. Supported new staff with onboarding and product training.

Graduate Client Support Officer / Graduate Marketing Assistant at OPC Energy

September 1, 2020 - December 1, 2020

Supported clients with energy-related queries. Handled data management and reporting to enhance team efficiency. Collaborated cross-functionally to streamline communication and service delivery.